Decode Label Safe or Not? We Decode, You Decide.
Search Compare Why Decode Label How we score Our Story Our Team FAQ
Log in Submit a Product
Dant Shuddhi Ayurvedic Paste for Teeth & Gums by JEENA SIKHO LIFECARE LIMITED — product pack

Pack image shown to identify the product. Decode Label is independent of JEENA SIKHO LIFECARE LIMITED and is not sponsored or endorsed by it. Trademarks

Compare
JEENA SIKHO LIFECARE LIMITED

Dant Shuddhi Ayurvedic Paste for Teeth & Gums

oral_care
3.9 Concerning

Decode Label Safety Score

Ingredient safety · 55% 6.3/10
Processing · 15% 7.0/10
Marketing · 30% 5.2/10
How we got 3.9 Show
Weighted score 6.0/10
Capped — Contains an ingredient flagged for endocrine-disruption concern ≤ 3.9
Also flagged
Undisclosed generic ingredient (specific compound not named)
Final score 3.9/10 · Concerning

Methodology v3.1 (updated 8 Oct 2026) — what changed

The score is capped for a specific safety reason, set out below. This toothpaste features a comprehensive blend of traditional Ayurvedic botanicals, which are the primary active ingredients. However, the presence of paraben preservatives, specifically Sodium Methylparaben and Propylparaben, raises concerns due to their classification as suspected endocrine disruptors. While Propylparaben is listed in trace amounts, its presence still contributes to the overall safety profile. The inclusion of Sucralose and Sorbitol, while common in oral care, also warrants a caution for potential laxative effects from excessive ingestion of sugar alcohols, and the unsettled long-term effects of artificial sweeteners. This product may be suitable for adults seeking a botanical-rich toothpaste, but those with sensitive skin or concerns about endocrine-disrupting chemicals should consider alternatives.

At a glance

From the declared label — not a lab test

Findings to weigh

Score limiter Contains an ingredient flagged for endocrine-disruption concern See which concerns held the score down. → Ingredient · potential concern Sodium Methylparaben Paraben preservative — suspected endocrine disruptor → Ingredient · potential concern Sodium Propylparaben Paraben preservative — endocrine disruption concern → Ingredient · worth noting Sodium Benzoate Preservative - can form benzene with vitamin C; in the Southampton colour/preservative mixtures →

What’s favorable

Ayurvedic botanicals with paraben preservatives and artificial sweeteners

The score is capped for a specific safety reason, set out below. This toothpaste combines numerous traditional herbal ingredients with synthetic preservatives and sweeteners. It contains Sodium Methylparaben and Propylparaben, which are parabens suspected of being endocrine disruptors. Additionally, it includes Sucralose, an sweetener with unsettled long-term effects, and Sorbitol, a sugar alcohol that can cause laxative effects if ingested in large quantities. This formulation may not be ideal for individuals concerned about synthetic additives or those with sensitive skin.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Sodium Methylparaben and Sodium Propylparaben are declared.
Okay for: Adults seeking botanical toothpaste

Personal check · free

Is this right for you or your family?

Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.

  • Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
  • Diet. Vegetarian, vegan, Jain, no egg, no dairy.
  • Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
  • Everyone you buy for. Save a profile for Papa or the kids and switch in one tap.
Create a free account Sign in About two minutes. Health details are stored encrypted.
Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Contains an ingredient flagged for endocrine-disruption concern Sodium Methylparaben Sodium Propylparaben Sodium Benzoate Sorbitol +1 more

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Endocrine-Active Ingredients Significant concern · 3.5/10
Label Transparency Moderate concern · 4.0/10
Preservative Safety Moderate concern · 5.0/10
Fluoride & Age Suitability No concern identified · 8.0/10
Harsh Additives (SLS, Alcohol) No concern identified · 8.0/10
Flavour Disclosure No concern identified · 8.0/10
Carcinogen & Contaminant Risk No concern identified · 8.0/10

Toddlers & young children (1–5)

Limit
Young children (under 6)

Contains artificial sweeteners (Sucralose) and sugar alcohols (Sorbitol) which, if swallowed in larger amounts, could lead to digestive upset or laxative effects.

