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Brand founded in India, 2008 · about the brand
Wow! Chilli Chicken Noodles
Decode Label Safety Score
How we got 1.5 ShowHide
Reviewed 5 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This instant noodle product contains a significant amount of refined wheat flour and palm oil, contributing to its saturated fat content. Individuals with gluten sensitivity or celiac disease should avoid this product due to wheat gluten. The product also contains a high sodium load, which is a concern for young children and individuals monitoring their sodium intake.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Black Pepper
- Ginger powder
- Paprika
- Freeze Dried Chicken
- Freeze Dried Vegetable
- +10 more →
High in refined flour and palm oil; contains undisclosed flavor enhancers.
This instant noodle product is primarily made from refined wheat flour and palm oil, contributing to its saturated fat content. The product is not suitable for individuals with gluten sensitivity or celiac disease.
Consider this product carefully if you are
- Avoiding certain additives or colours — Edible Vegetable Oil (Palm Oil) and Flavor Enhancer are declared.
Declared allergens: Gluten
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 6.6 g · trans fat 0.1 g per 100 g/ml
Toddlers & young children (1–5)
LimitThe high sodium and sugar content may not be suitable for young children's developing kidneys and dietary needs.
What's good
Contains freeze-dried chicken and vegetables for added nutrition
Uses natural spices and condiments
Includes Permitted Natural Color instead of artificial colors
Watch out for
High in refined wheat flour (Maida)
Contains palm oil, contributing to saturated fat content
High sodium content from Iodized Salt and Salt
Contains common allergens: Wheat, Wheat gluten, Soyabean
Humectant — named on the label with its additive code.
Preservative — named on the label with its additive code.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Palm Oil
Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.
Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)
Palm Oil: regulation, sources and other products →Disodium Ribonucleotides (E635)
E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.
Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation
Disodium Ribonucleotides: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Palm Oil is high in saturated fat, which is a cardiovascular concern. EFSA CONTAM opinion (2016) also notes potential contaminants (glycidyl and 3-MCPD esters) depending on processing.
Wheat and Wheat gluten are present, making this product unsuitable for individuals with celiac disease or gluten sensitivity, as per FSSAI Labelling & Display Regulations 2020.
Claim check
1 claim not supported by label dataFront-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The ingredients list flavor enhancer, which is a form of MSG.
The ingredients list freeze dried chicken.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
40 entries as printed on the label · 36 distinct ingredients (some are declared more than once).
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1.
Refined Wheat Flour (Maida)
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2.
Edible Vegetable Oil (Palm Oil)
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3.
Iodized Salt listed twice
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4.
Wheat Gluten
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5.
ThickenersGuar gum (INS 412)Thickeners (INS 412)
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6.
HumectantTriphosphates (INS 451)Humectant (INS 451(i))
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7.
Acidity RegulatorSodium carbonates (INS 500), Potassium carbonates (INS 501)Acidity Regulator (INS 500(ii), INS 501(i))
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8.
Spice Mix 12.2%
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9.
Red Chilli listed twice
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10.
Black Pepper
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11.
Ginger Powder
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12.
Paprika
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13.
Freeze Dried Chicken 6.66%
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14.
Freeze Dried Vegetable 2.2%
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15.
Carrot
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16.
Spring Onion
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17.
Onion
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18.
Capsicum
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19.
Sugar listed twice
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20.
Iodized Salt listed twice
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21.
Starch
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22.
Flavor EnhancerDisodium inosinate (INS 631), Disodium guanylate (INS 627)Flavor Enhancer (INS 631, INS 627)
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23.
ThickenerXanthan gum (INS 415)Thickener (INS 415)
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24.
Permitted Natural Color listed twice synthetic colourPermitted Natural Color (INS 150 C)
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25.
Natural And Nature Identical Flavoring Substances undisclosed flavouring
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26.
Edible Vegetable Oil (Sunflower Oil)
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27.
Wheat
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28.
Ginger
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29.
