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Brand owned by L'Oréal (France) · about the brand
Hyaluron Moisture 72H Moisture Filling Shampoo
Decode Label Safety Score
How we got 5.0 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This shampoo provides effective cleansing with a mild surfactant system, but its formulation includes several ingredients that warrant caution for specific user groups. The presence of Sodium Laureth Sulfate, while common, can be an irritant for sensitive skin and may carry trace 1,4-dioxane (a manufacturing by-product that IARC classifies as possibly carcinogenic, Group 2B), though levels are typically controlled. The inclusion of 'Fragrance' without specific allergen disclosure is a notable transparency concern for individuals with fragrance allergies. Additionally, preservatives like Sodium Benzoate and Phenoxyethanol, while generally safe at regulated levels, have specific cautions for certain populations. The product is generally suitable for most adults without known sensitivities, but those with sensitive skin or fragrance allergies should exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Guar Hydroxypropyltrimonium Chloride
- Cocos Nucifera Oil
- Sodium Hyaluronate
Shampoo with mild cleansing, but undisclosed fragrance and potential irritants
This shampoo uses a mild cleansing system but contains 'Fragrance' without specific allergen disclosure, which can be problematic for those with fragrance sensitivities. It also includes Sodium Laureth Sulfate, a common surfactant that can irritate sensitive skin and may contain trace impurities. Preservatives like Sodium Benzoate and Phenoxyethanol are present, with specific cautions for certain user groups.
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Is this right for you or your family?
Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.
- Ingredients you avoid. Sulphates, parabens, silicones, fragrance, drying alcohol, PEGs and more.
- Sensitivities. Sensitive skin, hormonal considerations, pregnancy.
- Skin and hair goals. Acne, dryness, ageing, hair fall, dandruff: what the label declares for each.
- Everyone you buy for. Save a profile for each person and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for haircare. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Why the score is capped
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
What's good
Contains conditioning agents like Guar Hydroxypropyltrimonium Chloride and Cocos Nucifera Oil for hair benefits.
Includes Sodium Hyaluronate and Glycerin, which are humectants for moisture retention (though listed in trace amounts).
Watch out for
The presence of Dimethicone and Amodimethicone (though trace) can lead to silicone build-up on hair over time, potentially weighing it down.
Ethoxylated ingredients (Sodium Laureth Sulfate, Steareth-6, PEG-100 Stearate, Trideceth-10, Trideceth-3) may contain trace amounts of 1,4-dioxane, a manufacturing impurity classified as a possible human carcinogen by IARC (Group 2B).
Salicylic Acid is present in trace amounts; while generally safe in rinse-off products, it has cautions for children under 3 and during pregnancy if used in higher, leave-on concentrations.
CI 60730 — a synthetic colour (Colour Index dye) added purely for appearance — it gives the product no benefit for skin or health. Permitted at regulated levels, but synthetic dyes of this class are a recognised contact-irritant and sensitiser risk for some people, so they are noted as a moderate, subgroup-level concern rather than a general-population hazard.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Sodium Benzoate (E211)
Benzoates are permitted preservatives with an established acceptable daily intake. Two documented concerns: in acidic drinks that also contain ascorbic acid (vitamin C) they can slowly form small amounts of benzene, especially with heat and light (US FDA beverage survey, 2006); and sodium benzoate was one of the additives in the Southampton study mixtures associated with hyperactivity in children. It can also trigger reactions in some people with asthma or urticaria.
Regulatory & scientific authority Source: EFSA re-evaluation of benzoic acid and benzoates (2016); US FDA benzene-in-beverages survey (2006); McCann et al., Lancet 2007
Sodium Benzoate: regulation, sources and other products →Sodium Laureth Sulfate
SLES is a cleansing agent that is milder than SLS but can still irritate very sensitive or compromised skin. Separately, because it is made by ethoxylation, it may carry a residue of 1,4-dioxane, which IARC classifies as possibly carcinogenic to humans (Group 2B). The ingredient list cannot show whether any is present or how much. The EU SCCS considers 1,4-dioxane at or below 10 ppm in a finished cosmetic to be safe, and manufacturers reduce it by vacuum stripping.
Regulatory & scientific authority Source: FDA; EU SCCS
Sodium Laureth Sulfate: regulation, sources and other products →Fragrance Allergens (EU-listed)
These are individual fragrance components that are known contact allergens. EU rules require them to be named on the label when present above 0.001% (leave-on) or 0.01% (rinse-off), because "parfum" alone would hide them. Limonene and linalool are especially common and become more allergenic as they oxidise on exposure to air. This is a risk for people who are sensitised, not a general-population hazard.
