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Brand owned by L'Oréal (France) · about the brand
Hyaluron Pure 72H Purifying Shampoo
Decode Label Safety Score
How we got 5.0 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This shampoo contains Sodium Laureth Sulfate, a surfactant known for its potential to irritate sensitive skin and scalp, and Cocamidopropyl Betaine, a recognized contact allergen for some individuals. The presence of 'Fragrance' without specific disclosure of its components is a transparency concern, as it can hide numerous potential allergens. While Sodium Hyaluronate is listed, its position near the end of the ingredient list suggests a minimal concentration, so it is not a primary driver of the product's benefits. This formulation is generally suitable for those without known sensitivities to common surfactants or fragrance ingredients, but individuals with sensitive skin or fragrance allergies should exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Hydroxypropyl Guar Hydroxypropyltrimonium Chloride
Contains common irritant surfactants and undisclosed fragrance
This shampoo uses Sodium Laureth Sulfate, a surfactant that can irritate sensitive skin, and Cocamidopropyl Betaine, which is a known contact allergen for some. The product also includes 'Fragrance' without detailing its components, which is a common source of allergens for sensitive individuals. While it contains Sodium Hyaluronate, it's in a very small amount and unlikely to provide significant benefits.
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- Ingredients you avoid. Sulphates, parabens, silicones, fragrance, drying alcohol, PEGs and more.
- Sensitivities. Sensitive skin, hormonal considerations, pregnancy.
- Skin and hair goals. Acne, dryness, ageing, hair fall, dandruff: what the label declares for each.
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Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for haircare. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Why the score is capped
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
What's good
Contains a conditioning agent (Hydroxypropyl Guar Hydroxypropyltrimonium Chloride) to improve hair manageability.
Watch out for
Potential for skin/scalp irritation from Sodium Laureth Sulfate, especially for sensitive individuals.
Risk of allergic reactions or sensitization due to undisclosed 'Fragrance' and declared Limonene.
Cocamidopropyl Betaine can be a contact allergen for some users.
Salicylic Acid is present, which requires caution for children under 3 and during pregnancy, though exposure is brief in a rinse-off product.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Sodium Benzoate (E211)
Benzoates are permitted preservatives with an established acceptable daily intake. Two documented concerns: in acidic drinks that also contain ascorbic acid (vitamin C) they can slowly form small amounts of benzene, especially with heat and light (US FDA beverage survey, 2006); and sodium benzoate was one of the additives in the Southampton study mixtures associated with hyperactivity in children. It can also trigger reactions in some people with asthma or urticaria.
Regulatory & scientific authority Source: EFSA re-evaluation of benzoic acid and benzoates (2016); US FDA benzene-in-beverages survey (2006); McCann et al., Lancet 2007
Sodium Benzoate: regulation, sources and other products →Sodium Laureth Sulfate
SLES is a cleansing agent that is milder than SLS but can still irritate very sensitive or compromised skin. Separately, because it is made by ethoxylation, it may carry a residue of 1,4-dioxane, which IARC classifies as possibly carcinogenic to humans (Group 2B). The ingredient list cannot show whether any is present or how much. The EU SCCS considers 1,4-dioxane at or below 10 ppm in a finished cosmetic to be safe, and manufacturers reduce it by vacuum stripping.
Regulatory & scientific authority Source: FDA; EU SCCS
Sodium Laureth Sulfate: regulation, sources and other products →Fragrance Allergens (EU-listed)
These are individual fragrance components that are known contact allergens. EU rules require them to be named on the label when present above 0.001% (leave-on) or 0.01% (rinse-off), because "parfum" alone would hide them. Limonene and linalool are especially common and become more allergenic as they oxidise on exposure to air. This is a risk for people who are sensitised, not a general-population hazard.
Regulatory & scientific authority Source: EU Regulation 2023/1545 (extended fragrance-allergen labelling); SCCS opinions on fragrance allergens
Fragrance Allergens (EU-listed): regulation, sources and other products →Salicylic Acid
Salicylic acid is a keratolytic acne and dandruff active. EU rules cap it (3% in leave-on products) and bar it from leave-on products for children under three years except shampoos, because it is absorbed through the skin and is chemically related to aspirin. Dermatologists commonly advise limiting high-strength use in pregnancy.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex III (conditions of use); SCCS opinion on salicylic acid
Salicylic Acid: regulation, sources and other products →Fragrance
"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.
Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA
Fragrance: regulation, sources and other products →Cocamidopropyl Betaine
Cocamidopropyl betaine is the usual "gentle" co-surfactant in shampoos, face washes and baby washes. It was named Allergen of the Year by the American Contact Dermatitis Society in 2004; the reactions are attributed mainly to impurities (amidoamine, DMAPA) and are uncommon, but it is a common cause of surfactant allergy in people with eczema.
