Pack image shown to identify the product. Decode Label is independent of LIVON and is not sponsored or endorsed by it. Trademarks
Keratin Damage Repair Protein Smooth Shampoo
Decode Label Safety Score
How we got 3.4 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is capped for a specific safety reason, set out below. This shampoo contains several ingredients that warrant caution, particularly the preservative blend of Methylchloroisothiazolinone and Methylisothiazolinone (MCI/MI), which are potent contact sensitizers and restricted in leave-on cosmetics by EU regulations. While permitted in rinse-off products at controlled concentrations, they remain a significant concern for individuals with sensitive skin or a history of contact allergies. The presence of Sodium Laureth Sulfate, a common surfactant, also carries a risk of skin irritation and may contain trace amounts of 1,4-dioxane (a manufacturing by-product that IARC classifies as possibly carcinogenic, Group 2B). The product also includes 'Fragrance' without full disclosure of its components, which is a common source of allergens, alongside individually declared fragrance allergens like Hexyl Cinnamal, Limonene, and Linalool. These factors collectively lower its safety profile, making it less suitable for those with sensitive skin or known allergies to these compounds. The product's formulation is primarily driven by its surfactant system, with protein extracts and declared fragrance allergens present in trace amounts, indicating they are not primary functional ingredients.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Glycerine
- Guar Hydroxypropyltrimonium Chloride
Contains potent sensitizing preservatives and undisclosed fragrance
The score is capped for a specific safety reason, set out below. This shampoo contains Methylchloroisothiazolinone and Methylisothiazolinone (MCI/MI), preservatives known for causing skin sensitization and contact allergies, especially for those with sensitive skin. It also includes an undisclosed 'Fragrance' blend, a common source of allergens, alongside other declared fragrance allergens. The primary cleansing agent, Sodium Laureth Sulfate, can also be irritating and may contain a trace impurity of 1,4-dioxane (a manufacturing by-product that IARC classifies as possibly carcinogenic, Group 2B).
Consider this product carefully if you are
- Avoiding certain additives or colours — Methylchloroisothiazolinone is declared.
Personal check · free
Is this right for you or your family?
Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.
- Ingredients you avoid. Sulphates, parabens, silicones, fragrance, drying alcohol, PEGs and more.
- Sensitivities. Sensitive skin, hormonal considerations, pregnancy.
- Skin and hair goals. Acne, dryness, ageing, hair fall, dandruff: what the label declares for each.
- Everyone you buy for. Save a profile for each person and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for haircare. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Triggered by CI 19140 — a synthetic colour on our aromatic-amine watch list (impurity risk). A colour-quality caution, not a finding that this product contains a carcinogen.
Why the score is capped
Contains an isothiazolinone contact sensitizer — MCI/MI (EU SCCS)
Rule PC-CAP-15
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
What's good
Contains Glycerine for hydration
Includes conditioning agents like Guar Hydroxypropyltrimonium Chloride
Watch out for
Potent sensitizing preservatives (Methylchloroisothiazolinone, Methylisothiazolinone)
Undisclosed fragrance blend
Potential for skin irritation from Sodium Laureth Sulfate and TEA-Dodecylbenzenesulfonate
Presence of declared fragrance allergens (Hexyl Cinnamal, Limonene, Linalool)
Cocamidopropyl Betaine, a recognized contact allergen
Ethoxylated ingredients (Sodium Laureth Sulfate, Trideceth-12, PEG-45M) may carry 1,4-dioxane impurities
CI 19140 — permitted cosmetic colourant - the EU limits where on the body each may be used.
CI 15985 — permitted cosmetic colourant - the EU limits where on the body each may be used.
Disodium EDTA — disodium EDTA is a chelating agent that keeps a product stable and clear. It has been flagged in some studies for potential endocrine-disrupting properties; regulatory consensus is not yet established, so it is noted as a low-level concern rather than a confirmed hazard.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Methylisothiazolinone
MI and its chlorinated partner MCI are preservatives and recognised contact sensitisers. After MI replaced parabens in many products, European dermatology clinics recorded a sharp rise in contact allergy to it. Contact allergy, once acquired, is usually long-lasting, so people already sensitised to MI are advised to avoid it. EU rules ban MI from leave-on cosmetics (since 2017) and limit it to 15 ppm in rinse-off products. Whether a particular product causes a reaction depends on the person, the concentration and the contact time, which the label alone cannot show.
Regulatory & scientific authority Source: EU Regulation 2017/1224; SCCS Opinion SCCS/1521/13; British Journal of Dermatology (MI epidemic)
Methylisothiazolinone: regulation, sources and other products →Sodium Laureth Sulfate
SLES is a cleansing agent that is milder than SLS but can still irritate very sensitive or compromised skin. Separately, because it is made by ethoxylation, it may carry a residue of 1,4-dioxane, which IARC classifies as possibly carcinogenic to humans (Group 2B). The ingredient list cannot show whether any is present or how much. The EU SCCS considers 1,4-dioxane at or below 10 ppm in a finished cosmetic to be safe, and manufacturers reduce it by vacuum stripping.
