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Brand founded in India, 1929 · about the brand
Parle Hide and Seek Chocolate Chip Cookies
Decode Label Safety Score
How we got 2.8 ShowHide
Reviewed 3 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This biscuit product is a highly processed snack with a significant sugar content from multiple sources, which is the primary nutritional concern. While it contains cocoa solids and cocoa butter, indicating some chocolate quality, the presence of artificial vanilla flavoring and the emulsifier Di-acetyl Tartaric Acid Esters of Mono and Di-glycerides of Edible Vegetable Oils (DATEM) contribute to its ultra-processed nature. Individuals monitoring sugar intake, especially for children, should consume this product in moderation. The inclusion of wheat flour also makes it unsuitable for those with celiac disease or gluten sensitivity.
At a glance
From the declared label — not a lab testFindings to weigh
High in sugar, contains artificial flavor and processed emulsifier.
This biscuit is a highly processed snack, primarily notable for its high sugar content from multiple sources. It also includes an artificial vanilla flavor and a synthetic emulsifier, contributing to its ultra-processed profile. Consumers, particularly those managing sugar intake or with gluten sensitivities, should be mindful of these factors.
Consider this product carefully if you are
- Looking for a lower-sugar option — Total sugar is 32.2 g per 100 g.
Declared allergens: Gluten
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 9.4 g · trans fat 0 g per 100 g/ml
1 concern could not be assessed from this label. That means we don't know — not that there's nothing to find.
Toddlers & young children (1–5)
LimitThis product contains multiple forms of added sugar (Sugar, Dextrose, Invert Sugar Syrup). High intake of added sugars in young children can contribute to dental caries and unhealthy dietary patterns.
Why the score is capped
Highly processed (NOVA) and high total sugar
Rule F-CAP-07
Watch out for
High added sugar content from multiple sources
Presence of artificial flavoring
Use of a synthetic emulsifier (DATEM)
Lack of specificity for 'Edible Vegetable Oil'
Contains gluten
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
The product contains multiple sources of added sugar (Sugar, Dextrose, Invert Sugar Syrup), contributing to a high overall sugar content, which is a concern for general health and particularly for children.
Wheat Flour contains gluten, making this product unsuitable for individuals with celiac disease or gluten sensitivity.
The presence of 'Edible Vegetable Oil' without further specification reduces transparency regarding the type of fat used, which could include oils high in saturated fat.
Di-acetyl Tartaric Acid Esters of Mono and Di-glycerides of Edible Vegetable Oils (DATEM) is a synthetic emulsifier, contributing to the ultra-processed nature of the product.
Artificial Flavouring Substances - Vanilla are synthetic additives and a hallmark of ultra-processed foods.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim about the finest chocolates is a subjective quality statement that cannot be verified from the provided ingredient list or nutrition facts.
The claim about being the 'world's best' is a subjective quality statement that cannot be verified from the provided ingredient list or nutrition facts.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
16 entries as printed on the label · 13 distinct ingredients (some are declared more than once).
-
1.
Wheat FlourWHEAT FLOUR
-
2.
Chocolate 23%CHOCOLATE (23%)
-
3.
Sugar listed twiceSUGAR
-
4.
Cocoa Solids listed twiceCOCOA SOLIDS
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5.
Cocoa ButterCOCOA BUTTER
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6.
DextroseDEXTROSE
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7.
LecithinEMULSIFIER (LECITIN OF SOYA ORIGIN)
-
8.
Artificial Flavouring Substances - Vanilla listed twiceADDED FLAVOUR (ARTIFICIAL FLAVOURING SUBSTANCES - VANILLA)
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9.
Sugar listed twiceSUGAR
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10.
Edible Vegetable OilEDIBLE VEGETABLE OIL (PALM OIL)
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11.
Invert Sugar SyrupINVERT SUGAR SYRUP
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12.
