Potato Popped Chips Bhel Flavour by BRB — product pack

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BRB

Potato Popped Chips Bhel Flavour

Veg food
6.8 Moderate

Decode Label Safety Score

Nutrition · 40% 7.8/10
Ingredient safety · 30% 9.0/10
Processing · 20% 2.0/10
Marketing · 10% 6.4/10
How we got 6.8 Show
Weighted score 6.8/10
Final score 6.8/10 · Moderate

One axis (Processing) scores low — a strong overall average can mask a single weak area. See the lanes above.

Methodology v3.1 (updated 8 Oct 2026) — what changed

This snack product is primarily potato-based, with rice bran oil and a blend of spices. While it contains flavour enhancers disodium guanylate and disodium inosinate, which are purine sources relevant for individuals managing gout, these are present in typical snack food quantities. The product is generally suitable for most adults in moderation, but those with specific dietary restrictions related to purine intake should be aware of the flavour enhancers.

At a glance

From the declared label — not a lab test

Findings to weigh

What’s favorable

  • Pepper & Spice Extracts

Potato snack with flavour enhancers; moderate sodium and saturated fat.

This snack is made primarily from dried potato and rice bran oil. It includes flavour enhancers disodium guanylate and disodium inosinate, which are purine sources and may be a consideration for individuals managing gout. The product also contains silicon dioxide as an anticaking agent, which is generally considered safe for consumption.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Flavour Enhancers is declared.
Okay for: Most healthy adults in moderation
Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Ultra-Processing & Refined Carbs Significant concern · 3.0/10
Flavour Enhancers & MSG Significant concern · 3.0/10
Preservatives & Additives Moderate concern · 5.0/10
Unhealthy Fats (Trans & Saturated) Minor concern · 6.0/10

Saturated fat 0.8 g · trans fat 0 g per serving

Protein & Fibre Content Minor concern · 6.0/10
Excess Sodium & Salt Minor concern · 7.0/10
Overall Nutritional Value Minor concern · 7.8/10
Artificial Colours & Dyes No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Added & Hidden Sugar No concern identified · 9.0/10

What's good

Primary ingredient is dried potato (83%)

Uses natural spice and pepper extracts for flavour

Transparently declares additives with INS codes

Watch out for

Contains flavour enhancers (Disodium Guanylate, Disodium Inosinate) which are purine sources

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Disodium Ribonucleotides (E635)

E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.

Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation

Disodium Ribonucleotides: regulation, sources and other products →

Decode Label Analysis

Contains Disodium Guanylate (627) and Disodium Inosinate (631), which are flavour enhancers and purine sources. Individuals managing gout should be aware of their intake.

Claim check

1 claim not supported by label data

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

!
"60% LESS FAT*" Not supported by label data

The label does not provide a comparison product or a baseline fat content to verify the '60% less fat' claim.

ⓘ
"SQUAD PACK. SNACK-WORTHY!" Packaging / category descriptor

This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.

?
"NOT BAKED. NOT FRIED." Can't verify

The label states the product is 'not baked' and 'not fried', but does not specify the cooking method used, so this claim cannot be verified from the provided information.

✓
"NO PALM OIL" Checks out

The ingredient list does not include palm oil; it lists rice bran oil as the oil used.

RICE BRAN OIL
✓
"POTATO POPPED CHIPS" Checks out

The primary ingredient is dried potato, supporting the 'Potato' claim, and the product is described as 'Popped Chips'.

DRIED POTATO (83%)
✓
"BHEL FLAVOUR" Checks out

The ingredient list includes 'SPICES AND CONDIMENTS' and 'PEPPER & SPICE EXTRACTS', which are consistent with a Bhel flavor.

SPICES AND CONDIMENTS PEPPER & SPICE EXTRACTS
✓
"ZINGY & TANGY" Checks out

The ingredient list includes Acidity Regulator (330), which is citric acid, contributing to a zingy and tangy taste.

ACIDITY REGULATOR (330)^
✓
"0 mg Cholesterol" Checks out

The nutrition information states 0 mg of Cholesterol per serving.

Cholesterol 0 mg
✓
"0 g Trans Fat" Checks out

The nutrition information states 0 g of Trans Fat per serving.

trans fat g 0
✓
"No Added Sugar" Checks out

The label declares 0 g added sugar; the 0.4 g of sugar shown is naturally occurring from grains. The "no added sugar" claim is supported by the label.

added sugar g 0

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Dried Potato 83%
    DRIED POTATO (83%)
  • 2.
    Rice Bran Oil
    RICE BRAN OIL
  • 3.
    Spices and Condiments
    SPICES AND CONDIMENTS
  • Iodized Salt within Spices and Condiments
    IODIZED SALT
  • Pepper & Spice Extracts within Spices and Condiments
    PEPPER & SPICE EXTRACTS
  • 4.
    Acidity Regulator
    ACIDITY REGULATOR (330)^
  • 5.
    Anticaking Agent
    ANTICAKING AGENT (551)^
  • 6.
    Flavour Enhancers
    FLAVOUR ENHANCERS (627, 631)^

In label order — normally largest quantity first. Select a row for the full write-up and sources.

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

High in sodium
Nutrition (per serving) Serving: 25g
Energy 109.6 kcal
Protein 2.1 g
Carbohydrate 18 g
Total Sugars 0.4 g
Added Sugars 0 g
Total Fat 3.3 g
Saturated Fat 0.8 g
Trans Fat 0 g
Sodium 197.1 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.

Compare with other chips snacks products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Potato Popped Chips Bhel Flavour?

The label of Potato Popped Chips Bhel Flavour lists 8 ingredients, in label order: Dried potato, Rice Bran Oil, Spices and Condiments, Iodized Salt, Pepper & Spice Extracts, Acidity Regulator, Anticaking Agent, Flavour Enhancers. Flagged by the analysis: Flavour Enhancers.

Is Potato Popped Chips Bhel Flavour safe to eat?

Potato Popped Chips Bhel Flavour scores 6.8/10 on Decode Label (Moderate). This snack is made primarily from dried potato and rice bran oil. It includes flavour enhancers disodium guanylate and disodium inosinate, which are purine sources and may be a consideration for individuals managing gout. The product also contains silicon dioxide as an anticaking agent, which is generally considered safe for consumption.

Why does Potato Popped Chips Bhel Flavour score 6.8/10?

Flagged in the score: Contains flavour enhancers (Disodium Guanylate, Disodium Inosinate) which are purine sources.

Who should avoid Potato Popped Chips Bhel Flavour?

The points the analysis notes are most relevant to: Managing gout (due to purine-source flavour enhancers).

How much sugar is in Potato Popped Chips Bhel Flavour?

1.6 g of total sugar per 100 g. The label declares 0 g of that as added sugar per 100 g.

Is Potato Popped Chips Bhel Flavour high in salt?

Yes — 788 mg of sodium per 100 g (about 1.97 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.

Are the claims on the Potato Popped Chips Bhel Flavour pack accurate?

Decode Label checked 9 claims against the ingredient list and nutrition panel. "60% LESS FAT*" — misleading. "NOT BAKED. NOT FRIED." — can't be verified from the label.

Is Potato Popped Chips Bhel Flavour vegetarian?

Potato Popped Chips Bhel Flavour is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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