Regulatory & scientific authority Source: EU Regulation 2023/1545 (extended fragrance-allergen labelling); SCCS opinions on fragrance allergens
Fragrance Allergens (EU-listed): regulation, sources and other products →Phenoxyethanol
Phenoxyethanol is the most widely used paraben-free preservative. The EU limits it to 1% in cosmetics (SCCS has confirmed this is safe for adults), and the French regulator ANSM advised in 2012 against leave-on products containing it for the nappy area of children under three and recommended a lower concentration for them. It can irritate sensitive skin.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex V (max 1.0%); SCCS opinion SCCS/1575/16; ANSM recommendation (2012)
Phenoxyethanol: regulation, sources and other products →Salicylic Acid
Salicylic acid is a keratolytic acne and dandruff active. EU rules cap it (3% in leave-on products) and bar it from leave-on products for children under three years except shampoos, because it is absorbed through the skin and is chemically related to aspirin. Dermatologists commonly advise limiting high-strength use in pregnancy.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex III (conditions of use); SCCS opinion on salicylic acid
Salicylic Acid: regulation, sources and other products →Fragrance
"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.
Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA
Fragrance: regulation, sources and other products →Cocamidopropyl Betaine
Cocamidopropyl betaine is the usual "gentle" co-surfactant in shampoos, face washes and baby washes. It was named Allergen of the Year by the American Contact Dermatitis Society in 2004; the reactions are attributed mainly to impurities (amidoamine, DMAPA) and are uncommon, but it is a common cause of surfactant allergy in people with eczema.
Peer-reviewed research Source: American Contact Dermatitis Society - Allergen of the Year 2004; contact-dermatitis literature
Cocamidopropyl Betaine: regulation, sources and other products →Polyethylene Glycols (PEGs)
PEG ingredients are made by ethoxylation, which can leave traces of ethylene oxide (IARC Group 1) and 1,4-dioxane (IARC Group 2B) unless removed. Good manufacturing removes them, so the ingredient itself is not a hazard, but the label cannot tell you whether it was done well. PEGs should not be applied to broken skin.
Regulatory & scientific authority Source: IARC Monographs Vol. 100F (ethylene oxide) and Vol. 71 (1,4-dioxane); Cosmetic Ingredient Review
Polyethylene Glycols (PEGs): regulation, sources and other products →Decode Label Analysis
Contains 'Fragrance' without specific disclosure of individual fragrance allergens, which is a concern for individuals with fragrance allergies or sensitive skin. EU regulations require specific declaration of known allergens.
Contains Sodium Laureth Sulfate, a surfactant that can be irritating to sensitive skin. It may also carry a trace impurity of 1,4-dioxane, classified by IARC as Group 2B (possibly carcinogenic to humans), though levels in finished cosmetics are typically controlled to be safe (EU SCCS target ≤10 ppm).
Contains Phenoxyethanol, a common preservative. French regulators advise caution for use in products intended for children under 3 years old.
Contains Cocamidopropyl Betaine, a mild surfactant that is a recognised contact allergen, primarily due to manufacturing impurities.
Combined Effects interactions
Cocamidopropyl Betaine is often used to mitigate the irritation potential of harsher anionic surfactants like Sodium Laureth Sulfate, improving mildness and foam quality.
Sodium Benzoate can form benzene, a known carcinogen, in the presence of ascorbic acid (Vitamin C). While Citric Acid is not Vitamin C, the combination of benzoate preservatives with other acids can sometimes be a concern, though less direct than with ascorbic acid.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim of '72H Moisture Filling' is a performance claim that cannot be verified from the ingredient list alone.
The claim of 'replumps hair with long-lasting hydration' is a performance claim that cannot be verified from the ingredient list alone.
This is a product descriptor indicating suitability for a hair type, which cannot be verified from the ingredient list.
Sodium Hyaluronate is listed in the ingredients.
Sodium Hyaluronate is listed in the ingredients, which is a salt form of Hyaluronic Acid.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
WaterAQUA/WATER
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2.
Sodium Laureth SulfateSODIUM LAURETH SULFATE
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3.
DimethiconeDIMETHICONE
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4.
Glycol DistearateGLYCOL DISTEARATE
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5.
Sodium ChlorideSODIUM CHLORIDE
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6.
Cocamidopropyl BetaineCOCAMIDOPROPYL BETAINE
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7.
CI 60730 synthetic colourCI 60730 / EXT. VIOLET 2
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8.
Guar Hydroxypropyltrimonium ChlorideGUAR HYDROXYPROPYLTRIMONIUM CHLORIDE
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9.
Coco-BetaineCOCO-BETAINE
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10.
Cocos Nucifera OilCOCOS NUCIFERA OIL / COCONUT OIL
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11.
Sodium BenzoateSODIUM BENZOATE
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12.
