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Brand owned by Wadia Group (India) · about the brand
Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps
Decode Label Safety Score
Score limited by
No nutrition panel was captured, but the ingredient list shows a sugar/refined-fat source high up, so this is scored as a sugar-/fat-forward product.
No lane-by-lane breakdown: the label doesn't carry what the lanes are scored from.
No nutrition panel was captured, but the ingredient list shows a sugar/refined-fat source high up, so this is scored as a sugar-/fat-forward product. The rating is provisional — capture the nutrition facts for a full assessment.
This snack product is primarily composed of refined flour, palm oil, and sugar, contributing to a high saturated fat and added sugar content. While it contains some potato flakes and trace spices, its nutritional profile is dominated by refined ingredients and multiple additives. Individuals with sensitivities to flavour enhancers or those monitoring their intake of saturated fat and added sugars should exercise caution.
Reviewed 4 times
At a glance
From the declared label — not a lab testFindings to weigh
High in refined ingredients, saturated fat, and undisclosed additives.
This snack is made mostly from refined wheat flour, palm oil, and sugar, which means it's high in saturated fat and added sugars. People watching their sugar and fat intake, or those sensitive to food additives, should be cautious.
Consider this product carefully if you are
- Avoiding certain additives or colours — Refined Palmolein & Palm Oil and Flavour Enhancers are declared.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
6 concerns could not be assessed from this label. That means we don't know — not that there's nothing to find.
Infants under 1
AvoidHigh in added salt and sugars, which are not recommended for infants.
Toddlers & young children (1–5)
LimitContains Synthetic Food Colour, which has been linked to hyperactivity in some children. Use with caution.
Watch out for
High in saturated fat from refined palmolein and palm oil.
Contains multiple sources of added sugar (Sugar, Liquid Glucose, Invert Sugar Syrup).
Contains flavour enhancers that may be problematic for individuals with gout.
High sodium content from Iodised Salt.
Dough Conditioner — used to improve dough handling and product texture, generally considered safe.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Disodium Ribonucleotides (E635)
E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.
Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation
Disodium Ribonucleotides: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Refined Palmolein & Palm Oil is high in saturated fat, a cardiovascular concern. EFSA also notes potential contaminants (glycidyl esters) from refining processes.
Flavour Enhancers, such as Disodium Ribonucleotides, contain purines and may trigger gout in susceptible individuals.
Synthetic Food Colour is present. Some artificial colours have been linked to hyperactivity in children by EFSA.
Refined wheat flour and Vital Gluten contain gluten, making this product unsuitable for individuals with celiac disease or gluten sensitivity.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim '50 50' is a product name or branding element and cannot be verified from the ingredient or nutrition list.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
This nutrient figure isn’t in our database for this product yet, so we can’t check the claim against the panel — it isn’t being called false, we just don’t have the numbers on file.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
The ingredients list spices & condiments, which supports the claim of being spicy flavored crisps.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Refined Wheat FlourREFINED WHEAT FLOUR (MAIDA)
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2.
Refined Palmolein & Palm OilREFINED (PALMOLEIN & PALM) OIL
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3.
SugarSUGAR
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4.
Dehydrated Potato Flakes 11.3%DEHYDRATED POTATO FLAKES (11.3%)
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5.
Iodised SaltIODISED SALT
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6.
Spices & Condiments 1.7% trace amountSPICES & CONDIMENTS (1.7%) (ONION, GARLIC, RIO CHILLI, CORIANDER AND CUMIN)
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7.
Raising AgentsAmmonium carbonates (INS 503), Sodium carbonates (INS 500)RAISING AGENTS [503(a) & 500(0)]
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8.
Liquid GlucoseLIQUID GLUCOSE
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9.
Milk SolidsMILK SOLIDS
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10.
Invert Sugar SyrupINVERT SUGAR SYRUP
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11.
Rice FlourRICE FLOUR
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12.
Vital GlutenVITAL GLUTEN
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13.
EmulsifiersLecithin (INS 322), Mono- and diglycerides of fatty acids (INS 471)EMULSIFIERS [322(i) & 471]
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14.
MaltodextrinMAITODEXTRIN
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15.
Dry Mango PowderDRY MANGO POWDER
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16.
Acidity RegulatorsCitric acid (INS 330), Tartaric acid (INS 334)ACIDITY REGULATORS (330 & 334)
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17.
Flavour EnhancersDisodium guanylate (INS 627), Disodium inosinate (INS 631)FLAVOUR ENHANCERS (627 & 631)
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18.
Anti-caking AgentSilicon dioxide (INS 551)WOKING AGENT (551)
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19.
Dough ConditionerSodium metabisulphite (INS 223)DOUGH CONDITIONER (223)
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20.
Improver unnamedIMPROVER [1101(1)]
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21.
StabilizerStarch sodium octenyl succinate (INS 1450)STABILIZER (1450)
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22.
Synthetic Food Colour synthetic colourSunset yellow FCF (INS 110)SYNTHETIC FOOD COLOUR (110)
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23.
Flavour undisclosed flavouringADDED FLAVOURS [NATURAL AND NATURE IDENTICAL FLAVOURING SUBSTANCES]
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other chips snacks products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps?
The label of Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps lists 23 ingredients, in label order: Refined wheat flour, Refined Palmolein & Palm Oil, Sugar, Dehydrated Potato Flakes, Iodised Salt, Spices & Condiments, Raising Agents, Liquid Glucose, Milk Solids, Invert Sugar Syrup, Rice flour, Vital Gluten, Emulsifiers, Maltodextrin, Dry Mango Powder, Acidity regulators, Flavour Enhancers, Anti-caking Agent, Dough Conditioner, Improver, Stabilizer, Synthetic Food Colour, Flavour. Flagged by the analysis: Refined Palmolein & Palm Oil, Synthetic Food Colour, Dough Conditioner, Flavour Enhancers.
Is Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps safe to eat?
Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps scores 4.0/10 on Decode Label (Moderate). This snack is made mostly from refined wheat flour, palm oil, and sugar, which means it's high in saturated fat and added sugars. People watching their sugar and fat intake, or those sensitive to food additives, should be cautious.
Why does Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps score 4.0/10?
Flagged in the score: Contains flavour enhancers that may be problematic for individuals with gout. Also noted: High in saturated fat from refined palmolein and palm oil. Contains multiple sources of added sugar (Sugar, Liquid Glucose, Invert Sugar Syrup).
Who should avoid Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps?
The points the analysis notes are most relevant to: Heart conditions; Diabetes; Gout; Sensitive to food additives; Gluten sensitivity.
Is Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps contain allergens?
Yes — the ingredient list contains milk (Milk Solids) and gluten (Refined wheat flour and Vital Gluten). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps contain milk?
Yes — the ingredient list names Milk Solids. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps contain gluten?
Yes — the ingredient list names Refined wheat flour and Vital Gluten. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Are the claims on the Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps pack accurate?
Decode Label checked 3 claims against the ingredient list and nutrition panel. "50 50" — can't be verified from the label. "Energy 73 kcal Per 15g serve" — can't be verified from the label.
Is Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps vegetarian?
Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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