Potato Popped Chips Salt & Pepper Flavour by BRB — product pack

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BRB

Potato Popped Chips Salt & Pepper Flavour

Veg food
6.3 Moderate

Decode Label Safety Score

Nutrition · 40% 6.2/10
Ingredient safety · 30% 9.3/10
Processing · 20% 2.0/10
Marketing · 10% 6.2/10
How we got 6.3 Show
Weighted score 6.3/10
Final score 6.3/10 · Moderate

One axis (Processing) scores low — a strong overall average can mask a single weak area. See the lanes above.

Reviewed 1 time · Methodology v3.1 (updated 8 Oct 2026) — what changed

This snack product is primarily potato-based with a blend of spices and seasonings. While it offers a good range of natural spices, the presence of flavour enhancers disodium guanylate and disodium inosinate, which are purine sources, means it may not be suitable for individuals managing gout. The product also contains added sugar and maltodextrin, contributing to its carbohydrate profile. The use of an ambiguous 'Spices and Condiments' blend, while common, limits full transparency regarding potential allergens or irritants within that mix.

At a glance

From the declared label — not a lab test

Findings to weigh

What’s favorable

  • Dried Mango Powder
  • Coriander powder
  • Chilli Powder
  • Cumin powder
  • Ginger powder
  • +5 more →

Potato snack with flavour enhancers; purine source for gout management

This potato-based snack contains a variety of natural spices, but also includes flavour enhancers disodium guanylate and disodium inosinate. These are purine sources, which is a relevant consideration for individuals who need to manage their purine intake, such as those with gout. The product also contains added sugar and maltodextrin.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Flavour Enhancers is declared.
Okay for: General population in moderation
Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Ultra-Processing & Refined Carbs Significant concern · 3.0/10
Flavour Enhancers & MSG Significant concern · 3.0/10
Preservatives & Additives Moderate concern · 5.0/10
Protein & Fibre Content Minor concern · 6.0/10
Overall Nutritional Value Minor concern · 6.2/10
Excess Sodium & Salt Minor concern · 7.0/10
Unhealthy Fats (Trans & Saturated) Minor concern · 7.5/10

Saturated fat 0.7 g · trans fat 0 g per serving

Artificial Colours & Dyes No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Added & Hidden Sugar No concern identified · 9.0/10

What's good

Contains a wide variety of natural spices and botanical flavourings

Iodized salt provides essential iodine

Watch out for

Contains flavour enhancers (disodium guanylate, disodium inosinate) which are purine sources

Contains added sugar and maltodextrin

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Disodium Ribonucleotides (E635)

E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.

Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation

Disodium Ribonucleotides: regulation, sources and other products →

Decode Label Analysis

Contains Disodium Guanylate (INS 627) and Disodium Inosinate (INS 631), which are purine sources. This is relevant for people managing gout.

Claim check

1 claim not supported by label data

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

!
"60% LESS FAT*" Not supported by label data

The label states '60% LESS FAT*' but does not provide a comparison product or baseline to verify this claim.

60% LESS FAT*
?
"SOLO PACK. SHARE-WORTHY!" Can't verify

The claim 'SOLO PACK. SHARE-WORTHY!' is a subjective marketing statement that cannot be verified from the provided label information.

SOLO PACK. SHARE-WORTHY!
?
"NOT BAKED. NOT FRIED." Can't verify

The label states 'NOT BAKED. NOT FRIED.' but does not provide information on the actual cooking method to verify this claim.

NOT BAKED. NOT FRIED.
✓
"NO PALM OIL" Checks out

The ingredient list does not contain palm oil; it lists rice bran oil.

RICE BRAN OIL
✓
"Salt & Pepper Flavour" Checks out

The ingredients list iodized salt and pepper is a common spice, supporting the 'Salt & Pepper Flavour' claim.

IODIZED SALT SPICES AND CONDIMENTS
✓
"Cholesterol 0 mg" Checks out

The nutrition information states 0 mg of cholesterol per serving.