Sodium HydroxideSODIUM HYDROXIDE
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13.
Sodium HyaluronateSODIUM HYALURONATE
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14.
Steareth-6STEARETH-6
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15.
PhenoxyethanolPHENOXYETHANOL
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16.
Acetic AcidACETIC ACID
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17.
PEG-100 StearatePEG-100 STEARATE
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18.
Trideceth-10TRIDECETH-10
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19.
Trideceth-3TRIDECETH-3
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20.
Salicylic AcidSALICYLIC ACID
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21.
LimoneneLIMONENE
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22.
Fumaric AcidFUMARIC ACID
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23.
AmodimethiconeAMODIMETHICONE
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24.
CarbomerCARBOMER
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25.
Citric AcidCITRIC ACID
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26.
Hexylene GlycolHEXYLENE GLYCOL
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27.
GlycerinGLYCERIN
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28.
Fragrance undisclosed fragranceFRAGRANCE
In label order — normally largest quantity first. Select a row for the full write-up and sources.
Fragrance allergens are substances EU cosmetics rules require to be named on the label (such as Limonene and Linalool). Fragrant botanicals such as essential oils are grouped with them because they can naturally contain such substances, but they are not on that list. They matter mainly for people with fragrance allergies or already-sensitive skin — not a general-population safety issue. Each named allergen takes a small deduction from the ingredient score, and a high count can cap it; fragrant botanicals take none. Naming them on the label is a transparency positive.
Present in trace amounts
Listed near the end of the ingredient list, so present in small quantities — not counted as a headline benefit.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other shampoo products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Hyaluron Moisture 72H Moisture Filling Shampoo?
The label of Hyaluron Moisture 72H Moisture Filling Shampoo lists 28 ingredients, in label order: Water, Sodium Laureth Sulfate, Dimethicone, Glycol Distearate, Sodium Chloride, Cocamidopropyl Betaine, CI 60730, Guar Hydroxypropyltrimonium Chloride, Coco-Betaine, Cocos Nucifera Oil, Sodium Benzoate, Sodium Hydroxide, Sodium Hyaluronate, Steareth-6, Phenoxyethanol, Acetic Acid, PEG-100 Stearate, Trideceth-10, Trideceth-3, Salicylic Acid, Limonene, Fumaric Acid, Amodimethicone, Carbomer, Citric Acid, Hexylene Glycol, Glycerin, Fragrance. Flagged by the analysis: Sodium Laureth Sulfate, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance, CI 60730 and 1 more.
Is Hyaluron Moisture 72H Moisture Filling Shampoo safe to use?
Hyaluron Moisture 72H Moisture Filling Shampoo scores 5.0/10 on Decode Label (Moderate). This shampoo uses a mild cleansing system but contains 'Fragrance' without specific allergen disclosure, which can be problematic for those with fragrance sensitivities. It also includes Sodium Laureth Sulfate, a common surfactant that can irritate sensitive skin and may contain trace impurities. Preservatives like Sodium Benzoate and Phenoxyethanol are present, with specific cautions for certain user groups.
Why does Hyaluron Moisture 72H Moisture Filling Shampoo score 5.0/10?
Flagged in the score: Ethoxylated ingredients (Sodium Laureth Sulfate, Steareth-6, PEG-100 Stearate, Trideceth-10, Trideceth-3) may contain trace amounts of 1,4-dioxane, a manufacturing impurity classified as a possible human carcinogen by IARC (Group 2B). Salicylic Acid is present in trace amounts; while generally safe in rinse-off products, it has cautions for children under 3 and during pregnancy if used in higher, leave-on concentrations. Also noted: The presence of Dimethicone and Amodimethicone (though trace) can lead to silicone build-up on hair over time, potentially weighing it down.
Who should avoid Hyaluron Moisture 72H Moisture Filling Shampoo?
The points the analysis notes are most relevant to: Sensitive skin; Fragrance allergy; Avoiding ethoxylated ingredients; Avoiding isothiazolinone preservatives.
Does Hyaluron Moisture 72H Moisture Filling Shampoo contain allergens?
Yes — the label lists 1 fragrance allergen: Limonene. These matter mainly if you have sensitive skin or a known fragrance allergy.
Does Hyaluron Moisture 72H Moisture Filling Shampoo contain fragrance?
Yes — the ingredient list includes Fragrance. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named; the label does separately list 1 fragrance allergen (Limonene). This matters mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the Hyaluron Moisture 72H Moisture Filling Shampoo pack accurate?
Decode Label checked 5 claims against the ingredient list and nutrition panel. "72H MOISTURE FILLING SHAMPOO" — can't be verified from the label. "Replumps hair with long-lasting hydration" — can't be verified from the label. "DEHYDRATED HAIR" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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