Instant Noodles Smoky BBQ by KEEKDO — product pack

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KEEKDO

Instant Noodles Smoky BBQ

Veg food
1.5 Concerning

Decode Label Safety Score

Nutrition · 40% 0.0/10
Ingredient safety · 30% 7.2/10
Processing · 20% 2.0/10
Marketing · 10% 8.0/10
How we got 1.5 Show
Weighted score 3.4/10
Score limited by a dominant nutrition concern. 1.5
Also flagged
Very high sodium per serving Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Final score 1.5/10 · Concerning

Methodology v3.1 (updated 8 Oct 2026) — what changed

This instant noodle product is primarily composed of refined wheat flour and contains several food additives, including flavour enhancers and an ammonia caramel colour (INS 150d). The presence of ammonia caramel colour is a significant concern as it can generate 4-MEI, which IARC classifies as Group 2B (possibly carcinogenic to humans). While the label does not state the concentration of 4-MEI, this classification warrants caution. The product also contains disodium guanylate and disodium inosinate, which are purine sources and should be noted by individuals managing gout. The use of refined palm oil and refined palmolein oil contributes to the saturated fat content, and these oils may carry processing contaminants like glycidyl esters and 3-MCPD, as highlighted by EFSA. The product's high sodium and added sugar content are also notable nutritional concerns, particularly for young children. Individuals with gluten sensitivity or celiac disease should avoid this product due to the presence of wheat flour and wheat gluten.

Contains IARC-classified caramel colour and flavour enhancers; high in sodium and sugar

This instant noodle product contains an ammonia caramel colour (INS 150d) which is associated with a possible carcinogen (4-MEI) by IARC. It also includes flavour enhancers that are purine sources, relevant for those with gout. The product is high in sodium and added sugar, and contains refined palm oils which are high in saturated fat and may have processing contaminants.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Red Palm Oil and Flavour Enhancers are declared.
Okay for: Healthy adults in moderation

Declared allergens: Soy and Gluten

Soy· Soy Sauce Powder Gluten· Refined wheat flour, Wheat gluten

Relevant if you have any of these allergies or intolerances.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Overall Nutritional Value Major concern · 0.0/10
Excess Sodium & Salt Major concern · 0.5/10
Artificial Colours & Dyes Significant concern · 2.5/10
Preservatives & Additives Significant concern · 2.5/10
Ultra-Processing & Refined Carbs Significant concern · 3.0/10
Flavour Enhancers & MSG Significant concern · 3.0/10
Unhealthy Fats (Trans & Saturated) Moderate concern · 4.5/10

Saturated fat 6.4 g · trans fat 0.2 g per 100 g/ml

Added & Hidden Sugar Minor concern · 6.0/10
Protein & Fibre Content Minor concern · 6.0/10
Artificial Sweeteners No concern identified · 8.0/10

Toddlers & young children (1–5)

Limit

High sodium and added sugar content may not be suitable for regular consumption by young children.

Why the score is capped

Very high sodium per serving

Rule F-CAP-02

Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration

Rule F-CAP-10 · Source: IARC / EFSA classification of the additive

What's good

Fortified with Vitamin B2

Watch out for

High sodium content

High added sugar content

Contains wheat gluten, unsuitable for celiac disease or gluten sensitivity

Contains generic 'Natural & Nature Identical Flavours' and 'Edible Vegetable Oil', limiting transparency on specific compounds and oil types.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Palm Oil

Palm oil is about half saturated fat, which raises LDL cholesterol when eaten regularly in quantity, and the WHO advises keeping saturated fat under 10 percent of energy. Refined palm oil also carries the highest levels of process contaminants among edible oils: glycidyl esters, which the European Food Safety Authority considers genotoxic and carcinogenic with no safe level, and 3-MCPD esters, for which it set a tolerable daily intake of 2 micrograms per kilogram of body weight in 2018. IARC lists glycidol as probably carcinogenic (Group 2A) and 3-MCPD as possibly carcinogenic (Group 2B). The contaminants form during the high-temperature deodorising step of refining, so unrefined palm oil carries less of them. EU maximum levels now apply to these contaminants in oils and in infant formula.

Regulatory & scientific authority Source: EFSA CONTAM Panel opinions on glycidyl esters and 3-MCPD esters in food (2016) and 3-MCPD update (2018); IARC Monographs Volumes 77 and 101; WHO guideline on saturated fat and trans fat intake (2023)

Palm Oil: regulation, sources and other products →

Disodium Ribonucleotides (E635)

E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.

Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation

Disodium Ribonucleotides: regulation, sources and other products →

Hydrolysed Vegetable Protein

Hydrolysed vegetable protein is a savoury flavour base made by breaking vegetable protein into amino acids, which gives a concentrated glutamate taste. When it is made with acid, chloropropanols such as 3-MCPD can form as a by-product, and the EU food safety authority has set a tolerable daily intake for 3-MCPD. The label does not say how it was made, so this is information, not a finding about this product.