Peer-reviewed research Source: American Contact Dermatitis Society - Allergen of the Year 2004; contact-dermatitis literature
Cocamidopropyl Betaine: regulation, sources and other products →Decode Label Analysis
Contains Sodium Laureth Sulfate, a surfactant that can irritate sensitive skin and may contain trace amounts of 1,4-dioxane, an IARC Group 2B possible carcinogen. The EU SCCS considers ≤10 ppm of 1,4-dioxane safe in finished cosmetic products.
Contains 'Fragrance' and the declared allergen Limonene. Undisclosed fragrance blends are common sources of contact allergens for sensitive individuals.
Cocamidopropyl Betaine, while a mild surfactant, is a recognized contact allergen for some individuals, often due to impurities from its manufacturing process.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim of '72H Purifying' is a performance claim that cannot be verified from the ingredient list alone.
The claim of 'removes oil & impurities' is a performance claim that cannot be verified from the ingredient list alone.
The claim of 'hydrates lengths' is a performance claim that cannot be verified from the ingredient list alone.
This claim describes the target hair type for the product, which cannot be verified from the ingredient list.
Sodium Hyaluronate, a form of hyaluronic acid, is listed in the ingredients.
Salicylic Acid and Sodium Hyaluronate (a form of hyaluronic acid) are both listed in the ingredients.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
WaterAQUA / WATER
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2.
Sodium Laureth SulfateSODIUM LAURETH SULFATE
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3.
Cocamidopropyl BetaineCOCAMIDOPROPYL BETAINE
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4.
Fragrance undisclosed fragrancePARFUM / FRAGRANCE
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5.
Cocamide MEACOCAMIDE MEA
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6.
Sodium ChlorideSODIUM CHLORIDE
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7.
Sodium BenzoateSODIUM BENZOATE
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8.
Sodium HydroxideSODIUM HYDROXIDE
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9.
Hydroxypropyl Guar Hydroxypropyltrimonium ChlorideHYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE
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10.
Sodium HyaluronateSODIUM HYALURONATE
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11.
Salicylic AcidSALICYLIC ACID
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12.
LimoneneLIMONENE
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13.
Citric AcidCITRIC ACID
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14.
Hexylene GlycolHEXYLENE GLYCOL
In label order — normally largest quantity first. Select a row for the full write-up and sources.
Fragrance allergens are substances EU cosmetics rules require to be named on the label (such as Limonene and Linalool). Fragrant botanicals such as essential oils are grouped with them because they can naturally contain such substances, but they are not on that list. They matter mainly for people with fragrance allergies or already-sensitive skin — not a general-population safety issue. Each named allergen takes a small deduction from the ingredient score, and a high count can cap it; fragrant botanicals take none. Naming them on the label is a transparency positive.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other shampoo products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Hyaluron Pure 72H Purifying Shampoo?
The label of Hyaluron Pure 72H Purifying Shampoo lists 14 ingredients, in label order: Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Fragrance, Cocamide MEA, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Hyaluronate, Salicylic Acid, Limonene, Citric Acid, Hexylene Glycol. Flagged by the analysis: Sodium Laureth Sulfate, Fragrance, Cocamidopropyl Betaine, Salicylic Acid.
Is Hyaluron Pure 72H Purifying Shampoo safe to use?
Hyaluron Pure 72H Purifying Shampoo scores 5.0/10 on Decode Label (Moderate). This shampoo uses Sodium Laureth Sulfate, a surfactant that can irritate sensitive skin, and Cocamidopropyl Betaine, which is a known contact allergen for some. The product also includes 'Fragrance' without detailing its components, which is a common source of allergens for sensitive individuals. While it contains Sodium Hyaluronate, it's in a very small amount and unlikely to provide significant benefits.
Why does Hyaluron Pure 72H Purifying Shampoo score 5.0/10?
Flagged in the score: Potential for skin/scalp irritation from Sodium Laureth Sulfate, especially for sensitive individuals. Risk of allergic reactions or sensitization due to undisclosed 'Fragrance' and declared Limonene. Cocamidopropyl Betaine can be a contact allergen for some users.
Who should avoid Hyaluron Pure 72H Purifying Shampoo?
The points the analysis notes are most relevant to: Sensitive skin or scalp; Fragrance allergy or contact dermatitis; Allergy to Cocamidopropyl Betaine; Avoiding ethoxylated ingredients.
Does Hyaluron Pure 72H Purifying Shampoo contain allergens?
Yes — the label lists 1 fragrance allergen: Limonene. These matter mainly if you have sensitive skin or a known fragrance allergy.
Does Hyaluron Pure 72H Purifying Shampoo contain fragrance?
Yes — the ingredient list includes Fragrance. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named; the label does separately list 1 fragrance allergen (Limonene). This matters mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the Hyaluron Pure 72H Purifying Shampoo pack accurate?
Decode Label checked 6 claims against the ingredient list and nutrition panel. "72H PURIFYING SHAMPOO" — can't be verified from the label. "Removes oil & impurities" — can't be verified from the label. "Hydrates lengths" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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