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Active Gum Care Daily Fluoride
Decode Label Safety Score
How we got 5.0 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste contains Sodium Lauryl Sulfate, a known irritant, and an undisclosed 'Fragrance' blend, which can be problematic for individuals with sensitive skin or fragrance allergies. While it includes beneficial fluoride for dental health, its presence in trace amounts means its efficacy may be limited. The formulation also uses artificial sweeteners like saccharin and steviol glycosides. Individuals with sensitive oral mucosa or fragrance sensitivities should consider alternatives.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Sodium Bicarbonate
- Glycerin
Contains irritant surfactant and undisclosed fragrance blend
This toothpaste includes Sodium Lauryl Sulfate, a surfactant known to cause irritation to skin and mucous membranes, which may be a concern for those with sensitive gums or oral tissues. It also contains an undisclosed 'Fragrance' blend, which can trigger allergic reactions in individuals sensitive to common fragrance allergens. While fluoride is present for dental protection, it is in a trace amount.
Consider this product carefully if you are
- Avoiding certain additives or colours — Sodium Lauryl Sulfate is declared.
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Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.
- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
- Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
- Everyone you buy for. Save a profile for Papa or the kids and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Other audiences
LimitContains fluoride — use only a pea-sized amount and supervise brushing to limit swallowing.
Why the score is capped
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
Undisclosed fragrance (allergens not named)
Rule PC-CAP-06
What's good
Contains Sodium Bicarbonate for mild abrasion and pH balancing
Includes Glycerin for moisture retention and texture
Contains Sodium Fluoride for cavity protection
Watch out for
Sodium Lauryl Sulfate (SLS) is a primary surfactant with known irritation potential for oral mucosa
Undisclosed 'Fragrance' blend may contain common allergens
Cocamidopropyl Betaine is a recognized contact allergen
Sodium Fluoride is present in trace amounts, potentially limiting its efficacy
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Sodium Lauryl Sulfate
SLS is an aggressive surfactant that strips skin of its natural oils, disrupts the skin barrier, and can cause contact dermatitis, canker sores, and eye irritation. People with eczema, psoriasis, or sensitive skin should avoid SLS-containing products. It is particularly harsh in oral care products where it contacts mucous membranes.
Regulatory & scientific authority Source: SCCS; American Academy of Dermatology; Herlofson & Barkvoll 1996
Sodium Lauryl Sulfate: regulation, sources and other products →Saccharin (E954)
Saccharin is an approved intense sweetener and is used in small amounts to flavour toothpaste. An earlier rodent-bladder finding was judged not relevant to humans and IARC moved it to Group 3 (not classifiable) in 1999. The WHO (2023) nevertheless advises against relying on non-sugar sweeteners for weight control. In toothpaste the amount swallowed is very small.
Regulatory & scientific authority Source: IARC Monographs Vol. 73 (1999); WHO guideline on non-sugar sweeteners (2023); EFSA/JECFA acceptable daily intake
Saccharin: regulation, sources and other products →Fragrance
"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.
Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA
Fragrance: regulation, sources and other products →Cocamidopropyl Betaine
Cocamidopropyl betaine is the usual "gentle" co-surfactant in shampoos, face washes and baby washes. It was named Allergen of the Year by the American Contact Dermatitis Society in 2004; the reactions are attributed mainly to impurities (amidoamine, DMAPA) and are uncommon, but it is a common cause of surfactant allergy in people with eczema.
Peer-reviewed research Source: American Contact Dermatitis Society - Allergen of the Year 2004; contact-dermatitis literature
Cocamidopropyl Betaine: regulation, sources and other products →Fluoride
Fluoride in toothpaste prevents tooth decay; the EU caps it at 0.15% fluorine. Swallowing a lot of toothpaste while the permanent teeth are forming (under about 6 years) can cause dental fluorosis, so children should use a smear or pea-sized amount, be supervised, and spit. For adults it is a benefit, which is why this is information, not a deduction.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex III (max 0.15% fluorine); SCCS opinions on fluoride
Fluoride: regulation, sources and other products →Decode Label Analysis
Contains Sodium Lauryl Sulfate, a strong irritant for skin and mucous membranes, which may cause discomfort or irritation in sensitive individuals.
The product contains an undisclosed 'Fragrance' blend, which is a common source of allergens and can trigger sensitivities in some users.
Cocamidopropyl Betaine is present, which is a known contact allergen, primarily due to impurities from its manufacturing process.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The term "Advanced" is a subjective descriptor and cannot be objectively verified from the provided ingredient list or other label information.
The claim of being "scientifically proven to improve gum health from week 1" requires external scientific studies or clinical trial data for verification, which is not available on the product label.
This nutrient figure isn’t in our database for this product yet, so we can’t check the claim against the panel — it isn’t being called false, we just don’t have the numbers on file.
Sodium Fluoride is listed in the ingredients, confirming the presence of fluoride.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Sodium Bicarbonate
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2.
WaterAqua
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3.
Glycerin
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4.
Sodium Lauryl SulfateSodium Lauryl Sulphate
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5.
Fragrance undisclosed fragranceAroma
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6.
Xanthan Gum
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7.
Cocamidopropyl Betaine
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8.
Sodium Saccharin
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9.
Sodium Fluoride
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10.
Steviol Glycosides
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11.
CI 77491 synthetic colour
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other toothpaste products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Active Gum Care Daily Fluoride?
The label of Active Gum Care Daily Fluoride lists 11 ingredients, in label order: Sodium Bicarbonate, Water, Glycerin, Sodium Lauryl Sulfate, Fragrance, Xanthan Gum, Cocamidopropyl Betaine, Sodium Saccharin, Sodium Fluoride, Steviol Glycosides, CI 77491. Flagged by the analysis: Sodium Lauryl Sulfate, Fragrance, Cocamidopropyl Betaine, Sodium Saccharin, Sodium Fluoride and 1 more.
Is Active Gum Care Daily Fluoride safe to use?
Active Gum Care Daily Fluoride scores 5.0/10 on Decode Label (Moderate). This toothpaste includes Sodium Lauryl Sulfate, a surfactant known to cause irritation to skin and mucous membranes, which may be a concern for those with sensitive gums or oral tissues. It also contains an undisclosed 'Fragrance' blend, which can trigger allergic reactions in individuals sensitive to common fragrance allergens. While fluoride is present for dental protection, it is in a trace amount.
Why does Active Gum Care Daily Fluoride score 5.0/10?
Flagged in the score: Sodium Lauryl Sulfate (SLS) is a primary surfactant with known irritation potential for oral mucosa. Undisclosed 'Fragrance' blend may contain common allergens. Cocamidopropyl Betaine is a recognized contact allergen.
Who should avoid Active Gum Care Daily Fluoride?
The points the analysis notes are most relevant to: Sensitive oral mucosa or gums; Fragrance allergies or sensitivities; Avoiding Sodium Lauryl Sulfate.
Does Active Gum Care Daily Fluoride contain fragrance?
Yes — the ingredient list includes Fragrance. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named. This matters mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the Active Gum Care Daily Fluoride pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "ADVANCED" — can't be verified from the label. "SCIENTIFICALLY PROVEN TO IMPROVE GUM HEALTH FROM WEEK 1*" — can't be verified from the label. "ADVANCED MINERAL SALT TECHNOLOGY" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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