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Brand owned by Haleon (United Kingdom) · about the brand
Repair & Protect Deep Repair Daily Sensitivity Protection + Strong Teeth & Healthy Gums
Decode Label Safety Score
How we got 3.9 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is capped for a specific safety reason, set out below. This toothpaste contains Titanium Dioxide, which is banned as a food additive in the EU due to genotoxicity concerns when ingested. While the primary exposure route for toothpaste is oral contact with limited swallowing, this ingredient is a significant concern for those who prefer to avoid such substances. The presence of undisclosed 'Fragrance' and the declared allergen Limonene also raise concerns for individuals with fragrance sensitivities. However, it does contain Sodium Fluoride, a well-established active for cavity protection.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Calcium Sodium Phosphosilicate
Contains Titanium Dioxide, an EU-banned food additive; undisclosed fragrance
The score is capped for a specific safety reason, set out below. This toothpaste includes Titanium Dioxide, an ingredient banned as a food additive in the EU due to potential genotoxicity when swallowed. While toothpaste is largely spat out, this is a notable concern for those who wish to avoid such additives. The product also contains an undisclosed 'Fragrance' blend and the declared allergen Limonene, which may affect individuals with sensitive skin or fragrance allergies. Sodium Fluoride is present for cavity protection.
Consider this product carefully if you are
- Avoiding certain additives or colours — Titanium Dioxide is declared.
Personal check · free
Is this right for you or your family?
Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.
- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
- Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
- Everyone you buy for. Save a profile for Papa or the kids and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Other audiences
LimitContains fluoride — use only a pea-sized amount and supervise brushing to limit swallowing, as excessive ingestion can lead to fluorosis.
Why the score is capped
Contains an additive restricted for a recognised health hazard
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
What's good
Contains Sodium Fluoride for effective cavity protection
Includes Calcium Sodium Phosphosilicate for potential desensitizing and remineralizing benefits
Watch out for
Titanium Dioxide (E171), an EU-banned food additive due to genotoxicity concerns when ingested
Undisclosed 'Fragrance' blend, a common source of allergens
Limonene, a declared fragrance allergen, which can cause sensitization
Sodium Saccharin — intense artificial sweetener - widely used in toothpaste; not a classified carcinogen.
Cocamidopropyl Betaine — mild surfactant - a recognised contact allergen, mostly through manufacturing impurities.
PEG-8 — ethoxylated ingredient - quality depends on removal of manufacturing impurities.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Titanium Dioxide (E171)
EFSA concluded in 2021 that titanium dioxide can no longer be considered safe as a food additive, citing genotoxicity concerns, and the EU banned its use in food from August 2022. It is still used in some cosmetics where skin absorption is the concern. Indian regulations are under review.
Regulatory & scientific authority Source: EFSA 2021; EU Regulation 2022/63
Titanium Dioxide: regulation, sources and other products →Saccharin (E954)
Saccharin is an approved intense sweetener and is used in small amounts to flavour toothpaste. An earlier rodent-bladder finding was judged not relevant to humans and IARC moved it to Group 3 (not classifiable) in 1999. The WHO (2023) nevertheless advises against relying on non-sugar sweeteners for weight control. In toothpaste the amount swallowed is very small.
Regulatory & scientific authority Source: IARC Monographs Vol. 73 (1999); WHO guideline on non-sugar sweeteners (2023); EFSA/JECFA acceptable daily intake
Saccharin: regulation, sources and other products →Fragrance Allergens (EU-listed)
These are individual fragrance components that are known contact allergens. EU rules require them to be named on the label when present above 0.001% (leave-on) or 0.01% (rinse-off), because "parfum" alone would hide them. Limonene and linalool are especially common and become more allergenic as they oxidise on exposure to air. This is a risk for people who are sensitised, not a general-population hazard.
Regulatory & scientific authority Source: EU Regulation 2023/1545 (extended fragrance-allergen labelling); SCCS opinions on fragrance allergens
Fragrance Allergens (EU-listed): regulation, sources and other products →Fragrance
"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.
Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA
Fragrance: regulation, sources and other products →Cocamidopropyl Betaine
Cocamidopropyl betaine is the usual "gentle" co-surfactant in shampoos, face washes and baby washes. It was named Allergen of the Year by the American Contact Dermatitis Society in 2004; the reactions are attributed mainly to impurities (amidoamine, DMAPA) and are uncommon, but it is a common cause of surfactant allergy in people with eczema.
Peer-reviewed research Source: American Contact Dermatitis Society - Allergen of the Year 2004; contact-dermatitis literature
Cocamidopropyl Betaine: regulation, sources and other products →Fluoride
Fluoride in toothpaste prevents tooth decay; the EU caps it at 0.15% fluorine. Swallowing a lot of toothpaste while the permanent teeth are forming (under about 6 years) can cause dental fluorosis, so children should use a smear or pea-sized amount, be supervised, and spit. For adults it is a benefit, which is why this is information, not a deduction.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex III (max 0.15% fluorine); SCCS opinions on fluoride
Fluoride: regulation, sources and other products →Polyethylene Glycols (PEGs)
PEG ingredients are made by ethoxylation, which can leave traces of ethylene oxide (IARC Group 1) and 1,4-dioxane (IARC Group 2B) unless removed. Good manufacturing removes them, so the ingredient itself is not a hazard, but the label cannot tell you whether it was done well. PEGs should not be applied to broken skin.
