Pack image shown to identify the product. Decode Label is independent of Britannia and is not sponsored or endorsed by it. Trademarks
Brand owned by Wadia Group (India) · about the brand
Britannia Potazos Masti Masala Spicy Flavored Crisps
Sold in 29 g · 71.5 g — same recipe, same score.
Decode Label Safety Score
How we got 1.5 ShowHide
Reviewed 4 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This snack product is characterized by a high degree of processing and a significant load of added sugars and undisclosed additives. While it provides a quick source of energy, the combination of refined ingredients, multiple non-specific additives, and the potential for high sodium intake makes it less ideal for regular consumption, particularly for children. Individuals managing specific dietary concerns, such as those related to sugar, sodium, or certain food additives, should exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
Highly Processed Snack with Multiple Undisclosed Additives and Refined Ingredients
This snack contains refined wheat flour, refined palmolein oil, and multiple forms of added sugar, contributing to a high overall sugar content. Several additive categories like 'Raising Agents', 'Emulsifiers', 'Acidity Regulators', 'Flavour Enhancers', 'Anti-caking Agent', 'Dough Conditioner', 'Improver', 'Stabilizer', 'Synthetic Food Colour', and 'Added Flavours' are listed without specific identification, raising transparency concerns. The product is highly processed and contains ingredients that contribute to high saturated fat and potentially high sodium, making it less suitable for frequent consumption.
Consider this product carefully if you are
- Avoiding certain additives or colours — Refined Palmolein Oil and Flavour Enhancers are declared.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 9 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidThis product is unsuitable for infants under 1 year due to high added sugar and sodium content, which can be detrimental to their developing systems.
Toddlers & young children (1–5)
LimitThis product contains high levels of added sugar and sodium, which are not recommended for frequent consumption by young children due to potential impacts on dental health, weight, and blood pressure.
Why the score is capped
Very high sodium per serving
Rule F-CAP-02
Highly processed (NOVA) and high total sugar
Rule F-CAP-07
Anti caking agent, flavours not disclosed — 2 additive classes are named without saying which substances they are
Rule F-CAP-13
Watch out for
High total sugar content from multiple added sugar sources.
High saturated fat from refined palmolein oil.
Lack of specific identification for numerous additive categories, impacting transparency.
Highly processed food (NOVA group 4) with refined ingredients.
Potential for high sodium intake from iodised salt.
Maltodextrin — a highly processed carbohydrate used as a filler, thickener, or flavour carrier. Can have a high glycemic index.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Disodium Ribonucleotides (E635)
E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.
Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation
Disodium Ribonucleotides: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Refined Palmolein Oil is high in saturated fat, which is a cardiovascular concern with regular high intake. EFSA's CONTAM opinion (2016) also highlights potential contaminants like glycidyl esters and 3-MCPD esters from refining processes, though levels depend on specific processing methods.
The product contains multiple forms of added sugar (Sugar, Liquid Glucose, Invert Sugar Syrup), contributing to a high overall sugar content. High sugar intake is associated with various health concerns.
Several additive categories are listed without specific identification (Raising Agents, Emulsifiers, Acidity Regulators, Flavour Enhancers, Anti-caking Agent, Dough Conditioner, Improver, Stabilizer, Synthetic Food Colour, Added Flavours), which significantly reduces transparency and makes a full safety assessment challenging.
Refined wheat flour and Vital Gluten contain gluten, which is a declarable allergen under FSSAI Labelling & Display Regulations 2020 and not suitable for individuals with celiac disease or gluten sensitivity.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim '50 50' is a brand or variant name and does not make a verifiable assertion about the product's composition or properties.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
The nutrition information states 485 kcal per 100g, which calculates to approximately 72.75 kcal per 15g serving, supporting the claim.
The ingredients list includes spices & condiments, onion, garlic, red chilli, coriander, and cumin, which supports the 'spicy flavored' claim.