Raising AgentsAmmonium carbonates (INS 503), Sodium carbonates (INS 500)RAISING AGENTS[ 503 (ii), 500 (ii) ]
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13.
Cocoa Solids listed twiceCOCOA SOLIDS
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14.
Iodised SaltIODISED SALT
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15.
Di-acetyl Tartaric Acid Esters of Mono and Di-glycerides of Edible Vegetable OilsEMULSIFIER [ DI-ACETYL TARTARIC ACID ESTERS OF MONO AND DI-GLYCERIDES OF EDIBLE VEGETABLE OILS ]
-
16.
Artificial Flavouring Substances - Vanilla listed twiceCONTAINS ADDED FLAVOURS (ARTIFICIAL FLAVOURING SUBSTANCES - VANILLA)
Listed twice: an ingredient appears more than once in the same part of the list. This may indicate two separate ingredient blends in the formulation, or a duplication in how the label was recorded.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
A blend of refined vegetable oils, judged as a single concern — a high saturated-fat source — rather than one flag per oil. The individual oils are listed below and in "What the label actually shows".
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 479 kcal |
| Protein | 5.9 g |
| Carbohydrate | 73.4 g |
| Total Sugars | 32.2 g |
| Total Fat | 18 g |
| Saturated Fat | 9.4 g |
| Trans Fat | 0 g |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
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What are the ingredients in Parle Hide and Seek Chocolate Chip Cookies?
The label of Parle Hide and Seek Chocolate Chip Cookies lists 13 ingredients, in label order: Wheat Flour, Chocolate, Cocoa butter, Dextrose, Lecithin, Sugar, Edible Vegetable Oil, Invert Sugar Syrup, Raising Agents, Cocoa Solids, Iodised Salt, Di-acetyl Tartaric Acid Esters of Mono and Di-glycerides of Edible Vegetable Oils, Artificial Flavouring Substances - Vanilla. Flagged by the analysis: Dextrose, Artificial Flavouring Substances - Vanilla.
Is Parle Hide and Seek Chocolate Chip Cookies safe to eat?
Parle Hide and Seek Chocolate Chip Cookies scores 2.8/10 on Decode Label (Concerning). This biscuit is a highly processed snack, primarily notable for its high sugar content from multiple sources. It also includes an artificial vanilla flavor and a synthetic emulsifier, contributing to its ultra-processed profile. Consumers, particularly those managing sugar intake or with gluten sensitivities, should be mindful of these factors.
Why does Parle Hide and Seek Chocolate Chip Cookies score 2.8/10?
What the analysis notes: High added sugar content from multiple sources. Presence of artificial flavoring. Use of a synthetic emulsifier (DATEM).
Who should avoid Parle Hide and Seek Chocolate Chip Cookies?
The points the analysis notes are most relevant to: Celiac disease; Gluten sensitivity; Diabetes; Individuals monitoring sugar intake.
Is Parle Hide and Seek Chocolate Chip Cookies suitable for babies or young children?
Toddlers & young children (1–5): Limit.
Does Parle Hide and Seek Chocolate Chip Cookies contain allergens?
Yes — the ingredient list contains gluten (Wheat Flour). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Parle Hide and Seek Chocolate Chip Cookies contain gluten?
Yes — the ingredient list names Wheat Flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Parle Hide and Seek Chocolate Chip Cookies high in sugar?
Yes — 32.2 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label does not declare added sugar separately, so we cannot say how much of it is added.
Are the claims on the Parle Hide and Seek Chocolate Chip Cookies pack accurate?
Decode Label checked 2 claims against the ingredient list and nutrition panel. "MADE WITH THE WORLD'S Finest Chocolates" — can't be verified from the label. "WORLD'S BEST MOULDED Chocolate Chip Cookies" — can't be verified from the label.
Is Parle Hide and Seek Chocolate Chip Cookies vegetarian?
Parle Hide and Seek Chocolate Chip Cookies is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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