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Brand owned by RP-Sanjiv Goenka Group (India) · about the brand
TOO YUMM Chips Indian Masala
Decode Label Safety Score
Decode Label Safety Badge
Held by the top 12% of everything we score. Awarded on this product's published 7.2/10 — every scoring lane clear, no significant concern, and nothing on the label that its own ingredient list contradicts.
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Methodology v3.1 (updated 8 Oct 2026) — what changed
This snack product contains flavor enhancers Disodium Guanylate and Disodium Inosinate, which are purine sources and should be consumed with caution by individuals managing gout. While the product includes a variety of spices and natural flavoring substances, the presence of multiple acidity regulators and flavor enhancers indicates a highly processed formulation. The use of Rice Bran oil is a positive, but the overall sodium and sugar content from the seasoning blend should be considered for regular consumption.
Processed snack with flavor enhancers; moderate sodium and sugar
This snack contains flavor enhancers Disodium Guanylate and Disodium Inosinate, which are purine-based and may be a concern for individuals with gout. It also includes several acidity regulators and a color additive. While it uses rice bran oil, a healthier option, the overall formulation is highly processed with moderate levels of sodium and sugar from the seasoning.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 7.6 g · trans fat 0.2 g per 100 g/ml
4 concerns could not be assessed from this label. That means we don't know — not that there's nothing to find.
What's good
Uses Rice Bran oil, which is a healthier oil choice
Contains natural spices and vegetable powders for flavor
Watch out for
Contains purine-based flavor enhancers (Disodium Guanylate, Disodium Inosinate) which may be a concern for individuals with gout
Multiple acidity regulators and flavor enhancers indicate a highly processed product
Presence of 'Natural And Nature Identical Flavoring Substances' lacks full transparency on specific flavor compounds
Decode Label Analysis
Disodium Guanylate (INS 627) and Disodium Inosinate (INS 631) are purine-based flavor enhancers. Individuals managing gout should consume with caution as purines can contribute to uric acid levels.
No ingredient data yet for this product.
Know this product? Add a back-label image →| Energy | 552 kcal |
| Protein | 7.3 g |
| Carbohydrate | 55 g |
| Total Sugars | 1.1 g |
| Added Sugars | 0.9 g |
| Total Fat | 33.5 g |
| Saturated Fat | 7.6 g |
| Trans Fat | 0.2 g |
| Dietary Fibre | 3.7 g |
| Sodium | 800 mg |
| Mono Unsaturated Fat | 14.2 g |
| Poly Unsaturated Fat | 11.4 g |
| Cholesterol | 0 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other chips snacks products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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Is TOO YUMM Chips Indian Masala safe to eat?
TOO YUMM Chips Indian Masala scores 7.2/10 on Decode Label (Favorable). This snack contains flavor enhancers Disodium Guanylate and Disodium Inosinate, which are purine-based and may be a concern for individuals with gout. It also includes several acidity regulators and a color additive. While it uses rice bran oil, a healthier option, the overall formulation is highly processed with moderate levels of sodium and sugar from the seasoning.
Why does TOO YUMM Chips Indian Masala score 7.2/10?
What the analysis notes: Contains purine-based flavor enhancers (Disodium Guanylate, Disodium Inosinate) which may be a concern for individuals with gout. Multiple acidity regulators and flavor enhancers indicate a highly processed product. Presence of 'Natural And Nature Identical Flavoring Substances' lacks full transparency on specific flavor compounds.
Who should avoid TOO YUMM Chips Indian Masala?
The points the analysis notes are most relevant to: Managing gout (due to purine-based flavor enhancers); Sensitive to food additives; Limiting processed foods.
How much sugar is in TOO YUMM Chips Indian Masala?
1.1 g of total sugar per 100 g. The label declares 0.9 g of that as added sugar per 100 g.
Is TOO YUMM Chips Indian Masala high in salt?
Yes — 800 mg of sodium per 100 g (about 2 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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