Why the score is capped

Contains an ingredient flagged for endocrine-disruption concern

Rule PC-CAP-07

Undisclosed generic ingredient (specific compound not named)

Rule PC-CAP-08

What's good

Rich blend of traditional Ayurvedic botanical extracts

Contains natural minerals like Sendha Namak and Fitkari

Watch out for

Presence of paraben preservatives (Sodium Methylparaben, Sodium Propylparaben) with endocrine disruption concerns

Contains artificial sweetener (Sucralose) with unsettled long-term effects

Sugar alcohol (Sorbitol) can cause laxative effects if ingested in large quantities

Sodium Benzoate can potentially form benzene in the presence of Vitamin C

Excipients — general term for inactive ingredients, specified as Sorbitol and Sucralose.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Methylparaben (E218)

Methylparaben mimics oestrogen and can bind to oestrogen receptors, potentially disrupting hormonal function. While current exposure levels from cosmetics are considered low, cumulative exposure from multiple products is a concern. Pregnant women and young children are considered higher-risk groups. Denmark has banned parabens in products for children under 3.

Regulatory & scientific authority Source: European Commission SCCS Opinion 2021

Methylparaben: regulation, sources and other products →

Propylparaben

Propylparaben has stronger oestrogenic activity than methylparaben. The EU has restricted its use to 0.14% in cosmetics due to endocrine disruption concerns. It has been detected in breast tissue and is a focus of ongoing research into hormone-sensitive cancers.

Regulatory & scientific authority Source: EU Regulation 1223/2009; Darbre et al. 2004

Propylparaben: regulation, sources and other products →

Sodium Benzoate (E211)

Benzoates are permitted preservatives with an established acceptable daily intake. Two documented concerns: in acidic drinks that also contain ascorbic acid (vitamin C) they can slowly form small amounts of benzene, especially with heat and light (US FDA beverage survey, 2006); and sodium benzoate was one of the additives in the Southampton study mixtures associated with hyperactivity in children. It can also trigger reactions in some people with asthma or urticaria.

Regulatory & scientific authority Source: EFSA re-evaluation of benzoic acid and benzoates (2016); US FDA benzene-in-beverages survey (2006); McCann et al., Lancet 2007

Sodium Benzoate: regulation, sources and other products →

Sucralose (E955)

Sucralose is an approved intense sweetener with an established acceptable daily intake. The WHO (2023) advises against relying on non-sugar sweeteners for weight control, and research into long-term gut and metabolic effects is ongoing. Heating it at very high temperatures is not recommended.

Regulatory & scientific authority Source: WHO guideline on non-sugar sweeteners (2023); EFSA/JECFA acceptable daily intake

Sucralose: regulation, sources and other products →

Sugar Alcohols (Polyols)

Polyols are bulk sweeteners and humectants (also used in toothpaste). They are only partly absorbed, so large amounts can cause gas, bloating and a laxative effect, and EU rules require foods containing them to say "excessive consumption may produce laxative effects". Xylitol is toxic to dogs.

Regulatory & scientific authority Source: EU Regulation 1169/2011 Annex III (polyol labelling statement); EU Regulation 1333/2008

Sugar Alcohols (Polyols): regulation, sources and other products →

Decode Label Analysis

Contains Sodium Methylparaben, a paraben preservative suspected of being an endocrine disruptor.

Contains Sodium Propylparaben, a paraben preservative with endocrine disruption concerns, even if in trace amounts.

Contains Sucralose, an intense artificial sweetener whose long-term effects of regular use are not settled.

Contains Sorbitol, a sugar alcohol. Excessive ingestion of sugar alcohols can cause bloating and a laxative effect.

Combined Effects interactions

Sodium Benzoate Vitamin C

Sodium Benzoate can form benzene, a known carcinogen, in the presence of Vitamin C (ascorbic acid). While Vitamin C is not listed, this interaction is a general caution for products containing Sodium Benzoate.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"Helps prevent plaque, bad breath, and sensitivity" Can't verify

The label makes a functional claim about preventing plaque, bad breath, and sensitivity, which cannot be verified from the ingredient list alone.