The nutrition information explicitly states 'Cholesterol 0 mg' per 100g.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
-
1.
Refined Wheat FlourREFINED WHEAT FLOUR (MAIDA)
-
2.
Refined Palmolein OilREFINED (PALMOLEIN & PALM) OIL
-
3.
SugarSUGAR
-
4.
Dehydrated Potato Flakes 11.3%DEHYDRATED POTATO FLAKES (11.3%)
-
5.
Iodised SaltIODISED SALT
-
6.
Spices & Condiments 1.7% trace amountSPICES & CONDIMENTS (1.7%)
-
Onion within Spices & CondimentsONION
-
Garlic within Spices & CondimentsGARLIC
-
Rio Chilli within Spices & CondimentsRIO CHILLI
-
Coriander within Spices & CondimentsCORIANDER AND CUMIN
-
Cumin within Spices & CondimentsCUMIN
-
7.
Raising AgentsRAISING AGENTS [503(a) & 500(0)]
-
8.
Liquid GlucoseLIQUID GLUCOSE
-
9.
Milk SolidsMILK SOLIDS
-
10.
Invert Sugar SyrupINVERT SUGAR SYRUP
-
11.
Rice FlourRICE FLOUR
-
12.
Vital GlutenVITAL GLUTEN
-
13.
EmulsifiersLecithin (INS 322), Mono- and diglycerides of fatty acids (INS 471)EMULSIFIERS [322(i) & 471]
-
14.
MaltodextrinMAITODEXTRIN
-
15.
Dry Mango PowderDRY MANGO POWDER
-
16.
Acidity RegulatorsCitric acid (INS 330), Tartaric acid (INS 334)ACIDITY REGULATORS (330 & 334)
-
17.
Flavour EnhancersDisodium guanylate (INS 627), Disodium inosinate (INS 631)FLAVOUR ENHANCERS (627 & 631)
-
18.
Anti-Caking AgentSilicon dioxide (INS 551)WOKING AGENT (551)
-
19.
Dough ConditionerSodium metabisulphite (INS 223)DOUGH CONDITIONER (223)
-
20.
Improver unnamedIMPROVER [1101(1)]
-
21.
StabilizerStarch sodium octenyl succinate (INS 1450)STABILIZER (1450)
-
22.
Synthetic Food Colour synthetic colourSunset yellow FCF (INS 110)SYNTHETIC FOOD COLOUR (110)
-
23.
Added Flavours undisclosed flavouringADDED FLAVOURS [NATURAL AND NATURE IDENTICAL FLAVOURING SUBSTANCES]
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 485 kcal |
| Protein | 8 g |
| Carbohydrate | 71.3 g |
| Total Sugars | 17.1 g |
| Total Fat | 18.7 g |
| Saturated Fat | 9 g |
| Trans Fat | 0 g |
| Sodium | 1,221 mg |
| Cholesterol | 0 mg |
| Poly Unsaturated Fatty Acids | 2 g |
| Mono Unsaturated Fatty Acids | 7.3 g |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other chips snacks products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Chips, Wafers & Namkeen products we've analysed, in name order.
-
Bingo! Bingo! Popped Chips
See the analysis
-
Haldiram's Bombay Mix
See the analysis
-
Britannia Britannia 50-50 Potazos Masti Masala Spicy Flavored Crisps
See the analysis
-
Haldiram's Chatpata Dal
See the analysis
-
Cheetos Cheetos Masala Balls
See the analysis
-
Cheetos Cheetos Masala Balls Crispy Chips & Snacks
See the analysis
What are the ingredients in Britannia Potazos Masti Masala Spicy Flavored Crisps?
