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CRAX Masala Punch Potato Chips
Decode Label Safety Score
How we got 2.2 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This snack product is primarily a fried potato chip, contributing to a high saturated fat content from refined palmolein oil. A significant concern is the presence of Sulphite Ammonia Caramel (INS 150d), an ammonia-process caramel colour that can generate 4-MEI, which IARC classifies as Group 2B, possibly carcinogenic to humans. While the concentration in this product is not stated, this additive is a key factor for those monitoring their intake of such substances. The product also contains Disodium 5'-ribonucleotides (INS 635), a flavour enhancer that is a purine source, relevant for individuals managing gout. The use of 'Natural Flavor' and 'Nature Identical Flavoring Substances' indicates a lack of full transparency regarding the specific flavouring compounds used. Overall, it is an energy-dense snack with several additives that warrant caution for specific groups.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Potato
- Onion powder
- Chilli
- Mango powder
- Coriander
- +7 more →
High saturated fat; contains IARC-classified caramel colour and flavour enhancers
This snack is high in saturated fat due to the use of refined palmolein oil. It contains Sulphite Ammonia Caramel (INS 150d), an additive that can form 4-MEI, which is classified by IARC as possibly carcinogenic to humans. Additionally, it includes flavour enhancers that may be a concern for individuals with gout. The specific flavouring compounds are not fully disclosed.
Consider this product carefully if you are
- Avoiding certain additives or colours — Refined Palmolein Oil and Disodium 5'-ribonucleotides (INS 635) are declared.
Declared allergens: Milk and Sulphites
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 16 g · trans fat 0.1 g per 100 g/ml
Infants under 1
AvoidContains added salt and high sodium content, which is not suitable for infants due to their developing kidneys.
Toddlers & young children (1–5)
LimitHigh sodium and added sugar content may not be ideal for regular consumption by young children.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Very high saturated fat
Rule F-CAP-08
Energy-dense fried snack — 547 kcal and 35 g fat per 100 g, on added palmolein
Rule F-CAP-14
Flavor not disclosed — the label does not say which substance this is
Rule F-CAP-13
What's good
Contains a variety of natural spices and vegetable powders for flavouring
Citric Acid and Tartaric Acid are benign acidity regulators
Watch out for
High saturated fat content from refined palmolein oil
Presence of Sulphite Ammonia Caramel (INS 150d), an IARC Group 2B classified substance precursor
Flavour enhancers (Disodium 5'-ribonucleotides) may be a concern for individuals with gout
Undisclosed 'Natural Flavor' and 'Nature Identical Flavoring Substances' reduce transparency
Contains milk, a common allergen
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Disodium Ribonucleotides (E635)
E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.
Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation
Disodium Ribonucleotides: regulation, sources and other products →Caramel Colour (Class III & IV) (E150c)
Classes III and IV of caramel colour (INS 150c/150d) are made with ammonia, a process that can generate 4-methylimidazole (4-MEI) as a by-product. IARC classifies 4-MEI as Group 2B, possibly carcinogenic to humans, and California lists it under Proposition 65 with a warning threshold — though EFSA's own re-evaluation did not reach the same level of concern as IARC's classification. This label does not state the product's 4-MEI concentration, so exposure from this specific product cannot be determined from the ingredient list alone. It is the colour that makes colas and dark sauces brown. Classes I and II are made without ammonia and do not carry this concern.
Regulatory & scientific authority Source: IARC Monograph Vol. 101 (4-MEI); California Proposition 65; EFSA re-evaluation of caramel colours (2011)
Caramel Colour (Class III & IV): regulation, sources and other products →Decode Label Analysis
Contains Sulphite Ammonia Caramel (INS 150d), an ammonia-process caramel colour that can generate 4-MEI, which IARC classifies as Group 2B (possibly carcinogenic to humans). The concentration in this product is not stated.
Contains Disodium 5'-ribonucleotides (INS 635), a flavour enhancer that is a purine source. Individuals managing gout should be cautious with intake.
