Potato Popped Chips Pasta Cheese Flavour by BRB — product pack

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BRB

Potato Popped Chips Pasta Cheese Flavour

Veg food
5.9 Moderate

Decode Label Safety Score

Nutrition · 40% 5.1/10
Ingredient safety · 30% 9.3/10
Processing · 20% 2.0/10
Marketing · 10% 6.5/10
How we got 5.9 Show
Weighted score 5.9/10
Final score 5.9/10 · Moderate

Reviewed 1 time · Methodology v3.1 (updated 8 Oct 2026) — what changed

This snack product is primarily made of dried potato, with a significant amount of added sugar and sodium. It contains disodium 5'-ribonucleotides, a flavor enhancer that is a purine source, which is a relevant consideration for individuals managing gout. While generally acceptable for healthy adults in moderation, those with specific dietary restrictions or sensitivities should review the ingredient list carefully.

Potato Snack with Added Sugar, Sodium, and Flavor Enhancers

This potato-based snack contains added sugar and iodized salt, contributing to its overall sodium and sugar content. It also includes disodium 5'-ribonucleotides, a flavor enhancer that is a purine source, which may be a concern for individuals with gout. The product is generally suitable for healthy adults when consumed in moderation.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Flavour Enhancer is declared.
Okay for: Healthy adults in moderation

Declared allergens: Milk and Soy

Milk· Milk Solids, Cheese Powder Soy· the pack’s allergen statement

Relevant if you have any of these allergies or intolerances.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Ultra-Processing & Refined Carbs Significant concern · 3.0/10
Flavour Enhancers & MSG Significant concern · 3.0/10
Preservatives & Additives Moderate concern · 5.0/10
Overall Nutritional Value Moderate concern · 5.1/10
Added & Hidden Sugar Minor concern · 6.0/10
Unhealthy Fats (Trans & Saturated) Minor concern · 6.0/10

Saturated fat 0.8 g · trans fat 0 g per serving

Protein & Fibre Content Minor concern · 6.0/10
Excess Sodium & Salt Minor concern · 7.0/10
Artificial Colours & Dyes No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10

Watch out for

High in added sugar

High in sodium

Contains milk solids and cheese powder, which are common allergens

Anticaking Agent — flagged as a moderate-level concern — see the ingredient breakdown below.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Disodium Ribonucleotides (E635)

E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.

Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation

Disodium Ribonucleotides: regulation, sources and other products →

Decode Label Analysis

Contains Disodium Ribonucleotides (INS 635), a flavour enhancer and purine source, which may be a concern for individuals managing gout.

Claim check

1 claim not supported by label data

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

!
"60% LESS FAT*" Not supported by label data

The label states the fat content per serving and per 100g, but it does not provide a reference product or baseline to compare against for the '60% less fat' claim, so this claim cannot be verified.

fat g 3.5 (per serving) fat g 14 (per 100g)
?
"NOT BAKED. NOT FRIED." Can't verify

The label states the product is 'not baked' and 'not fried', but it does not specify the cooking method used, so this claim cannot be verified.

✓
"NO PALM OIL" Checks out

The ingredient list does not contain palm oil.

RICE BRAN OIL
✓
"Potato Popped Chips" Checks out

The ingredient list confirms the presence of dried potato as the primary ingredient.

DRIED POTATO (78%)
✓
"Pasta Cheese Flavour" Checks out

The ingredient list includes cheese powder and milk solids, which contribute to a cheese flavor.

MILK SOLIDS CHEESE POWDER

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Dried Potato 78%
    DRIED POTATO (78%)
  • 2.
    Rice Bran Oil
    RICE BRAN OIL
  • 3.
    Spices and Condiments
    SPICES AND CONDIMENTS
  • 4.
    Sugar
    SUGAR
  • 5.
    Iodized Salt
    IODIZED SALT
  • 6.
    Maltodextrin
    MALTODEXTRIN
  • 7.
    Milk Solids
    MILK SOLIDS
  • 8.
    Non-Dairy Creamer
    NON-DAIRY CREAMER
  • 9.
    Cheese Powder
    CHEESE POWDER
  • 10.
    Flavour Enhancer
    FLAVOUR ENHANCER (635)^
  • 11.
    Anticaking Agent
    ANTICAKING AGENT (551, 341(iii))^
  • 12.
    Yeast Extract trace amount
  • 13.
    Acidity Regulator
    ACIDITY REGULATOR (330, 270)^

Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Milk Solids, Cheese Powder
Allergen
Soy Allergen on the label: the pack’s allergen statement
Allergen
High in sodium
Nutrition (per serving) Serving: 25g
Energy 111 kcal
Protein 1.7 g
Carbohydrate 17.4 g
Total Sugars 1.8 g
Added Sugars 1.3 g
Total Fat 3.5 g
Saturated Fat 0.8 g
Trans Fat 0 g
Sodium 194.9 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.

Compare with other chips snacks products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Potato Popped Chips Pasta Cheese Flavour?

The label of Potato Popped Chips Pasta Cheese Flavour lists 13 ingredients, in label order: Dried potato, Rice Bran Oil, Spices and Condiments, Sugar, Iodized Salt, Maltodextrin, Milk Solids, Non-Dairy Creamer, Cheese Powder, Flavour Enhancer, Anticaking Agent, Yeast Extract, Acidity Regulator. Flagged by the analysis: Flavour Enhancer, Anticaking Agent.

Is Potato Popped Chips Pasta Cheese Flavour safe to eat?

Potato Popped Chips Pasta Cheese Flavour scores 5.9/10 on Decode Label (Moderate). This potato-based snack contains added sugar and iodized salt, contributing to its overall sodium and sugar content. It also includes disodium 5'-ribonucleotides, a flavor enhancer that is a purine source, which may be a concern for individuals with gout. The product is generally suitable for healthy adults when consumed in moderation.

Why does Potato Popped Chips Pasta Cheese Flavour score 5.9/10?

What the analysis notes: High in added sugar. High in sodium. Contains milk solids and cheese powder, which are common allergens.

Who should avoid Potato Popped Chips Pasta Cheese Flavour?

The points the analysis notes are most relevant to: Managing gout (due to purine source); Monitoring added sugar intake; Monitoring sodium intake; Sensitive to flavor enhancers; Milk allergy / lactose intolerance.

Does Potato Popped Chips Pasta Cheese Flavour contain allergens?

Yes — the ingredient list contains milk (Milk Solids and Cheese Powder) and soy (the pack’s allergen statement). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Potato Popped Chips Pasta Cheese Flavour contain milk?

Yes — the ingredient list names Milk Solids and Cheese Powder. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Does Potato Popped Chips Pasta Cheese Flavour contain soy?

Yes — the ingredient list names the pack’s allergen statement. People with soy allergy should treat it as containing soy, and check the allergen statement on the pack too.

How much sugar is in Potato Popped Chips Pasta Cheese Flavour?

7.2 g of total sugar per 100 g. The label declares 5.2 g of that as added sugar per 100 g.

Is Potato Popped Chips Pasta Cheese Flavour high in salt?

Yes — 780 mg of sodium per 100 g (about 1.95 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.

Are the claims on the Potato Popped Chips Pasta Cheese Flavour pack accurate?

Decode Label checked 5 claims against the ingredient list and nutrition panel. "60% LESS FAT*" — misleading. "NOT BAKED. NOT FRIED." — can't be verified from the label.

Is Potato Popped Chips Pasta Cheese Flavour vegetarian?

Potato Popped Chips Pasta Cheese Flavour is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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