?
"No Harsh Chemicals" Can't verify

The claim 'No Harsh Chemicals' is subjective and cannot be objectively verified from the ingredient list, as 'harsh' is not a defined term in this context.

✓
"No Artificial Colours" Checks out

The full ingredient list declares no a synthetic colour, which is exactly what this claim says. The label supports it.

✓
"Dant Shuddhi Ayurvedic Paste for Teeth & Gums" Checks out

The product name indicates it is an Ayurvedic paste for teeth and gums, and the ingredient list contains numerous traditional Ayurvedic herbs.

Babool (Acacia arabica) Bk. Pdr. Mulethi (Glycyrrhiza glabra) St. Pdr. Vajradanti (Barleria prionitis) W.P. Pdr. Tumbaru (Zanthoxylum alatum) Sd. Pdr.
✓
"Ayurvedic Paste for Teeth & Gums" Checks out

The product is explicitly labeled as an Ayurvedic paste for teeth and gums, and its ingredient list is composed primarily of traditional Ayurvedic herbs.

Babool (Acacia arabica) Bk. Pdr. Mulethi (Glycyrrhiza glabra) St. Pdr. Vajradanti (Barleria prionitis) W.P. Pdr. Tumbaru (Zanthoxylum alatum) Sd. Pdr.
✓
"No Artificial Flavours" Checks out

The ingredient list does not mention any artificial flavors.

No artificial flavors listed in ingredients.
✓
"Gluten Free" Checks out

The ingredient list does not contain any gluten-containing ingredients.

No gluten-containing ingredients listed.
✓
"SLS Free" Checks out

The ingredient list does not contain Sodium Lauryl Sulfate (SLS).

No SLS listed in ingredients.
✓
"Fluoride Free" Checks out

The ingredient list does not contain fluoride.

No fluoride listed in ingredients.

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Babool 300mg
    Babool (Acacia arabica) Bk. Pdr.
  • 2.
    Mulethi 200mg
    Mulethi (Glycyrrhiza glabra) St. Pdr.
  • 3.
    Vajradanti 200mg
    Vajradanti (Barleria prionitis) W.P. Pdr.
  • 4.
    Tumbaru 200mg
    Tumbaru (Zanthoxylum alatum) Sd. Pdr.
  • 5.
    Lavang 150mg
    Lavang (Syzygium aromaticum) Bud Pdr.
  • 6.
    Sendha namak 150mg
    Sendha namak (Sodii chloridum) Stone Pdr.
  • 7.
    Fitkari 150mg
    Fitkari (Potassium aluminium sulfate) Stone Pdr.
  • 8.
    Majuphal 100mg
    Majuphal (Quercus infectoria) Gall Pdr.
  • 9.
    Kali mirch 100mg
    Kali mirch (Piper nigrum) Frt. Pdr.
  • 10.
    Pudina 100mg
    Pudina (Mentha spicata) Aerial part Pdr.
  • 11.
    Haldi 50mg
    Haldi (Curcuma longa) Rz. Pdr.
  • 12.
    Pilu 50mg
    Pilu (Salvadora persica) Rt. Bk. Pdr.
  • 13.
    Neem 50mg
    Neem (Azadirachta indica) Lf. Pdr.
  • 14.
    Choti pipali 50mg
    Choti pipali (Piper longum) Frt. Pdr.
  • 15.
    Vaividang 50mg
    Vaividang (Embelia ribes) Frt. Pdr.
  • 16.
    Kapoor 50mg
    Kapoor (Cinnamomum camphora) Exud.
  • 17.
    Excipients
    Excipients : Q.S. (Artificial Sweetner Sorbitol & Sucralose)
  • Sorbitol within Excipients
  • Sucralose within Excipients
  • 18.
    Preservative
    Preservative : Sod. Methylparaben (IP), Sod. Propylparaben (IP), Sod. Benzoate (IP).
  • Sodium Methylparaben within Preservative
    Sod. Methylparaben (IP)
  • Sodium Propylparaben within Preservative
    Sod. Propylparaben (IP)
  • Sodium Benzoate within Preservative
    Sod. Benzoate (IP).

In label order — normally largest quantity first. Select a row for the full write-up and sources.