Regulatory & scientific authority Source: FDA; EU SCCS
Sodium Laureth Sulfate: regulation, sources and other products →Fragrance Allergens (EU-listed)
These are individual fragrance components that are known contact allergens. EU rules require them to be named on the label when present above 0.001% (leave-on) or 0.01% (rinse-off), because "parfum" alone would hide them. Limonene and linalool are especially common and become more allergenic as they oxidise on exposure to air. This is a risk for people who are sensitised, not a general-population hazard.
Regulatory & scientific authority Source: EU Regulation 2023/1545 (extended fragrance-allergen labelling); SCCS opinions on fragrance allergens
Fragrance Allergens (EU-listed): regulation, sources and other products →Fragrance
"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.
Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA
Fragrance: regulation, sources and other products →Cocamidopropyl Betaine
Cocamidopropyl betaine is the usual "gentle" co-surfactant in shampoos, face washes and baby washes. It was named Allergen of the Year by the American Contact Dermatitis Society in 2004; the reactions are attributed mainly to impurities (amidoamine, DMAPA) and are uncommon, but it is a common cause of surfactant allergy in people with eczema.
Peer-reviewed research Source: American Contact Dermatitis Society - Allergen of the Year 2004; contact-dermatitis literature
Cocamidopropyl Betaine: regulation, sources and other products →Synthetic Cosmetic Colourants (CI)
These Colour Index (CI) numbers are colourants on the EU list of permitted cosmetic colours, each with conditions on where it may be used (for example, some are allowed only in products that do not stay in contact with mucous membranes). A listed colour in a product used as directed is not a finding of harm; the colour serves only to colour the product, and this is information for anyone who prefers to avoid synthetic dyes.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex IV (permitted colourants); SCCS opinions on colourants
Synthetic Cosmetic Colourants (CI): regulation, sources and other products →Polyethylene Glycols (PEGs)
PEG ingredients are made by ethoxylation, which can leave traces of ethylene oxide (IARC Group 1) and 1,4-dioxane (IARC Group 2B) unless removed. Good manufacturing removes them, so the ingredient itself is not a hazard, but the label cannot tell you whether it was done well. PEGs should not be applied to broken skin.
Regulatory & scientific authority Source: IARC Monographs Vol. 100F (ethylene oxide) and Vol. 71 (1,4-dioxane); Cosmetic Ingredient Review
Polyethylene Glycols (PEGs): regulation, sources and other products →Decode Label Analysis
Contains Methylchloroisothiazolinone and Methylisothiazolinone (MCI/MI), potent contact sensitizers and common allergens. These preservatives are restricted in rinse-off cosmetics and prohibited in leave-on products by EU regulations.
Contains 'Fragrance' without specific disclosure of its components, which is a common source of allergens and a transparency concern.
Contains Sodium Laureth Sulfate, a surfactant that can irritate sensitive skin and may carry a 1,4-dioxane impurity (IARC Group 2B, possibly carcinogenic to humans). The EU SCCS considers 1,4-dioxane at or below 10 ppm in a finished cosmetic safe.
Contains Cocamidopropyl Betaine, a mild surfactant but a recognized contact allergen, often due to manufacturing impurities.
Contains declared fragrance allergens (Hexyl Cinnamal, Limonene, Linalool) which can cause sensitization in individuals with fragrance allergies or sensitive skin.
Claim check
1 claim not supported by label dataFront-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This is a performance claim that cannot be verified from the provided ingredient list or nutrition information.
The ingredient list does not explicitly mention 'Keratin' or a recognizable INCI equivalent, so its presence cannot be confirmed.
The claim 'Damage Repair' is a benefit claim that cannot be verified from the provided ingredient list alone.
The ingredient list includes Hydrolyzed Wheat Protein, Hydrolyzed Corn Protein, and Hydrolyzed Soy Protein, which are proteins.
The ingredient list does not contain any parabens (e.g., Methylparaben, Propylparaben).
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
-
1.
Water
-
2.
Sodium Laureth Sulfate
-
3.
Dimethiconol
-
4.
TEA-Dodecylbenzenesulfonate
-
5.
Cocamidopropyl Betaine
-
6.
Glycerine
-
7.
Sodium Chloride
-
8.
Fragrance undisclosed fragrancePerfume
-
9.
Carbomer
-
10.
Sodium Hydroxide
-
11.
Guar Hydroxypropyltrimonium Chloride
-
12.
Amodimethicone
-
13.
Cetyltrimethylammonium Chloride
-
14.
Trideceth-12
-
15.
Glycol Distearate
-
16.
Citric Acid
-
17.
Mica
-
18.
Titanium Dioxide
-
19.
Tin Oxide
-
20.
Disodium EDTA
-
21.
PEG-45M
-
22.
Methylchloroisothiazolinone
-
23.
Methylisothiazolinone
-
24.
Hydrolyzed Wheat ProteinHydrolyzed Wheat Protein*
-
25.
Hydrolyzed Corn ProteinHydrolyzed Corn Protein*
-
26.
Hydrolyzed Soy ProteinHydrolyzed Soy Protein*
-
27.
