Potato Popped Chips Spicy Chipotle by BRB — product pack

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Potato Popped Chips Spicy Chipotle

Veg status unverified food
6.2 Moderate

Decode Label Safety Score

Nutrition · 40% 6.2/10
Ingredient safety · 30% 9.3/10
Processing · 20% 2.0/10
Marketing · 10% 5.9/10
How we got 6.2 Show
Weighted score 6.2/10
Final score 6.2/10 · Moderate

One axis (Processing) scores low — a strong overall average can mask a single weak area. See the lanes above.

Reviewed 1 time · Methodology v3.1 (updated 8 Oct 2026) — what changed

This snack product is primarily made of dried potato, with rice bran oil and a blend of spices. While it offers a convenient snack option, consumers should be mindful of the added sugar and sodium content, which are common in processed snacks. The presence of flavour enhancers disodium guanylate and disodium inosinate, while permitted, may be a consideration for individuals managing gout due to their purine content. The product is generally suitable for healthy adults in moderation, but those with specific dietary restrictions or sensitivities to purine-rich foods should exercise caution.

Processed potato snack with flavour enhancers and added sugar

This snack is mainly dried potato, seasoned with spices, and contains rice bran oil. It includes added sugar and iodized salt, which contribute to its overall nutritional profile. Flavour enhancers disodium guanylate and disodium inosinate are present, which are purine sources and may be a concern for individuals with gout. The product also contains citric acid and silicon dioxide as common food additives.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Flavour Enhancers is declared.
Okay for: Healthy adults in moderation
Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Ultra-Processing & Refined Carbs Significant concern · 3.0/10
Flavour Enhancers & MSG Significant concern · 3.0/10
Preservatives & Additives Moderate concern · 5.0/10
Protein & Fibre Content Minor concern · 6.0/10
Overall Nutritional Value Minor concern · 6.2/10
Excess Sodium & Salt Minor concern · 7.0/10
Added & Hidden Sugar Minor concern · 7.5/10
Unhealthy Fats (Trans & Saturated) Minor concern · 7.5/10

Saturated fat 0.7 g · trans fat 0 g per serving

Artificial Colours & Dyes No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10

Watch out for

Added sugar content contributes to overall sugar intake.

Sodium content from iodized salt should be considered as part of daily intake.

Flavour enhancers (Disodium Guanylate, Disodium Inosinate) are purine sources, relevant for individuals with gout.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Disodium Ribonucleotides (E635)

E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.

Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation

Disodium Ribonucleotides: regulation, sources and other products →

Decode Label Analysis

Contains Disodium Guanylate (INS 627) and Disodium Inosinate (INS 631), which are purine sources. Individuals managing gout should be aware of their intake.

Combined Effects interactions

Flavour Enhancers (627, 631) Sugar Iodized Salt

The combination of flavour enhancers, sugar, and salt contributes to the highly palatable nature of the snack, which can encourage overconsumption, potentially leading to excessive intake of sodium and sugar.

Claim check

1 claim not supported by label data

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

!
"60% LESS FAT*" Not supported by label data

The label states the fat content as 3.2g per serving, but it does not provide a comparison value or a baseline product to verify the '60% less fat' claim.

fat g 3.2
?
"SQUAD PACK, SHARE-WORTHY!" Can't verify

This is a marketing slogan that cannot be objectively verified from the provided label information.

?
"NOT BAKED. NOT FRIED." Can't verify

The label states 'NOT BAKED. NOT FRIED.', but there is no information on the label to confirm the cooking method used.

NOT BAKED. NOT FRIED.
?
"HOT & SMOKY" Can't verify

This is a descriptive claim about the flavor profile that cannot be objectively verified from the ingredient list or nutrition facts.

✓
"NO PALM OIL" Checks out

The ingredient list does not contain palm oil; it lists rice bran oil as the oil used.

RICE BRAN OIL
✓
"POTATO POPPED CHIPS" Checks out

The primary ingredient is dried potato, and the product is described as 'popped chips', which aligns with the 'not baked. not fried.' claim.

DRIED POTATO (79%) NOT BAKED. NOT FRIED.
✓
"SPICY CHIPOTLE FLAVOUR" Checks out

The ingredients list spices and condiments, which supports the 'spicy chipotle flavour' claim.

SPICES AND CONDIMENTS CHILLI POWDER

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Dried Potato 79%
    DRIED POTATO (79%)
  • 2.
    Rice Bran Oil
    RICE BRAN OIL
  • 3.
    Spices and Condiments
    SPICES AND CONDIMENTS
  • Sugar within Spices and Condiments
    SUGAR
  • Iodized Salt within Spices and Condiments
    IODIZED SALT
  • Garlic Powder within Spices and Condiments
    GARLIC POWDER
  • Onion Powder within Spices and Condiments
    ONION POWDER
  • Chilli Powder within Spices and Condiments
    CHILLI POWDER
  • 4.
    Acidity Regulator
    ACIDITY REGULATOR (330)^
  • 5.
    Anticaking Agent
    ANTICAKING AGENT (551)^
  • 6.
    Flavour Enhancers
    FLAVOUR ENHANCERS (627, 631)^

In label order — normally largest quantity first. Select a row for the full write-up and sources.

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

High in sodium
Nutrition (per serving) Serving: 25g
Energy 108.3 kcal
Protein 2.2 g
Carbohydrate 17.8 g
Total Sugars 1.3 g
Added Sugars 0.9 g
Total Fat 3.2 g
Saturated Fat 0.7 g
Trans Fat 0 g
Sodium 217.7 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.

Compare with other chips snacks products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

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What are the ingredients in Potato Popped Chips Spicy Chipotle?

The label of Potato Popped Chips Spicy Chipotle lists 11 ingredients, in label order: Dried potato, Rice Bran Oil, Spices and Condiments, Sugar, Iodized Salt, Garlic powder, Onion powder, Chilli Powder, Acidity Regulator, Anticaking Agent, Flavour Enhancers. Flagged by the analysis: Flavour Enhancers.

Is Potato Popped Chips Spicy Chipotle safe to eat?

Potato Popped Chips Spicy Chipotle scores 6.2/10 on Decode Label (Moderate). This snack is mainly dried potato, seasoned with spices, and contains rice bran oil. It includes added sugar and iodized salt, which contribute to its overall nutritional profile. Flavour enhancers disodium guanylate and disodium inosinate are present, which are purine sources and may be a concern for individuals with gout. The product also contains citric acid and silicon dioxide as common food additives.

Why does Potato Popped Chips Spicy Chipotle score 6.2/10?

Flagged in the score: Flavour enhancers (Disodium Guanylate, Disodium Inosinate) are purine sources, relevant for individuals with gout. Also noted: Added sugar content contributes to overall sugar intake. Sodium content from iodized salt should be considered as part of daily intake.

Who should avoid Potato Popped Chips Spicy Chipotle?

The points the analysis notes are most relevant to: Managing gout (due to purine-rich flavour enhancers); Limiting added sugar intake; Limiting sodium intake.

How much sugar is in Potato Popped Chips Spicy Chipotle?

5.2 g of total sugar per 100 g. The label declares 3.6 g of that as added sugar per 100 g.

Is Potato Popped Chips Spicy Chipotle high in salt?

Yes — 871 mg of sodium per 100 g (about 2.18 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.

Are the claims on the Potato Popped Chips Spicy Chipotle pack accurate?

Decode Label checked 7 claims against the ingredient list and nutrition panel. "60% LESS FAT*" — misleading. "SQUAD PACK, SHARE-WORTHY!" — can't be verified from the label. "NOT BAKED. NOT FRIED." — can't be verified from the label.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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