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

Learn More

Google Wikipedia EWG Skin Deep Open Food Facts

Compare with other toothpaste products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →
Toothpaste Peppermint

Toothpaste Peppermint

9.5

Viva Doria
Dentowin Toothpaste With Omega 3,6,7 & 9

Dentowin Toothpaste With Omega 3,6,7 & 9

9.2

wellwita
Junior Earthy Natural Toothpaste Splashin' Mango!

Junior Earthy Natural Toothpaste Splashin' Mango!

9.1

Bentodent
Pronamel Fresh Breath

Pronamel Fresh Breath

7.5

Sensodyne
PRONAMEL Daily Protection

PRONAMEL Daily Protection

7.3

Sensodyne

Also on this shelf

More Toothpaste products we've analysed, in name order.

What are the ingredients in Dant Shuddhi Ayurvedic Paste for Teeth & Gums?

The label of Dant Shuddhi Ayurvedic Paste for Teeth & Gums lists 23 ingredients, in label order: Babool, Mulethi, Vajradanti, Tumbaru, Lavang, Sendha Namak, Fitkari, Majuphal, Kali Mirch, Pudina, Haldi, Pilu, Neem, Choti pipali, Vaividang, Kapoor, Excipients, Sorbitol, Sucralose, Preservative, Sodium Methylparaben, Sodium Propylparaben, Sodium Benzoate. Flagged by the analysis: Sodium Methylparaben, Sodium Propylparaben, Sucralose, Excipients, Sorbitol.

Is Dant Shuddhi Ayurvedic Paste for Teeth & Gums safe to use?

Dant Shuddhi Ayurvedic Paste for Teeth & Gums scores 3.9/10 on Decode Label (Concerning). The score is capped for a specific safety reason, set out below. This toothpaste combines numerous traditional herbal ingredients with synthetic preservatives and sweeteners. It contains Sodium Methylparaben and Propylparaben, which are parabens suspected of being endocrine disruptors. Additionally, it includes Sucralose, an sweetener with unsettled long-term effects, and Sorbitol, a sugar alcohol that can cause laxative effects if ingested in large quantities. This formulation may not be ideal for individuals concerned about synthetic additives or those with sensitive skin.

Why does Dant Shuddhi Ayurvedic Paste for Teeth & Gums score 3.9/10?

Flagged in the score: Presence of paraben preservatives (Sodium Methylparaben, Sodium Propylparaben) with endocrine disruption concerns. Contains artificial sweetener (Sucralose) with unsettled long-term effects. Sugar alcohol (Sorbitol) can cause laxative effects if ingested in large quantities.

Who should avoid Dant Shuddhi Ayurvedic Paste for Teeth & Gums?

The points the analysis notes are most relevant to: Avoiding paraben preservatives; Concerns about endocrine-disrupting chemicals; Sensitive to artificial sweeteners; Sensitive to sugar alcohols.

Is Dant Shuddhi Ayurvedic Paste for Teeth & Gums suitable for babies or young children?

Toddlers & young children (1–5): Limit.

Are the claims on the Dant Shuddhi Ayurvedic Paste for Teeth & Gums pack accurate?

Decode Label checked 9 claims against the ingredient list and nutrition panel. "Helps prevent plaque, bad breath, and sensitivity" — can't be verified from the label. "No Harsh Chemicals" — can't be verified from the label.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

Reader reviews

How the product performed for people who used it — taste, value, everyday experience. Separate from the Decode Label score above, which rates what is on the label.

Sign in to leave a review.

Sign in →

No reviews yet — be the first to share your experience.

Help us keep this accurate

Two quick questions about our analysis — not about the product.

Was this analysis helpful?

Tells us whether the breakdown above actually answered your question.

Yes No

0 of 0 readers found this analysis helpful

Does your pack match this page?

Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.

It matches Something is different

About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

Report Error

If you believe this score is inaccurate, provide details below. Our team reviews every report and will update the rating if warranted.

Report submitted

Our team will review your report and update the rating if the evidence warrants it. Thank you for helping keep our data accurate.

Share this product

Dant Shuddhi Ayurvedic Paste for Teeth & Gums

Link copied — paste it in your Instagram bio or Story!