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Brand founded in India, 2008 · about the brand
Wow! Thukpa Chicken 60g
Decode Label Safety Score
How we got 4.2 ShowHide
Reviewed 4 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This instant mix contains a significant amount of freeze-dried chicken and dehydrated vegetables, offering some nutritional value. However, it is high in sodium from iodized salt and includes refined palm oil, which contributes to saturated fat intake. The presence of flavour enhancers and nature-identical flavouring substances, along with modified starch and hydrolyzed vegetable protein, indicates a highly processed food. Individuals with gluten sensitivity or celiac disease should avoid this product due to wheat gluten and refined wheat flour. Those sensitive to flavour enhancers, particularly with conditions like gout, should also exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Spice Mix
- Freeze Dried Chicken
- Dehydrated Vegetable
- Dehydrated Onion Powder
- Dehydrated Garlic Powder
- +4 more →
Highly processed instant mix with high sodium and saturated fat; contains gluten and flavour enhancers.
This instant mix is a highly processed food containing significant amounts of sodium and saturated fat, primarily from refined palm oil. It includes wheat gluten and refined wheat flour, making it unsuitable for individuals with celiac disease or gluten sensitivity. The presence of flavour enhancers may also be a concern for some users, particularly those with gout.
Consider this product carefully if you are
- Avoiding certain additives or colours — Refined Palm Oil and Flavour Enhancer are declared.
Declared allergens: Soy and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 6.3 g · trans fat 0.1 g per 100 g/ml
Toddlers & young children (1–5)
LimitThis product is high in sodium, which can be detrimental to young children's developing kidneys and overall health. Limit consumption.
What's good
Contains a significant amount of freeze-dried chicken (13%) and dehydrated vegetables (10%)
Includes natural spices and condiments for flavour
Iodized salt provides essential iodine
Watch out for
High sodium content from iodized salt, which can be a concern for blood pressure
Contains refined palm oil, contributing to saturated fat intake
Highly processed food with multiple additives
Contains gluten, unsuitable for celiac disease or gluten sensitivity
Humectant — used to retain moisture.
Antioxidant — used to prevent oxidation and extend shelf life.
Antioxidants — used to prevent oxidation and extend shelf life.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Disodium Ribonucleotides (E635)
E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.
Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation
Disodium Ribonucleotides: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Refined Palm Oil is high in saturated fat, which can contribute to cardiovascular concerns. EFSA (2016) has also raised concerns about glycidyl esters and 3-MCPD esters as refining contaminants, though levels depend on processing.
Wheat gluten and Refined wheat flour contain gluten, making this product unsuitable for individuals with celiac disease or gluten sensitivity.
Claim check
1 claim not supported by label dataFront-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The ingredients list flavour enhancer, which is a common term for MSG or similar ingredients.
The ingredients list freeze dried chicken.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
32 entries as printed on the label · 28 distinct ingredients (some are declared more than once).
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1.
Refined Wheat Flour listed twiceRefined Wheat Flour (Maida)
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2.
Edible Vegetable Oil listed twiceEdible Vegetable Oil (Palm Oil)
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3.
Iodized Salt
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4.
Wheat Gluten
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5.
ThickenersGuar gum (INS 412)Thickeners (INS 412)
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6.
HumectantTriphosphates (INS 451)Humectant {INS 451(i)}
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7.
Acidity RegulatorSodium carbonates (INS 500), Potassium carbonates (INS 501)Acidity Regulator (INS 500(ii), INS 501(i))
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8.
AntioxidantTBHQ (INS 319)Antioxidant (INS 319)
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9.
Spice Mix 33.33%Spice Mix - 33.33% (Turmeric, Red Chilli, Iodised Salt, Black Pepper)
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10.
Freeze Dried Chicken 13%Freeze Dried Chicken - 13%
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11.
Dehydrated Vegetable 10%Dehydrated Vegetable - 10% (Cabbage, Carrots, Beans)
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12.
Dehydrated Onion Powder 7.5%Dehydrated Onion Powder - 7.5%
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13.
Dehydrated Garlic Powder 3.5%Dehydrated Garlic Powder - 3.5%
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14.
Refined Wheat Flour listed twiceRefined Wheat Flour (Maida)
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15.
Modified Starch
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16.
Soya Powder
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17.
Celery
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18.
Refined Palm Oil
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19.
Hydrolyzed Vegetable Protein
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20.
Yeast Powder
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21.
Maize Starch
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22.
Flavour EnhancerDisodium guanylate (INS 627), Disodium inosinate (INS 631), Disodium 5'-ribonucleotides (INS 635)Flavour Enhancer (INS 627, INS 631, INS 635)
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23.
