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Brand owned by ITC Limited (India) · about the brand
Bingo! Popped Chips
Decode Label Safety Score
No lane-by-lane breakdown: the label doesn't carry what the lanes are scored from.
This snack product contains several ingredients that warrant caution for regular consumption. The presence of Disodium Ribonucleotides, a flavor enhancer, is a concern for individuals prone to gout due to its purine content. The product also includes 'Nature identical flavouring substances' and 'Flavour Enhancer' without specific identification, which reduces transparency. While the product contains some pea grits, the overall formulation is typical of a highly processed snack food, with refined oil, sugar, and maltodextrin contributing to its nutritional profile. It is best consumed in moderation, especially for those with specific health conditions.
Reviewed 3 times
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Black Pepper
- Yellow Pea Grits
- Green Pea Grits
Processed snack with flavor enhancers and undisclosed flavorings
This snack contains Disodium Ribonucleotides, a flavor enhancer that can trigger gout in susceptible individuals. It also uses undisclosed 'Nature identical flavouring substances' and a generic 'Flavour Enhancer', which limits transparency about its exact composition. The product is high in refined carbohydrates and includes added sugar and refined oil, typical of a processed snack.
Consider this product carefully if you are
- Avoiding certain additives or colours — Flavour Enhancer is declared.
Declared allergens: Milk
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
6 concerns could not be assessed from this label. That means we don't know — not that there's nothing to find.
What's good
Contains pea grits, which provide some plant-based protein and fiber
Uses natural spices like black pepper
Watch out for
Contains undisclosed 'Seasoning' and 'Fat Powder'
Includes 'Nature identical flavouring substances' and generic 'Flavour Enhancer' without specific disclosure
Contains Disodium Ribonucleotides (a flavor enhancer) which can trigger gout
High in refined carbohydrates and added sugar
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Disodium Ribonucleotides (E635)
E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.
Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation
Disodium Ribonucleotides: regulation, sources and other products →Decode Label Analysis
The product contains Disodium Ribonucleotides (likely part of 'Flavour Enhancer'), which are purine-rich and can trigger gout attacks in susceptible individuals.
The presence of 'Nature identical flavouring substances' and generic 'Flavour Enhancer' reduces transparency regarding the exact flavor compounds used.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This nutrient figure isn’t in our database for this product yet, so we can’t check the claim against the panel — it isn’t being called false, we just don’t have the numbers on file.
The ingredients list includes milk solids (for sour crème), dehydrated parsley (for herbs), and yellow pea grits and green pea grits (for peas).
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
27 entries as printed on the label · 25 distinct ingredients (some are declared more than once).
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1.
Potato Pellets
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2.
Potato Flakes 20.9%
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3.
Potato Starch
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4.
Rice Flour
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5.
Tapioca Starch
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6.
Iodized Salt listed twice
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7.
Refined Rice Bran Oil listed twice
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8.
Seasoning unnamed
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9.
Refined Rice Bran Oil listed twice
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10.
Sugar
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11.
Maltodextrin
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12.
Milk Solids
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13.
Iodized Salt listed twice
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14.
Dehydrated Onion 0.8% trace amount
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15.
Fat Powder
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16.
Dehydrated Parsley 0.2% trace amount
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17.
Nature Identical Flavouring Substances undisclosed flavouring
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18.
Hydrolyzed Vegetable Protein
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19.
Cheese Powder
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20.
Natural Flavours and Natural Flavouring Substances undisclosed flavouring
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21.
Acidity Regulators unnamed
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22.
Lactic Acidins 270
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23.
Citric Acidins 330
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24.
Flavour Enhancer unnamed
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25.
Black Pepper11223mm Black Pepper
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26.
Yellow Pea Grits 7.3%
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27.
Green Pea Grits 7.3%
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
Listed twice: an ingredient appears more than once in the same part of the list. This may indicate two separate ingredient blends in the formulation, or a duplication in how the label was recorded.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other chips snacks products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Bingo! Popped Chips?
The label of Bingo! Popped Chips lists 25 ingredients, in label order: Potato Pellets, Potato Flakes, Potato Starch, Rice flour, Tapioca starch, Seasoning, Refined Rice Bran Oil, Sugar, Maltodextrin, Milk Solids, Iodized Salt, Dehydrated Onion, Fat Powder, Dehydrated Parsley, Nature identical flavouring substances, Hydrolyzed Vegetable Protein, Cheese Powder, Natural Flavours and Natural Flavouring Substances, Acidity regulators, Lactic Acid, Citric Acid, Flavour Enhancer, Black Pepper, Yellow Pea Grits, Green Pea Grits. Flagged by the analysis: Flavour Enhancer, Fat Powder.
Is Bingo! Popped Chips safe to eat?
Bingo! Popped Chips scores 4.5/10 on Decode Label (Moderate). This snack contains Disodium Ribonucleotides, a flavor enhancer that can trigger gout in susceptible individuals. It also uses undisclosed 'Nature identical flavouring substances' and a generic 'Flavour Enhancer', which limits transparency about its exact composition. The product is high in refined carbohydrates and includes added sugar and refined oil, typical of a processed snack.
Why does Bingo! Popped Chips score 4.5/10?
Flagged in the score: Contains undisclosed 'Seasoning' and 'Fat Powder'. Includes 'Nature identical flavouring substances' and generic 'Flavour Enhancer' without specific disclosure. Also noted: Contains Disodium Ribonucleotides (a flavor enhancer) which can trigger gout.
Who should avoid Bingo! Popped Chips?
The points the analysis notes are most relevant to: Gout; Purine-sensitive individuals; Individuals seeking high ingredient transparency; Milk allergy / lactose intolerance.
Does Bingo! Popped Chips contain allergens?
Yes — the ingredient list contains milk (Milk Solids and Cheese Powder). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Bingo! Popped Chips contain milk?
Yes — the ingredient list names Milk Solids and Cheese Powder. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Are the claims on the Bingo! Popped Chips pack accurate?
Decode Label checked 2 claims against the ingredient list and nutrition panel. "30% Less Fat" — can't be verified from the label.
Is Bingo! Popped Chips vegetarian?
Bingo! Popped Chips is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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