Lemon by Tang — product pack

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Tang

Brand owned by Mondelez International (United States) · about the brand

Lemon

Veg Vegan Jain beverage
1.8 Concerning

Decode Label Safety Score

Nutrition · 40% 0.3/10
Ingredient safety · 30% 9.4/10
Processing · 20% 2.0/10
Marketing · 10% 6.4/10
How we got 1.8 Show
Weighted score 4.0/10
Score limited by a dominant nutrition concern. 1.8
Also flagged
Contains Titanium Dioxide (E171) — which EFSA concluded can no longer be considered safe as a food additive, because genotoxicity could not be ruled out. (Safe on skin: this concern is specific to swallowing it.) Highly processed (NOVA) and high in sugar Colour not disclosed — the label does not say which substance this is
Final score 1.8/10 · Concerning

Methodology v3.1 (updated 8 Oct 2026) — what changed

This beverage is primarily a source of added sugar, which the WHO recommends limiting. A significant concern is the presence of Titanium Dioxide (E171), which the EU has banned as a food additive due to genotoxicity concerns when ingested. The product also contains an undisclosed 'Colour', which reduces transparency. While fortified with vitamins, these do not offset the primary concerns of high sugar and the presence of a controversial food additive.

High added sugar; contains Titanium Dioxide (E171) and undisclosed colour

This beverage contains a high amount of added sugar, which should be consumed in moderation as per WHO guidelines. It also includes Titanium Dioxide (E171), an additive that the EU has banned in food due to potential genotoxicity concerns when swallowed. The specific 'Colour' used is not disclosed, which impacts transparency. While it provides some vitamins, these do not outweigh the concerns regarding sugar content and the presence of a controversial additive.

Consider this product carefully if you are

  • Looking for a lower-sugar option — Added sugar is 96 g per 100 g.
  • Avoiding certain additives or colours — Titanium Dioxide is declared.
Okay for: Healthy adults in moderation
Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Nutrition profile Titanium Dioxide Sugar

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Hydration & Nutritional Value Major concern · 0.3/10
Artificial Colours & Dyes Significant concern · 2.5/10
Preservatives & Additives Significant concern · 2.5/10
Added & Hidden Sugar Significant concern · 3.0/10
Empty Calories & Caloric Load Minor concern · 6.0/10
Artificial Sweeteners No concern identified · 8.0/10
Caffeine & Stimulant Load No concern identified · 8.0/10
Acidity & Dental Erosion No concern identified · 8.0/10
Artificial Flavours No concern identified · 8.0/10

Infants under 1

Avoid

Contains added sugar, which is not recommended for infants under 1 year of age.

Toddlers & young children (1–5)

Limit

Contains high added sugar, which can contribute to dental caries and unhealthy dietary patterns in young children. Limit consumption.

Why the score is capped

Contains Titanium Dioxide (E171) — which EFSA concluded can no longer be considered safe as a food additive, because genotoxicity could not be ruled out. (Safe on skin: this concern is specific to swallowing it.)

Rule F-CAP-10 · Source: IARC / EFSA classification of the additive

Highly processed (NOVA) and high in sugar

Rule F-CAP-07

Colour not disclosed — the label does not say which substance this is

Rule F-CAP-13

What's good

Fortified with essential vitamins (C, D) and minerals (Zinc)

Uses natural colours like Curcumin and Beta Carotenes

Watch out for

High added sugar content, which should be consumed in moderation

Presence of Titanium Dioxide (E171), a food additive banned in the EU due to genotoxicity concerns

Undisclosed 'Colour' ingredient reduces transparency

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Titanium Dioxide (E171)

EFSA concluded in 2021 that titanium dioxide can no longer be considered safe as a food additive, citing genotoxicity concerns, and the EU banned its use in food from August 2022. It is still used in some cosmetics where skin absorption is the concern. Indian regulations are under review.

Regulatory & scientific authority Source: EFSA 2021; EU Regulation 2022/63

Titanium Dioxide: regulation, sources and other products →

Added Sugars

Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.

Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)

Added Sugars: regulation, sources and other products →

Decode Label Analysis

Contains Titanium Dioxide (E171), which has been banned as a food additive in the EU since 2022 due to genotoxicity concerns when ingested. This concern is specific to oral consumption and does not apply to its topical use.