Regulatory & scientific authority Source: IARC Monographs Vol. 100F (ethylene oxide) and Vol. 71 (1,4-dioxane); Cosmetic Ingredient Review
Polyethylene Glycols (PEGs): regulation, sources and other products →Decode Label Analysis
Titanium Dioxide (E171) is present. This ingredient has been banned as a food additive in the EU since 2022 due to genotoxicity concerns when ingested. While toothpaste is largely spat out, there is a risk of incidental ingestion, making this a significant concern for oral care products.
Contains 'Fragrance' without specific disclosure of its components, which can be a source of allergens and sensitivities for some individuals.
Limonene, a known fragrance allergen, is explicitly listed. Individuals with fragrance allergies or sensitive skin should be aware.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim describes a product benefit that cannot be verified from the ingredient list alone.
This is a marketing claim about recommendation that cannot be verified from the ingredient list.
The claim describes a product benefit that cannot be verified from the ingredient list alone.
The label declares Sodium Fluoride, which remineralises enamel — the established mechanism behind this claim. The ingredient list supports it.
Calcium Sodium Phosphosilicate (NOVAMIN) is listed in the ingredients.
Sodium Fluoride is listed in the ingredients.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Glycerin
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2.
PEG-8
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3.
Hydrated Silica
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4.
Calcium Sodium PhosphosilicateCalcium Sodium Phosphosilicate (NOVAMIN)
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5.
Cocamidopropyl Betaine
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6.
Sodium Methyl Cocoyl Taurate
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7.
Fragrance undisclosed fragranceAroma
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8.
Titanium Dioxide
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9.
Carbomer
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10.
Silica
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11.
Sodium Saccharin
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12.
Sodium Fluoride
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13.
Limonene
In label order — normally largest quantity first. Select a row for the full write-up and sources.
Fragrance allergens are substances EU cosmetics rules require to be named on the label (such as Limonene and Linalool). Fragrant botanicals such as essential oils are grouped with them because they can naturally contain such substances, but they are not on that list. They matter mainly for people with fragrance allergies or already-sensitive skin — not a general-population safety issue. Each named allergen takes a small deduction from the ingredient score, and a high count can cap it; fragrant botanicals take none. Naming them on the label is a transparency positive.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Repair & Protect Deep Repair Daily Sensitivity Protection + Strong Teeth & Healthy Gums?
The label of Repair & Protect Deep Repair Daily Sensitivity Protection + Strong Teeth & Healthy Gums lists 13 ingredients, in label order: Glycerin, PEG-8, Hydrated Silica, Calcium Sodium Phosphosilicate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Fragrance, Titanium Dioxide, Carbomer, Silica, Sodium Saccharin, Sodium Fluoride, Limonene. Flagged by the analysis: Titanium Dioxide, Fragrance, Sodium Saccharin, Cocamidopropyl Betaine, PEG-8 and 1 more.
Is Repair & Protect Deep Repair Daily Sensitivity Protection + Strong Teeth & Healthy Gums safe to use?
Repair & Protect Deep Repair Daily Sensitivity Protection + Strong Teeth & Healthy Gums scores 3.9/10 on Decode Label (Concerning). The score is capped for a specific safety reason, set out below. This toothpaste includes Titanium Dioxide, an ingredient banned as a food additive in the EU due to potential genotoxicity when swallowed. While toothpaste is largely spat out, this is a notable concern for those who wish to avoid such additives. The product also contains an undisclosed 'Fragrance' blend and the declared allergen Limonene, which may affect individuals with sensitive skin or fragrance allergies. Sodium Fluoride is present for cavity protection.
Why does Repair & Protect Deep Repair Daily Sensitivity Protection + Strong Teeth & Healthy Gums score 3.9/10?
Flagged in the score: Titanium Dioxide (E171), an EU-banned food additive due to genotoxicity concerns when ingested. Undisclosed 'Fragrance' blend, a common source of allergens. Limonene, a declared fragrance allergen, which can cause sensitization.
Who should avoid Repair & Protect Deep Repair Daily Sensitivity Protection + Strong Teeth & Healthy Gums?
The points the analysis notes are most relevant to: Avoiding Titanium Dioxide (E171); Sensitive to undisclosed fragrance blends; Fragrance allergy or sensitive skin (Limonene); Children prone to swallowing toothpaste.
Does Repair & Protect Deep Repair Daily Sensitivity Protection + Strong Teeth & Healthy Gums contain allergens?
Yes — the label lists 1 fragrance allergen: Limonene. These matter mainly if you have sensitive skin or a known fragrance allergy.
Does Repair & Protect Deep Repair Daily Sensitivity Protection + Strong Teeth & Healthy Gums contain fragrance?
Yes — the ingredient list includes Fragrance. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named; the label does separately list 1 fragrance allergen (Limonene). This matters mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the Repair & Protect Deep Repair Daily Sensitivity Protection + Strong Teeth & Healthy Gums pack accurate?
Decode Label checked 6 claims against the ingredient list and nutrition panel. "DEEP REPAIR" — can't be verified from the label. "DENTIST RECOMMENDED BRAND" — can't be verified from the label. "Daily Sensitivity Protection" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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