The label of Britannia Potazos Masti Masala Spicy Flavored Crisps lists 28 ingredients, in label order: Refined wheat flour, Refined Palmolein Oil, Sugar, Dehydrated Potato Flakes, Iodised Salt, Spices & Condiments, Onion, Garlic, Rio Chilli, Coriander, Cumin, Raising Agents, Liquid Glucose, Milk Solids, Invert Sugar Syrup, Rice flour, Vital Gluten, Emulsifiers, Maltodextrin, Dry Mango Powder, Acidity regulators, Flavour Enhancers, Anti-caking Agent, Dough Conditioner, Improver, Stabilizer, Synthetic Food Colour, Added Flavours. Flagged by the analysis: Refined Palmolein Oil, Liquid Glucose, Dough Conditioner, Synthetic Food Colour, Flavour Enhancers and 2 more.
Is Britannia Potazos Masti Masala Spicy Flavored Crisps safe to eat?
Britannia Potazos Masti Masala Spicy Flavored Crisps scores 1.5/10 on Decode Label (Concerning). This snack contains refined wheat flour, refined palmolein oil, and multiple forms of added sugar, contributing to a high overall sugar content. Several additive categories like 'Raising Agents', 'Emulsifiers', 'Acidity Regulators', 'Flavour Enhancers', 'Anti-caking Agent', 'Dough Conditioner', 'Improver', 'Stabilizer', 'Synthetic Food Colour', and 'Added Flavours' are listed without specific identification, raising transparency concerns. The product is highly processed and contains ingredients that contribute to high saturated fat and potentially high sodium, making it less suitable for frequent consumption.
Why does Britannia Potazos Masti Masala Spicy Flavored Crisps score 1.5/10?
Flagged in the score: High saturated fat from refined palmolein oil. Also noted: High total sugar content from multiple added sugar sources. Lack of specific identification for numerous additive categories, impacting transparency.
Who should avoid Britannia Potazos Masti Masala Spicy Flavored Crisps?
The points the analysis notes are most relevant to: Avoiding high added sugar; Limiting highly processed foods; Sensitive to undisclosed food additives; Managing saturated fat intake; Managing sodium intake.
Is Britannia Potazos Masti Masala Spicy Flavored Crisps suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Britannia Potazos Masti Masala Spicy Flavored Crisps contain allergens?
Yes — the ingredient list contains milk (Milk Solids) and gluten (Refined wheat flour and Vital Gluten). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Britannia Potazos Masti Masala Spicy Flavored Crisps contain milk?
Yes — the ingredient list names Milk Solids. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Britannia Potazos Masti Masala Spicy Flavored Crisps contain gluten?
Yes — the ingredient list names Refined wheat flour and Vital Gluten. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
How much sugar is in Britannia Potazos Masti Masala Spicy Flavored Crisps?
17.1 g of total sugar per 100 g. The label does not declare added sugar separately, so we cannot say how much of it is added.
Is Britannia Potazos Masti Masala Spicy Flavored Crisps high in salt?
Yes — 1,221 mg of sodium per 100 g (about 3.05 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Britannia Potazos Masti Masala Spicy Flavored Crisps pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "50 50" — can't be verified from the label.
Is Britannia Potazos Masti Masala Spicy Flavored Crisps vegetarian?
Britannia Potazos Masti Masala Spicy Flavored Crisps is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
Reader reviews
How the product performed for people who used it — taste, value, everyday experience. Separate from the Decode Label score above, which rates what is on the label.
Sign in to leave a review.
Sign in →No reviews yet — be the first to share your experience.
Help us keep this accurate
Two quick questions about our analysis — not about the product.
Was this analysis helpful?
Tells us whether the breakdown above actually answered your question.
0 of 0 readers found this analysis helpful
Does your pack match this page?
Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
Report Error
If you believe this score is inaccurate, provide details below. Our team reviews every report and will update the rating if warranted.
Report submitted
Our team will review your report and update the rating if the evidence warrants it. Thank you for helping keep our data accurate.
Share this product
Britannia Potazos Masti Masala Spicy Flavored Crisps
Link copied — paste it in your Instagram bio or Story!