Cholesterol 0 mg

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Dried Potato 77%
    DRIED POTATO (77%)
  • 2.
    Rice Bran Oil
    RICE BRAN OIL
  • 3.
    Spices and Condiments
    SPICES AND CONDIMENTS
  • Iodized Salt within Spices and Condiments
    (IODIZED SALT
  • Dried Mango Powder within Spices and Condiments
    DRIED MANGO POWDER
  • Coriander Powder within Spices and Condiments
    CORIANDER POWDER
  • Chilli Powder within Spices and Condiments
    CHILLI POWDER
  • Cumin Powder within Spices and Condiments
    CUMIN POWDER
  • Ginger Powder within Spices and Condiments
    GINGER POWDER
  • Parsley Flakes within Spices and Condiments
    PARSLEY FLAKES
  • Onion Powder within Spices and Condiments
    ONION POWDER
  • Garlic Powder within Spices and Condiments
    GARLIC POWDER
  • Tamarind Powder within Spices and Condiments
    TAMARIND POWDER
  • Tomato Powder within Spices and Condiments
    TOMATO POWDER
  • 4.
    Sugar
    SUGAR
  • 5.
    Maltodextrin
    MALTODEXTRIN
  • 6.
    Acidity Regulators
    ACIDITY REGULATORS (330, 296)^
  • 7.
    Flavour Enhancers
    FLAVOUR ENHANCERS (627, 631)^
  • 8.
    Anticaking Agent
    ANTICAKING AGENT (551)^

In label order — normally largest quantity first. Select a row for the full write-up and sources.

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

High in sodium
Nutrition (per serving) Serving: 25g
Energy 109 kcal
Protein 2.1 g
Carbohydrate 17.9 g
Total Sugars 0.6 g
Added Sugars 0.1 g
Total Fat 3.3 g
Saturated Fat 0.7 g
Trans Fat 0 g
Sodium 246.7 mg
Cholesterol 0 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.

Compare with other chips snacks products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Potato Popped Chips Salt & Pepper Flavour?

The label of Potato Popped Chips Salt & Pepper Flavour lists 19 ingredients, in label order: Dried potato, Rice Bran Oil, Spices and Condiments, Iodized Salt, Dried Mango Powder, Coriander powder, Chilli Powder, Cumin powder, Ginger powder, Parsley Flakes, Onion powder, Garlic powder, Tamarind Powder, Tomato Powder, Sugar, Maltodextrin, Acidity regulators, Flavour Enhancers, Anticaking Agent. Flagged by the analysis: Flavour Enhancers.

Is Potato Popped Chips Salt & Pepper Flavour safe to eat?

Potato Popped Chips Salt & Pepper Flavour scores 6.3/10 on Decode Label (Moderate). This potato-based snack contains a variety of natural spices, but also includes flavour enhancers disodium guanylate and disodium inosinate. These are purine sources, which is a relevant consideration for individuals who need to manage their purine intake, such as those with gout. The product also contains added sugar and maltodextrin.

Why does Potato Popped Chips Salt & Pepper Flavour score 6.3/10?

Flagged in the score: Contains flavour enhancers (disodium guanylate, disodium inosinate) which are purine sources. Also noted: Contains added sugar and maltodextrin.

Who should avoid Potato Popped Chips Salt & Pepper Flavour?

The points the analysis notes are most relevant to: Managing gout (due to purine-containing flavour enhancers); Sensitive to specific spices or condiments (due to unspecified blend).

How much sugar is in Potato Popped Chips Salt & Pepper Flavour?

2.4 g of total sugar per 100 g. The label declares 0.4 g of that as added sugar per 100 g.

Is Potato Popped Chips Salt & Pepper Flavour high in salt?

Yes — 987 mg of sodium per 100 g (about 2.47 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.

Are the claims on the Potato Popped Chips Salt & Pepper Flavour pack accurate?

Decode Label checked 6 claims against the ingredient list and nutrition panel. "60% LESS FAT*" — misleading. "SOLO PACK. SHARE-WORTHY!" — can't be verified from the label. "NOT BAKED. NOT FRIED." — can't be verified from the label.

Is Potato Popped Chips Salt & Pepper Flavour vegetarian?

Potato Popped Chips Salt & Pepper Flavour is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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