Oral Care

30 oral care products analysed ingredient by ingredient, each scored 0–10 against ingredient safety data, declared allergens and the claims printed on the pack. No brand can pay to change a score.

Oral Care on Decode Label

How many oral care products has Decode Label analysed?

30 published oral care products from 13 brands, each scored 0–10 from its own label. The brands with the most products analysed are Colgate (8), Dabur (7), Perfora (4).

Which ingredients are most often flagged in oral care products?

Across the 30 oral care products analysed: Sodium Lauryl Sulfate (in 13); Titanium Dioxide (in 5); Camphor (in 4); Fragrance (in 4); Triclosan (in 1). Each has a register page naming the authority behind the concern.

How are oral care products scored?

By the same rules engine used for every product, from what the label declares: the ingredients and their safety data, declared allergens and sensitisers, and whether the pack claims hold up. The same label always gives the same score, and no brand can pay to change it.

Which oral care products have been compared side by side?

Decode Label has stored comparisons such as Dabur Babool Ayurvedic Toothpaste vs Dabur Herb'l Clove Cavity Protection Toothpaste and Dabur Babool Ayurvedic Toothpaste vs Dabur Herb'l Neem Germ Protection Toothpaste.

Sodium Lauryl Sulfate · 13 Titanium Dioxide · 5 Camphor · 4 Fragrance · 4 Triclosan · 1

Counted from the oral care products Decode Label has analysed. Coverage grows as products are added, so these figures describe our catalogue, not the whole Indian market.