The product contains a high amount of added sugar. The World Health Organization (WHO) recommends limiting free sugars to less than 10% of total energy intake, ideally below 5%.

The specific 'Colour' ingredient is not disclosed, which raises transparency concerns and prevents a full safety assessment of this additive.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"Great Taste." Can't verify

Taste is a subjective attribute and cannot be verified from the provided label information.

?
"More Fortified." Can't verify

The claim 'More Fortified' is a comparative statement, and the label does not provide a baseline or comparison point to verify this claim.

✓
"High in Vitamin C, D & Zinc" Checks out

The nutrition information shows Vitamin C at 30 mg, Vitamin D at 5 mcg, and Zinc at 4.2 mg per serving, which are significant amounts.

Vitamin C 30 mg Vitamin D 5 mcg Zinc 4.2 mg

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Sugar
  • 2.
    Citric Acid
    Acid (Citric Acid)
  • 3.
    Tricalcium Phosphate
    Anticaking Agent (Tricalcium Phosphate)
  • 4.
    Natural Lemon Flavour
  • 5.
    Vitamins
    Vitamins (Vitamin C, Vitamin D)
  • Vitamin C within Vitamins
  • Vitamin D within Vitamins
  • 6.
    Xanthan Gum
    Thickeners (Xanthan Gum, Sodium Carboxymethyl Cellulose)
  • Sodium Carboxymethyl Cellulose within Xanthan Gum
  • 7.
    Colours
    Colours (Curcumin, Beta Carotenes, Titanium Dioxide, Copper Chlorophyll)
  • Curcumin within Colours synthetic colour
  • Beta Carotenes within Colours synthetic colour
  • Titanium Dioxide within Colours synthetic colour
  • Copper Chlorophyll within Colours synthetic colour
  • 8.
    Zinc Oxide

In label order — normally largest quantity first. Select a row for the full write-up and sources.

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

High in sugar High in added sugar
Nutrition (per serving) Serving: 25 g/200 ml
Energy 98 kcal
Protein 0 g
Carbohydrate 24 g
Total Sugars 24 g
Added Sugars 24 g
Total Fat 0 g
Saturated Fat 0 g
Trans Fat 0 g
Dietary Fibre 0.01 g
Sodium 1.13 mg
Cholesterol 0 mg
Vitamin C 30 mg
Vitamin D 5 mcg
Zinc 4.2 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.

Compare with other fruit juice products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Lemon?

The label of Lemon lists 15 ingredients, in label order: Sugar, Citric Acid, Tricalcium Phosphate, Natural Lemon Flavour, Vitamins, Vitamin C, Vitamin D, Xanthan Gum, Sodium Carboxymethyl Cellulose, Colour, Curcumin, Beta Carotenes, Titanium Dioxide, Copper Chlorophyll, ZINC OXIDE. Flagged by the analysis: Titanium Dioxide, Natural Lemon Flavour.

Is Lemon safe to eat?

Lemon scores 1.8/10 on Decode Label (Concerning). This beverage contains a high amount of added sugar, which should be consumed in moderation as per WHO guidelines. It also includes Titanium Dioxide (E171), an additive that the EU has banned in food due to potential genotoxicity concerns when swallowed. The specific 'Colour' used is not disclosed, which impacts transparency. While it provides some vitamins, these do not outweigh the concerns regarding sugar content and the presence of a controversial additive.

Why does Lemon score 1.8/10?

Flagged in the score: Presence of Titanium Dioxide (E171), a food additive banned in the EU due to genotoxicity concerns. Also noted: High added sugar content, which should be consumed in moderation. Undisclosed 'Colour' ingredient reduces transparency.

Who should avoid Lemon?

The points the analysis notes are most relevant to: Avoiding Titanium Dioxide (E171); Limiting added sugar intake; Sensitive to food additives; Seeking full ingredient transparency.

Is Lemon suitable for babies or young children?

Infants under 1: Avoid. Toddlers & young children (1–5): Limit.

Is Lemon high in sugar?

Yes — 96 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 96 g of that as added sugar per 100 g.

Are the claims on the Lemon pack accurate?

Decode Label checked 3 claims against the ingredient list and nutrition panel. "Great Taste." — can't be verified from the label. "More Fortified." — can't be verified from the label.

Is Lemon vegetarian?

Lemon is marked vegetarian, and contains no animal-derived ingredients.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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