Refined Palmolein Oil is high in saturated fat, which is a cardiovascular concern with regular high intake. This product is an energy-dense fried snack with 35g fat per 100g.
The product contains 'Natural Flavor' and 'Nature Identical Flavoring Substances' without specific disclosure of the compounds, which limits transparency.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The ingredients list several spices and flavorings consistent with a 'Masala Punch' flavor, including onion powder, chilli, mango powder, coriander, ginger, turmeric, cumin, and natural/nature identical flavors.
The first ingredient listed is Potato, confirming the product is made from potatoes.
The nutrition information states 0 mg of Cholesterol per 100g.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 547 kcal |
| Protein | 8.2 g |
| Carbohydrate | 49.8 g |
| Total Sugars | 3.3 g |
| Added Sugars | 1.5 g |
| Total Fat | 35 g |
| Saturated Fat | 16 g |
| Trans Fat | 0.1 g |
| Sodium | 780 mg |
| Cholesterol | 0 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other chips snacks products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Chips, Wafers & Namkeen products we've analysed, in name order.
What are the ingredients in CRAX Masala Punch Potato Chips?
The label of CRAX Masala Punch Potato Chips lists 23 ingredients, in label order: Potato, Refined Palmolein Oil, Onion powder, Chilli, Mango powder, Coriander, Ginger, Turmeric, Cumin, Iodised Salt, Maltodextrin, Dextrose, Rock Salt, Sugar, Citric Acid (INS 330), Tartaric Acid (INS 334), Disodium 5'-ribonucleotides (INS 635), Tomato Powder, Silicon Dioxide (INS 551), Sulphite Ammonia Caramel (INS 150d), Natural Flavor, Nature Identical Flavoring Substances, Milk. Flagged by the analysis: Refined Palmolein Oil, Sulphite Ammonia Caramel (INS 150d), Disodium 5'-ribonucleotides (INS 635).
Is CRAX Masala Punch Potato Chips safe to eat?
CRAX Masala Punch Potato Chips scores 2.2/10 on Decode Label (Concerning). This snack is high in saturated fat due to the use of refined palmolein oil. It contains Sulphite Ammonia Caramel (INS 150d), an additive that can form 4-MEI, which is classified by IARC as possibly carcinogenic to humans. Additionally, it includes flavour enhancers that may be a concern for individuals with gout. The specific flavouring compounds are not fully disclosed.
Why does CRAX Masala Punch Potato Chips score 2.2/10?
Flagged in the score: High saturated fat content from refined palmolein oil. Also noted: Presence of Sulphite Ammonia Caramel (INS 150d), an IARC Group 2B classified substance precursor. Flavour enhancers (Disodium 5'-ribonucleotides) may be a concern for individuals with gout.
Who should avoid CRAX Masala Punch Potato Chips?
The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Managing gout (due to purine-source flavour enhancers); Monitoring saturated fat intake; Sensitive to undisclosed flavouring substances; Milk allergy / lactose intolerance.
Is CRAX Masala Punch Potato Chips suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does CRAX Masala Punch Potato Chips contain allergens?
Yes — the ingredient list contains milk (Milk) and sulphites (Sulphite Ammonia Caramel (INS 150d)). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does CRAX Masala Punch Potato Chips contain milk?
Yes — the ingredient list names Milk. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does CRAX Masala Punch Potato Chips contain sulphites?
Yes — the ingredient list names Sulphite Ammonia Caramel (INS 150d). People with sulphite sensitivity (asthma) should treat it as containing sulphites, and check the allergen statement on the pack too.
How much sugar is in CRAX Masala Punch Potato Chips?
3.3 g of total sugar per 100 g. The label declares 1.5 g of that as added sugar per 100 g.
Is CRAX Masala Punch Potato Chips high in salt?
Yes — 780 mg of sodium per 100 g (about 1.95 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the CRAX Masala Punch Potato Chips pack accurate?
Yes — all 3 claims on the pack checked out against the ingredient list and nutrition panel.
Is CRAX Masala Punch Potato Chips vegetarian?
CRAX Masala Punch Potato Chips is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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