CI 19140 synthetic colour
-
28.
CI 15985 synthetic colour
-
29.
Hexyl Cinnamal
-
30.
Limonene
-
31.
Linalool
In label order — normally largest quantity first. Select a row for the full write-up and sources.
Fragrance allergens are substances EU cosmetics rules require to be named on the label (such as Limonene and Linalool). Fragrant botanicals such as essential oils are grouped with them because they can naturally contain such substances, but they are not on that list. They matter mainly for people with fragrance allergies or already-sensitive skin — not a general-population safety issue. Each named allergen takes a small deduction from the ingredient score, and a high count can cap it; fragrant botanicals take none. Naming them on the label is a transparency positive.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other shampoo products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Shampoo products we've analysed, in name order.
-
L'OREAL Hyaluron Moisture 72H Moisture Filling Shampoo
See the analysis
-
L'Oreal Hyaluron Pure 72H Purifying Shampoo
See the analysis
-
Dove Intense Repair Bio-Protein Care Shampoo
See the analysis
-
Tresemmé Keratin Smooth+ Professional Shampoo
See the analysis
-
Patanjali Kesh Kanti Alovera Hair Cleanser
See the analysis
-
Patanjali Kesh Kanti Anti Dandruff Hair Cleanser
See the analysis
What are the ingredients in Keratin Damage Repair Protein Smooth Shampoo?
The label of Keratin Damage Repair Protein Smooth Shampoo lists 31 ingredients, in label order: Water, Sodium Laureth Sulfate, Dimethiconol, TEA-Dodecylbenzenesulfonate, Cocamidopropyl Betaine, Glycerine, Sodium Chloride, Fragrance, Carbomer, Sodium Hydroxide, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Cetyltrimethylammonium Chloride, Trideceth-12, Glycol Distearate, Citric Acid, Mica, Titanium Dioxide, Tin Oxide, Disodium EDTA, PEG-45M, Methylchloroisothiazolinone, Methylisothiazolinone, Hydrolyzed wheat protein, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, CI 19140, CI 15985, Hexyl Cinnamal, Limonene, Linalool. Flagged by the analysis: Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Laureth Sulfate, Fragrance, Cocamidopropyl Betaine and 5 more.
Is Keratin Damage Repair Protein Smooth Shampoo safe to use?
Keratin Damage Repair Protein Smooth Shampoo scores 3.4/10 on Decode Label (Concerning). The score is capped for a specific safety reason, set out below. This shampoo contains Methylchloroisothiazolinone and Methylisothiazolinone (MCI/MI), preservatives known for causing skin sensitization and contact allergies, especially for those with sensitive skin. It also includes an undisclosed 'Fragrance' blend, a common source of allergens, alongside other declared fragrance allergens. The primary cleansing agent, Sodium Laureth Sulfate, can also be irritating and may contain a trace impurity of 1,4-dioxane (a manufacturing by-product that IARC classifies as possibly carcinogenic, Group 2B).
Why does Keratin Damage Repair Protein Smooth Shampoo score 3.4/10?
Flagged in the score: Potent sensitizing preservatives (Methylchloroisothiazolinone, Methylisothiazolinone). Undisclosed fragrance blend. Potential for skin irritation from Sodium Laureth Sulfate and TEA-Dodecylbenzenesulfonate.
Who should avoid Keratin Damage Repair Protein Smooth Shampoo?
The points the analysis notes are most relevant to: Sensitive skin or contact allergies; Allergy to isothiazolinone preservatives; Fragrance allergy; Avoiding ethoxylated ingredients.
Does Keratin Damage Repair Protein Smooth Shampoo contain allergens?
Yes — the label lists 3 fragrance allergens: Hexyl Cinnamal, Limonene and Linalool. These matter mainly if you have sensitive skin or a known fragrance allergy.
Does Keratin Damage Repair Protein Smooth Shampoo contain fragrance?
Yes — the ingredient list includes Fragrance. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named; the label does separately list 3 fragrance allergens (Hexyl Cinnamal, Limonene and Linalool). This matters mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the Keratin Damage Repair Protein Smooth Shampoo pack accurate?
Decode Label checked 5 claims against the ingredient list and nutrition panel. "Up to 5X Stronger* Hair" — misleading. "KERATIN" — can't be verified from the label. "DAMAGE REPAIR" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
Reader reviews
How the product performed for people who used it — taste, value, everyday experience. Separate from the Decode Label score above, which rates what is on the label.
Sign in to leave a review.
Sign in →No reviews yet — be the first to share your experience.
Help us keep this accurate
Two quick questions about our analysis — not about the product.
Was this analysis helpful?
Tells us whether the breakdown above actually answered your question.
0 of 0 readers found this analysis helpful
Does your pack match this page?
Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
Report Error
If you believe this score is inaccurate, provide details below. Our team reviews every report and will update the rating if warranted.
Report submitted
Our team will review your report and update the rating if the evidence warrants it. Thank you for helping keep our data accurate.
Share this product
Keratin Damage Repair Protein Smooth Shampoo
Link copied — paste it in your Instagram bio or Story!