Regulatory & scientific authority Source: EFSA Panel on Contaminants, Risks for human health related to the presence of 3- and 2-monochloropropanediol (MCPD) and glycidyl fatty acid esters in food, EFSA Journal 2016;14(5):4426

Hydrolysed Vegetable Protein: regulation, sources and other products →

Added Sugars

Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.

Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)

Added Sugars: regulation, sources and other products →

Flavouring Substances

Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.

Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020

Flavouring Substances: regulation, sources and other products →

Wheat Flour

Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.

Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation

Wheat Flour: regulation, sources and other products →

Decode Label Analysis

Contains Natural Colour (INS 150d), sulphite ammonia caramel, which can generate 4-MEI during manufacture. IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans).

Contains Flavour Enhancers (INS 627 & INS 631), disodium guanylate and disodium inosinate, which are purine sources and should be noted by individuals managing gout.

Contains Red Palm Oil and Refined Palmolein Oil, which are very high in saturated fat and may carry processing contaminants (glycidyl esters, 3-MCPD) according to EFSA.

Contains Hydrolyzed Vegetable Protein, which as an acid-hydrolysed version can carry process contaminants.

Contains Antioxidant (INS 319), TBHQ, a synthetic antioxidant with some regulatory restrictions and health concerns at high doses.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"BOLD" Can't verify

The term 'BOLD' is subjective and cannot be objectively verified from the provided ingredient list or nutrition facts.

?
"UNSTOPPABLE" Can't verify

The term 'UNSTOPPABLE' is a subjective marketing descriptor and cannot be objectively verified from the provided ingredient list or nutrition facts.

?
"FEEL THE KEEKKO KICK" Can't verify

This is a subjective marketing slogan and cannot be objectively verified from the provided ingredient list or nutrition facts.

?
"KICKSTARTER" Can't verify

The term 'KICKSTARTER' is a subjective marketing descriptor and cannot be objectively verified from the provided ingredient list or nutrition facts.

?
"EAT HATKE. LIVE HATKE." Can't verify

This is a subjective marketing slogan and cannot be objectively verified from the provided ingredient list or nutrition facts.

✓
"SMOKY" Checks out

The product name and description explicitly state 'Smoky BBQ', indicating a smoky flavor profile.

PRODUCT NAME: Instant Noodles Smoky BBQ On-pack text: 'SMOKY BBQ'
✓
"BBQ FLAVORS ON KEEKKO" Checks out

The product name and description explicitly state 'Smoky BBQ', indicating BBQ flavors.

PRODUCT NAME: Instant Noodles Smoky BBQ On-pack text: 'SMOKY BBQ'
✓
"Instant Noodles with Seasoning" Checks out

The product is described as 'Instant Noodles' and the ingredient list includes various spices and flavor enhancers, confirming the presence of seasoning.

PRODUCT NAME: Instant Noodles Smoky BBQ Ingredients: Mixed Spices (Garlic, Onion, Chilli, Spice Extract, Pepper), Soy Sauce Powder, Flavours Enhancers (INS 627
✓
"SMOKY BBQ" Checks out

The product name and description explicitly state 'Smoky BBQ', indicating a smoky BBQ flavor.

PRODUCT NAME: Instant Noodles Smoky BBQ On-pack text: 'SMOKY BBQ'
✓
"SMOKY, SPICY, SWEET!" Checks out

The ingredient list includes chilli and pepper for spiciness, sugar for sweetness, and the product is explicitly named 'Smoky BBQ' for smokiness.

PRODUCT NAME: Instant Noodles Smoky BBQ Ingredients: Mixed Spices (Chilli, Pepper), Sugar

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

26 entries as printed on the label · 24 distinct ingredients (some are declared more than once).

