Sunfeast Mom's Magic Shines, Crunchy Butter Cookies — product pack

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Sunfeast

Brand owned by ITC Limited (India) · about the brand

Sunfeast Mom's Magic Shines, Crunchy Butter Cookies

Veg Jain food
1.5 Concerning

Decode Label Safety Score

Nutrition · 40% 0.0/10
Ingredient safety · 30% 7.4/10
Processing · 20% 2.0/10
Marketing · 10% 9.5/10
How we got 1.5 Show
Weighted score 3.6/10
Score limited by a dominant nutrition concern. 1.5
Also flagged
Very high added sugar Highly processed (NOVA) and high in sugar
Final score 1.5/10 · Concerning

Reviewed 4 times · Methodology v3.1 (updated 8 Oct 2026) — what changed

This biscuit product is primarily composed of refined carbohydrates and fats, with a significant amount of added sugar (22.7%). While it contains trace amounts of butter, its nutritional profile is dominated by refined palmolein and palm oil, which contribute to its high saturated fat content. The presence of nature identical flavouring substances and a flour treatment agent indicates a highly processed food.

High in added sugar and saturated fat from refined oils; highly processed.

This biscuit contains a high amount of added sugar (22.7%) and saturated fats from refined palmolein and palm oil, which are concerns for cardiovascular health. It is a highly processed food with nature identical flavouring substances and a flour treatment agent.

Consider this product carefully if you are

  • Looking for a lower-sugar option — Added sugar is 24.6 g per 100 g.
  • Avoiding certain additives or colours — Refined Palmolein and Margarine are declared.
Okay for: Healthy adults in moderation

Declared allergens: Milk and Gluten

Milk· Milk Solids, Butter Gluten· Refined wheat flour

Relevant if you have any of these allergies or intolerances.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Overall Nutritional Value Major concern · 0.0/10
Added & Hidden Sugar Significant concern · 2.0/10
Preservatives & Additives Significant concern · 2.5/10
Ultra-Processing & Refined Carbs Significant concern · 3.0/10
Unhealthy Fats (Trans & Saturated) Moderate concern · 4.5/10

Saturated fat 9.8 g · trans fat 0 g per 100 g/ml

Protein & Fibre Content Minor concern · 6.0/10
Artificial Colours & Dyes No concern identified · 8.0/10
Flavour Enhancers & MSG No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Excess Sodium & Salt No concern identified · 10.0/10

Infants under 1

Avoid

Contains added sugar, which is not recommended for infants under 1 year of age.

Toddlers & young children (1–5)

Limit
Toddlers & young children

This product contains a high amount of added sugar (22.7%) and sodium, which should be limited in the diets of young children to prevent excessive intake.

Why the score is capped

Very high added sugar

Rule F-CAP-01

Highly processed (NOVA) and high in sugar

Rule F-CAP-07

Watch out for

High added sugar content (22.7%)

High saturated fat from refined palm oils and margarine

Highly processed food with nature identical flavouring substances

Contains gluten (from refined wheat flour)

Contains dairy allergens (milk solids, butter)

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Palm Oil

Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.

Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)

Palm Oil: regulation, sources and other products →

Margarine

Margarine is vegetable oil hardened into a spreadable fat. Indian margarine has been largely trans-free since FSSAI capped industrial trans fat at 2% in 2021, so its concern today is saturated fat rather than trans fat: hardening requires a high saturated fraction, usually palm. Saturated fat raises LDL cholesterol and cardiovascular risk with regular high consumption. Bakery margarine in a biscuit or pastry is the same fat as the tub.

Regulatory & scientific authority Source: FSSAI trans fat regulation (2021); WHO saturated fat intake guideline (2023)

Margarine: regulation, sources and other products →

Wheat Flour

Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.

Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation

Wheat Flour: regulation, sources and other products →

Decode Label Analysis

High in saturated fat from refined palmolein, refined palm oil, and margarine, which can contribute to cardiovascular concerns.

Contains a significant amount of added sugar (22.7%), which can contribute to excessive caloric intake and dental issues.

Contains refined wheat flour, which includes gluten and is not suitable for individuals with celiac disease or gluten sensitivity.

Contains milk solids and butter, which are dairy allergens.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

✓
"Shining Butter cookie" Checks out

The ingredient list includes butter.