Edible Vegetable Oil listed twiceEdible Vegetable Oil (Sunflower Oil)
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24.
Anticaking AgentSilicon dioxide (INS 551)Anticaking Agent (INS 551)
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25.
Acidity RegulatorCitric acid (INS 330)Acidity Regulator (INS 330)
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26.
ThickenerXanthan gum (INS 415)Thickener (INS 415)
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27.
Spices & Condiments
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28.
AntioxidantsTBHQ (INS 319)Antioxidants (INS 319)
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29.
Permitted Natural Color synthetic colourPaprika extract (INS 160C)Permitted Natural Color (INS 160C)
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30.
Edible Vegetable Oil listed twiceEdible Vegetable Oil (Sunflower Oil)
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31.
Red Chilli
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32.
Nature Identical Flavouring Substance undisclosed flavouringNature Identical Flavouring Substance (Butter Flavour)
Listed twice: an ingredient appears more than once in the same part of the list. This may indicate two separate ingredient blends in the formulation, or a duplication in how the label was recorded.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 418.08 kcal |
| Protein | 19.37 g |
| Carbohydrate | 53.2 g |
| Total Sugars | 8.99 g |
| Added Sugars | 4.99 g |
| Total Fat | 14.2 g |
| Saturated Fat | 6.34 g |
| Trans Fat | 0.05 g |
| Sodium | 1,790.12 mg |
| Cholesterol | 0 g |
| MUFA | 5.95 g |
| PUFA | 1.86 g |
| Iron | 8.17 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
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What are the ingredients in Wow! Thukpa Chicken 60g?
The label of Wow! Thukpa Chicken 60g lists 28 ingredients, in label order: Iodized Salt, Wheat gluten, Thickeners, Humectant, Antioxidant, Spice Mix, Freeze Dried Chicken, Dehydrated Vegetable, Dehydrated Onion Powder, Dehydrated Garlic Powder, Refined wheat flour, Modified Starch, Soya Powder, Celery, Refined Palm Oil, Hydrolyzed Vegetable Protein, Yeast Powder, Maize starch, Flavour Enhancer, Anticaking Agent, Acidity Regulator, Thickener, Spices & Condiments, Antioxidants, Permitted Natural Color, Edible Vegetable Oil, Red Chilli, Nature Identical Flavouring Substance. Flagged by the analysis: Refined Palm Oil, Flavour Enhancer, Humectant, Antioxidant, Antioxidants.
Is Wow! Thukpa Chicken 60g safe to eat?
Wow! Thukpa Chicken 60g scores 4.2/10 on Decode Label (Moderate). This instant mix is a highly processed food containing significant amounts of sodium and saturated fat, primarily from refined palm oil. It includes wheat gluten and refined wheat flour, making it unsuitable for individuals with celiac disease or gluten sensitivity. The presence of flavour enhancers may also be a concern for some users, particularly those with gout.
Why does Wow! Thukpa Chicken 60g score 4.2/10?
Flagged in the score: Contains refined palm oil, contributing to saturated fat intake. Also noted: High sodium content from iodized salt, which can be a concern for blood pressure. Highly processed food with multiple additives.
Who should avoid Wow! Thukpa Chicken 60g?
The points the analysis notes are most relevant to: Celiac disease or gluten sensitivity; Gout; High blood pressure; Heart conditions; Soy allergy.
Is Wow! Thukpa Chicken 60g suitable for babies or young children?
Toddlers & young children (1–5): Limit.
Does Wow! Thukpa Chicken 60g contain allergens?
Yes — the ingredient list contains soy (Soya Powder) and gluten (Wheat gluten and Refined wheat flour). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Wow! Thukpa Chicken 60g contain soy?
Yes — the ingredient list names Soya Powder. People with soy allergy should treat it as containing soy, and check the allergen statement on the pack too.
Does Wow! Thukpa Chicken 60g contain gluten?
Yes — the ingredient list names Wheat gluten and Refined wheat flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
How much sugar is in Wow! Thukpa Chicken 60g?
9 g of total sugar per 100 g. The label declares 5 g of that as added sugar per 100 g.
Is Wow! Thukpa Chicken 60g high in salt?
Yes — 1,790 mg of sodium per 100 g (about 4.48 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Wow! Thukpa Chicken 60g pack accurate?
Decode Label checked 2 claims against the ingredient list and nutrition panel. "NO ADDED MSG" — false.
Is Wow! Thukpa Chicken 60g vegetarian?
Wow! Thukpa Chicken 60g is marked non-vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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