  • 1.
    Refined Wheat Flour
    Refined Wheat Flour (Maida)
  • 2.
    Red Palm Oil
  • 3.
    Modified Starch
  • 4.
    Wheat Gluten
  • 5.
    Iodised Salt
  • 6.
    Thickener
    Thickener (INS 412)
  • 7.
    Raising Agents
    Raising Agents (INS 500(ii) & INS 500(iii))
  • 8.
    Acidity Regulator
    Acidity Regulator (INS 330 & INS 339(iii))
  • 9.
    Natural and Nature Identical Flavour
    Natural and Nature Identical Flavour (Green Tea)
  • 10.
    Vitamin B2
    Vitamin B2 (Riboflavin)
  • 11.
    Sugar
  • 12.
    Iodised Salt
  • 13.
    Mixed Spices
    Mixed Spices (Garlic, Onion, Chilli, Spice Extract, Pepper)
  • 14.
    Soy Sauce Powder
  • 15.
    Corn Starch
  • 16.
    Hydrolyzed Vegetable Protein
    Hydrolyzed Vegetable Protein (Soy)
  • 17.
    Flavours Enhancers
    Flavours Enhancers (INS 627 & INS 631)
  • 18.
    Acidity Regulator
    Acidity Regulator (INS 330)
  • 19.
    Anticaking Agent
    Anticaking Agent (INS 551)
  • 20.
    Natural and Nature Identical Flavouring Substance
  • 21.
    Natural Colour synthetic colour
    Sulphite ammonia caramel (INS 150D)
    Natural Colour (INS 150d)
  • 22.
    Edible Vegetable Oil
    Edible Vegetable Oil (Palm Oil)
  • 23.
    Antioxidant
    Antioxidant (INS 319)
  • 24.
    Refined Palmolein Oil
  • 25.
    Spice Extracts trace amount
  • 26.
    Natural and Nature Identical Flavouring Substances

Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

A blend of refined vegetable oils, judged as a single concern — a high saturated-fat source — rather than one flag per oil. The individual oils are listed below and in "What the label actually shows".

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Soy Allergen on the label: Soy Sauce Powder
Allergen
Gluten Allergen on the label: Refined wheat flour, Wheat gluten
Allergen
High in saturated fat Trace trans fat High in sodium
Nutrition (per 100 g) Serving: 60 g
Energy 439.25 kcal
Protein 9.86 g
Carbohydrate 61.14 g
Total Sugars 11.95 g
Added Sugars 6.95 g
Total Fat 17.25 g
Saturated Fat 6.36 g
Trans Fat 0.18 g
Sodium 1,826.15 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.

Compare with other instant noodles products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

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What are the ingredients in Instant Noodles Smoky BBQ?

The label of Instant Noodles Smoky BBQ lists 24 ingredients, in label order: Refined wheat flour, Red Palm Oil, Modified Starch, Wheat gluten, Thickener, Raising Agents, Natural & Nature Identical Flavours, Vitamin B2, Sugar, Iodised Salt, Mixed Spices, Soy Sauce Powder, Corn Starch, Hydrolyzed Vegetable Protein, Flavour Enhancers, Acidity Regulator, Anticaking Agent, Natural & Nature Identical Flavouring Substance, Natural Colour, Edible Vegetable Oil, Antioxidant, Refined Palmolein Oil, Spice Extracts, Natural and nature identical flavouring substances. Flagged by the analysis: Natural Colour, Flavour Enhancers, Natural & Nature Identical Flavouring Substance, Natural and nature identical flavouring substances, Acidity Regulator and 2 more.

Is Instant Noodles Smoky BBQ safe to eat?

Instant Noodles Smoky BBQ scores 1.5/10 on Decode Label (Concerning). This instant noodle product contains an ammonia caramel colour (INS 150d) which is associated with a possible carcinogen (4-MEI) by IARC. It also includes flavour enhancers that are purine sources, relevant for those with gout. The product is high in sodium and added sugar, and contains refined palm oils which are high in saturated fat and may have processing contaminants.

Why does Instant Noodles Smoky BBQ score 1.5/10?

What the analysis notes: High sodium content. High added sugar content. Contains wheat gluten, unsuitable for celiac disease or gluten sensitivity.

Who should avoid Instant Noodles Smoky BBQ?

The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Managing gout (due to purine-source flavour enhancers); Gluten sensitivity or celiac disease; Limiting high sodium intake; Limiting added sugar intake.

Is Instant Noodles Smoky BBQ suitable for babies or young children?

Toddlers & young children (1–5): Limit.

Does Instant Noodles Smoky BBQ contain allergens?

Yes — the ingredient list contains soy (Soy Sauce Powder) and gluten (Refined wheat flour and Wheat gluten). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Instant Noodles Smoky BBQ contain soy?

Yes — the ingredient list names Soy Sauce Powder. People with soy allergy should treat it as containing soy, and check the allergen statement on the pack too.

Does Instant Noodles Smoky BBQ contain gluten?

Yes — the ingredient list names Refined wheat flour and Wheat gluten. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.

How much sugar is in Instant Noodles Smoky BBQ?

12 g of total sugar per 100 g. The label declares 7 g of that as added sugar per 100 g.

Is Instant Noodles Smoky BBQ high in salt?

Yes — 1,826 mg of sodium per 100 g (about 4.57 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.

Are the claims on the Instant Noodles Smoky BBQ pack accurate?

Decode Label checked 10 claims against the ingredient list and nutrition panel. "BOLD" — can't be verified from the label. "UNSTOPPABLE" — can't be verified from the label. "FEEL THE KEEKKO KICK" — can't be verified from the label.

Is Instant Noodles Smoky BBQ vegetarian?

Instant Noodles Smoky BBQ is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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