Butter

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Refined Wheat Flour
    Maida (Refined Wheat Flour)
  • 2.
    Sugar 22.7%
  • 3.
    Refined Palmolein
  • 4.
    Refined Palm Oil
  • 5.
    Raising Agents
    Ammonium carbonates (INS 503), Sodium carbonates (INS 500)
    Raising Agents [503(ii), 500(ii)]
  • 6.
    Milk Solids
  • 7.
    Margarine
  • 8.
    Iodized Salt
  • 9.
    Dried Yeast
  • 10.
    Butter 0.18% trace amount
  • 11.
    Lecithin
    Emulsifier [ Lecithin ( From Soyabean ) ]
  • 12.
    Nature Identical Flavouring Substances undisclosed flavouring
  • 13.
    Flour Treatment Agent
    Sodium metabisulphite (INS 223)
    Flour Treatment Agent (223)

Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

A blend of refined vegetable oils, judged as a single concern — a high saturated-fat source — rather than one flag per oil. The individual oils are listed below and in "What the label actually shows".

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Milk Solids, Butter
Allergen
Gluten Allergen on the label: Refined wheat flour
Allergen
High in sugar High in added sugar High in fat High in saturated fat Trace trans fat
Nutrition (per 100 g) Serving: 20g
Energy 486 kcal
Protein 6.8 g
Carbohydrate 71.5 g
Total Sugars 25.79 g
Added Sugars 24.6 g
Total Fat 19.5 g
Saturated Fat 9.8 g
Trans Fat 0.02 g
Sodium 272 mg
Cholesterol 0.5 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.

What are the ingredients in Sunfeast Mom's Magic Shines, Crunchy Butter Cookies?

The label of Sunfeast Mom's Magic Shines, Crunchy Butter Cookies lists 13 ingredients, in label order: Refined wheat flour, Sugar, Refined Palmolein, Refined Palm Oil, Raising Agents, Milk Solids, Margarine, Iodized Salt, Dried Yeast, Butter, Lecithin, Nature identical flavouring substances, Flour Treatment Agent. Flagged by the analysis: Flour Treatment Agent, Margarine.

Is Sunfeast Mom's Magic Shines, Crunchy Butter Cookies safe to eat?

Sunfeast Mom's Magic Shines, Crunchy Butter Cookies scores 1.5/10 on Decode Label (Concerning). This biscuit contains a high amount of added sugar (22.7%) and saturated fats from refined palmolein and palm oil, which are concerns for cardiovascular health. It is a highly processed food with nature identical flavouring substances and a flour treatment agent.

Why does Sunfeast Mom's Magic Shines, Crunchy Butter Cookies score 1.5/10?

Flagged in the score: High saturated fat from refined palm oils and margarine. Also noted: High added sugar content (22.7%). Highly processed food with nature identical flavouring substances.

Who should avoid Sunfeast Mom's Magic Shines, Crunchy Butter Cookies?

The points the analysis notes are most relevant to: Individuals monitoring sugar intake; Individuals with cardiovascular concerns; Celiac disease or gluten sensitivity; Children due to high sugar content; Milk allergy / lactose intolerance.

Is Sunfeast Mom's Magic Shines, Crunchy Butter Cookies suitable for babies or young children?

Infants under 1: Avoid. Toddlers & young children (1–5): Limit.

Does Sunfeast Mom's Magic Shines, Crunchy Butter Cookies contain allergens?

Yes — the ingredient list contains milk (Milk Solids and Butter) and gluten (Refined wheat flour). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Sunfeast Mom's Magic Shines, Crunchy Butter Cookies contain milk?

Yes — the ingredient list names Milk Solids and Butter. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Does Sunfeast Mom's Magic Shines, Crunchy Butter Cookies contain gluten?

Yes — the ingredient list names Refined wheat flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.

Is Sunfeast Mom's Magic Shines, Crunchy Butter Cookies high in sugar?

Yes — 25.8 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 24.6 g of that as added sugar per 100 g.

Are the claims on the Sunfeast Mom's Magic Shines, Crunchy Butter Cookies pack accurate?

Yes — all 1 claim on the pack checked out against the ingredient list and nutrition panel.

Is Sunfeast Mom's Magic Shines, Crunchy Butter Cookies vegetarian?

Sunfeast Mom's Magic Shines, Crunchy Butter Cookies is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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