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Brand owned by ITC Limited (India) · about the brand
Bingo XXX What The Puff! Chilli Cheese
Decode Label Safety Score
How we got 5.0 ShowHide
Reviewed 4 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This snack product is primarily corn-based, with a significant amount of added sugar and salt, which are common in processed snacks. The use of 'Flavour Enhancers', 'Natural Flavours and Natural Flavouring Substances', 'Acidity Regulators', and 'Nature identical flavouring substances' without specific chemical names or INS codes raises transparency concerns for consumers who prefer to know the exact additives in their food. While the product contains some dairy components like whey and cheese powder, these are present in very small, trace amounts and do not contribute significantly to the nutritional profile or formulation strength. Individuals managing gout should be aware of the potential presence of Disodium Ribonucleotides, a purine source, often included under 'Flavour Enhancers'.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Onion powder
- Spices and Condiments
- Tomato Powder
Processed corn snack with undisclosed flavour enhancers and high sodium
It is also high in added sugar and iodized salt, which are common in snack foods. People with specific dietary restrictions or those who prefer full transparency on food additives may wish to exercise caution.
Consider this product carefully if you are
- Avoiding certain additives or colours — Flavour Enhancers is declared.
Declared allergens: Milk and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 13.1 g · trans fat 0.1 g per 100 g/ml
Toddlers & young children (1–5)
LimitHigh added sugar and sodium content may not be suitable for regular consumption by young children.
Why the score is capped
Flavours, acidity regulators not disclosed — 2 additive classes are named without saying which substances they are
Rule F-CAP-13
What's good
Contains natural spices and vegetable powders for flavour
Iodized salt provides essential iodine
Watch out for
High in added sugar
High in sodium from iodized salt
Contains Maida (refined wheat flour), a source of gluten
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Disodium Ribonucleotides (E635)
E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.
Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation
Disodium Ribonucleotides: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Flavour Enhancers are not specifically identified. This category often includes Disodium Ribonucleotides, a purine source, which is relevant for people managing gout.
Maida (refined wheat flour) contains gluten, making this product unsuitable for individuals with celiac disease or gluten sensitivity.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This is a descriptive phrase or slogan that cannot be verified from the provided label information.
The label states 'EDIBLE VEGETABLE OIL' but does not explicitly confirm the baking process or deny frying, so the claim cannot be verified from the provided information.
The ingredients list 'CHEESE POWDER (0.35%)' and 'SPICES AND CONDIMENTS', which would include chilli, supporting the flavor claim.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Degermed Corn GritsDEGERMED CORN GRITS
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2.
Edible Vegetable OilEDIBLE VEGETABLE OIL
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3.
SeasoningSEASONING
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Sugar within SeasoningSUGAR
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Iodized Salt within SeasoningIODIZED SALT
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Onion Powder within SeasoningONION POWDER
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Spices and Condiments within SeasoningSPICES AND CONDIMENTS
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Whey Powder within SeasoningWHEY POWDER
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Cheese Powder 0.35% within Seasoning trace amountCHEESE POWDER (0.35%)
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Maida within SeasoningMAIDA (REFINED WHEAT FLOUR)
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Flavour Enhancers within SeasoningDisodium inosinate (INS 631), Disodium guanylate (INS 627)FLAVOUR ENHANCERS (631, 627)
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Natural Flavours and Natural Flavouring Substances within SeasoningNATURAL FLAVOURS AND NATURAL FLAVOURING SUBSTANCES
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Acidity Regulators within SeasoningACIDITY REGULATORS (CITRIC ACID, MALIC ACID, TARTARIC ACID)
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Nature Identical Flavouring Substances within SeasoningNATURE IDENTICAL FLAVOURING SUBSTANCES
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Tomato Powder within SeasoningTOMATO POWDER
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Hydrolyzed Vegetable Protein within SeasoningHYDROLYZED VEGETABLE PROTEIN
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Yeast Extract within Seasoning trace amountYEAST EXTRACT
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 520 kcal |
| Protein | 6.1 g |
| Carbohydrate | 61.1 g |
| Total Sugars | 5 g |
| Added Sugars | 4.6 g |
| Total Fat | 28.7 g |
| Saturated Fat | 13.1 g |
| Trans Fat | 0.1 g |
| Sodium | 952 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other chips snacks products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Chips, Wafers & Namkeen products we've analysed, in name order.
What are the ingredients in Bingo XXX What The Puff! Chilli Cheese?
The label of Bingo XXX What The Puff! Chilli Cheese lists 17 ingredients, in label order: Degermed Corn Grits, Edible Vegetable Oil, Seasoning, Sugar, Iodized Salt, Onion powder, Spices and Condiments, Whey Powder, Cheese Powder, Maida, Flavour Enhancers, Natural Flavours and Natural Flavouring Substances, Acidity regulators, Nature identical flavouring substances, Tomato Powder, Hydrolyzed Vegetable Protein, Yeast Extract. Flagged by the analysis: Flavour Enhancers.
Is Bingo XXX What The Puff! Chilli Cheese safe to eat?
Bingo XXX What The Puff! Chilli Cheese scores 5.0/10 on Decode Label (Moderate). It is also high in added sugar and iodized salt, which are common in snack foods. People with specific dietary restrictions or those who prefer full transparency on food additives may wish to exercise caution.
Why does Bingo XXX What The Puff! Chilli Cheese score 5.0/10?
What the analysis notes: High in added sugar. High in sodium from iodized salt. Contains Maida (refined wheat flour), a source of gluten.
Who should avoid Bingo XXX What The Puff! Chilli Cheese?
The points the analysis notes are most relevant to: Avoiding undisclosed flavour enhancers; Managing gout (due to purine sources); Sensitive to high sodium intake; Sensitive to high added sugar intake; Avoiding gluten (contains Maida).
Is Bingo XXX What The Puff! Chilli Cheese suitable for babies or young children?
Toddlers & young children (1–5): Limit.
Does Bingo XXX What The Puff! Chilli Cheese contain allergens?
Yes — the ingredient list contains milk (Whey Powder and Cheese Powder) and gluten (Maida). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Bingo XXX What The Puff! Chilli Cheese contain milk?
Yes — the ingredient list names Whey Powder and Cheese Powder. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Bingo XXX What The Puff! Chilli Cheese contain gluten?
Yes — the ingredient list names Maida. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
How much sugar is in Bingo XXX What The Puff! Chilli Cheese?
5 g of total sugar per 100 g. The label declares 4.6 g of that as added sugar per 100 g.
Is Bingo XXX What The Puff! Chilli Cheese high in salt?
Yes — 952 mg of sodium per 100 g (about 2.38 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Bingo XXX What The Puff! Chilli Cheese pack accurate?
Decode Label checked 3 claims against the ingredient list and nutrition panel. "what the Puff!" — can't be verified from the label. "Baked not Fried" — can't be verified from the label.
Is Bingo XXX What The Puff! Chilli Cheese vegetarian?
Bingo XXX What The Puff! Chilli Cheese is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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