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Brand owned by Mondelez International (United States) · about the brand
Pineapple
Decode Label Safety Score
How we got 1.8 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This beverage contains a high amount of added sugar, which is a primary nutritional concern. The presence of Titanium Dioxide (E171) is a significant safety concern for ingestion, as it has been banned as a food additive in the EU due to genotoxicity concerns. While other additives like acidity regulators and thickeners are present, their specific identities are not fully disclosed, impacting transparency.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Citric Acid
- Trisodium Citrate
- Tricalcium Phosphate
- Sodium Carboxymethyl Cellulose
- Curcumin
- +1 more →
High added sugar; contains EU-banned food additive Titanium Dioxide
This beverage is high in added sugar, which the WHO recommends limiting. It also contains Titanium Dioxide (E171), an additive that has been banned in the EU for food use due to concerns about potential genotoxicity when ingested. This product is best consumed in moderation, especially by children and individuals sensitive to food additives.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 92 g per 100 g.
- Avoiding certain additives or colours — Titanium Dioxide is declared.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitContains high added sugar, which should be limited in young children's diets to prevent dental caries and unhealthy eating habits.
Why the score is capped
Contains Titanium Dioxide (E171) — which EFSA concluded can no longer be considered safe as a food additive, because genotoxicity could not be ruled out. (Safe on skin: this concern is specific to swallowing it.)
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
Acidity regulator, anticaking agent, thickener not disclosed — 3 additive classes are named without saying which substances they are
Rule F-CAP-13
What's good
Contains Vitamin C for nutritional fortification
Includes natural colors like Beta Carotenes and Curcumin
Watch out for
High added sugar content
Presence of artificial flavor
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Titanium Dioxide (E171)
EFSA concluded in 2021 that titanium dioxide can no longer be considered safe as a food additive, citing genotoxicity concerns, and the EU banned its use in food from August 2022. It is still used in some cosmetics where skin absorption is the concern. Indian regulations are under review.
Regulatory & scientific authority Source: EFSA 2021; EU Regulation 2022/63
Titanium Dioxide: regulation, sources and other products →Added Sugars
Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.
Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)
Added Sugars: regulation, sources and other products →Decode Label Analysis
Contains Titanium Dioxide (E171), which has been banned as a food additive in the EU due to concerns about genotoxicity when ingested. This concern is specific to oral exposure and does not apply to topical use.
High in added sugar, which contributes to overall calorie intake and can have negative health impacts if consumed in excess. WHO recommends limiting free sugars to less than 10% of total energy intake.
Contains undisclosed 'Acidity Regulator', 'Anticaking Agent', and 'Thickener'.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim 'Great Taste' is subjective and cannot be verified from the label. 'More Fortified' is a comparative claim that cannot be verified without a baseline for comparison.
The label states Vitamin C content as 15 mg per serving, but does not provide information on Vitamin D or Zinc content, nor does it define what 'High in' means for any of these nutrients.
The nutrition information states 97 kcal per serving.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Sugar
-
2.
Citric Acid
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3.
Acidity RegulatorAcidity Regulator (Trisodium Citrate)
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Trisodium Citrate within Acidity Regulator
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4.
Anticaking AgentAnticaking Agent (Tricalcium Phosphate)
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Tricalcium Phosphate within Anticaking Agent
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5.
Artificial Pineapple Flavor
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6.
ThickenerThickener (Sodium Carboxymethyl Cellulose)
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Sodium Carboxymethyl Cellulose within Thickener
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7.
Natural ColorsNatural Colors (Beta Carotenes (E 160a(ii))
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Beta Carotenes within Natural Colors synthetic colourBeta-carotene (INS 160A)Beta Carotenes (E 160a(ii))
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8.
Titanium Dioxide synthetic colour
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9.
Curcumin synthetic colour
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10.
Vitamin C
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11.
Natural Derived Color synthetic colourCopper chlorophyllin (INS 141)Natural Derived Color (E141)
In label order — normally largest quantity first. Select a row for the full write-up and sources.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 97 kcal |
| Protein | 0.1 g |
| Carbohydrate | 23 g |
| Total Sugars | 23 g |
| Added Sugars | 23 g |
| Total Fat | 0.1 g |
| Saturated Fat | 0 g |
| Trans Fat | 0 g |
| Dietary Fibre | 0.1 g |
| Sodium | 46 mg |
| Cholesterol | 0 mg |
| Vitamin C | 15 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.
Compare with other fruit juice products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Pineapple?
The label of Pineapple lists 15 ingredients, in label order: Sugar, Citric Acid, Acidity Regulator, Trisodium Citrate, Anticaking Agent, Tricalcium Phosphate, Artificial Pineapple Flavor, Thickener, Sodium Carboxymethyl Cellulose, Natural Colour, Beta Carotenes, Titanium Dioxide, Curcumin, Vitamin C, Natural Derived Color. Flagged by the analysis: Titanium Dioxide, Anticaking Agent, Artificial Pineapple Flavor.
Is Pineapple safe to eat?
Pineapple scores 1.8/10 on Decode Label (Concerning). This beverage is high in added sugar, which the WHO recommends limiting. It also contains Titanium Dioxide (E171), an additive that has been banned in the EU for food use due to concerns about potential genotoxicity when ingested. This product is best consumed in moderation, especially by children and individuals sensitive to food additives.
Why does Pineapple score 1.8/10?
What the analysis notes: High added sugar content. Presence of artificial flavor.
Who should avoid Pineapple?
The points the analysis notes are most relevant to: Avoiding high added sugar; Sensitive to food additives; Avoiding Titanium Dioxide (E171).
Is Pineapple suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Is Pineapple high in sugar?
Yes — 92 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 92 g of that as added sugar per 100 g.
Are the claims on the Pineapple pack accurate?
Decode Label checked 3 claims against the ingredient list and nutrition panel. "Great Taste. More Fortified." — can't be verified from the label. "High in Vitamin C, D & Zinc" — can't be verified from the label.
Is Pineapple vegetarian?
Pineapple is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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