Garlic
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30.
Green Chilli
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31.
Coriander
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32.
Red Chilli listed twice
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33.
Soyabean
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34.
Sugar listed twice
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35.
Salt
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36.
Tomato Pulp
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37.
Spices And Condiments
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38.
StabilizersXanthan gum (INS 415)Stabilizers (INS 415)
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39.
PreservativeSodium benzoate (INS 211)Preservative (INS 211)
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40.
Permitted Natural Color listed twice synthetic colourPermitted Natural Color (INS 150 C)
Listed twice: an ingredient appears more than once in the same part of the list. This may indicate two separate ingredient blends in the formulation, or a duplication in how the label was recorded.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 386.69 kcal |
| Protein | 11.15 g |
| Carbohydrate | 52.65 g |
| Total Sugars | 3.27 g |
| Added Sugars | 0.96 g |
| Total Fat | 14.61 g |
| Saturated Fat | 6.61 g |
| Trans Fat | 0.09 g |
| Sodium | 892.82 mg |
| Cholesterol | 10.03 g |
| MUFA | 6.18 g |
| PUFA | 1.72 g |
| Iron | 2.54 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
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What are the ingredients in Wow! Chilli Chicken Noodles?
The label of Wow! Chilli Chicken Noodles lists 36 ingredients, in label order: Refined Wheat Flour (Maida), Edible Vegetable Oil (Palm Oil), Wheat gluten, Thickeners, Humectant, Acidity Regulator, Spice Mix, Black Pepper, Ginger powder, Paprika, Freeze Dried Chicken, Freeze Dried Vegetable, Carrot, Spring Onion, Onion, Capsicum, Iodized Salt, Starch, Flavor Enhancer, Thickener, Natural And Nature Identical Flavoring Substances, Edible Vegetable Oil (Sunflower Oil), Wheat, Ginger, Garlic, Green Chilli, Coriander, Red Chilli, Soyabean, Sugar, Salt, Tomato Pulp, Spices and Condiments, Stabilizers, Preservative, Permitted Natural Color. Flagged by the analysis: Edible Vegetable Oil (Palm Oil), Flavor Enhancer, Humectant, Preservative.
Is Wow! Chilli Chicken Noodles safe to eat?
Wow! Chilli Chicken Noodles scores 1.5/10 on Decode Label (Concerning). This instant noodle product is primarily made from refined wheat flour and palm oil, contributing to its saturated fat content. The product is not suitable for individuals with gluten sensitivity or celiac disease.
Why does Wow! Chilli Chicken Noodles score 1.5/10?
What the analysis notes: High in refined wheat flour (Maida). Contains palm oil, contributing to saturated fat content. High sodium content from Iodized Salt and Salt.
Who should avoid Wow! Chilli Chicken Noodles?
The points the analysis notes are most relevant to: Celiac disease; Gluten sensitivity; Gout; Sodium-restricted diet; Children under 5.
Is Wow! Chilli Chicken Noodles suitable for babies or young children?
Toddlers & young children (1–5): Limit.
Does Wow! Chilli Chicken Noodles contain allergens?
Yes — the ingredient list contains gluten (Refined Wheat Flour (Maida), Wheat gluten and Wheat). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Wow! Chilli Chicken Noodles contain gluten?
Yes — the ingredient list names Refined Wheat Flour (Maida), Wheat gluten and Wheat. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
How much sugar is in Wow! Chilli Chicken Noodles?
3.3 g of total sugar per 100 g. The label declares 1 g of that as added sugar per 100 g.
Is Wow! Chilli Chicken Noodles high in salt?
Yes — 893 mg of sodium per 100 g (about 2.23 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Wow! Chilli Chicken Noodles pack accurate?
Decode Label checked 2 claims against the ingredient list and nutrition panel. "NO ADDED MSG" — false.
Is Wow! Chilli Chicken Noodles vegetarian?
Wow! Chilli Chicken Noodles is marked non-vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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