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Brand founded in India, 2016 · about the brand
slurrp Farm No Maida Pancake Mix
No age stated on pack — scored for 6–11 months.
Decode Label Safety Score
How we got 1.8 ShowHide
Reviewed 7 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This pancake mix, marketed for children, contains a significant amount of added sugar (20% of the blend) and undisclosed raising agents, which are concerning for a child's diet. While it includes beneficial fruit powders, the high sugar content and lack of transparency regarding key additives make it less suitable for regular consumption by young children.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Multigrain flour blend
- Banana fruit powder
- Blueberries
- Cranberries
High in added sugar for children; undisclosed raising agents
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This baby food product contains a high amount of added sugar, making up 20% of the mix, which is a concern for children's health and dental hygiene. The 'raising agents' are not specifically identified, which is a transparency issue for a product aimed at a vulnerable population. While it includes fruit powders, the overall formulation is highly processed.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 20 g per 100 g.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for baby. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 0.4 g · trans fat 0 g per serving
Infants under 1
LimitContains added sugar and iodised salt, which should be strictly limited or avoided for infants under 1 year due to developing kidneys and to prevent early preference for sweet/salty tastes.
Toddlers & young children (1–5)
LimitThe high added sugar content (20%) is a concern for this age group, contributing to dental health risks and potentially unhealthy dietary patterns. Consumption should be occasional and in small portions.
Why the score is capped
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
Raising agents not disclosed — the label does not say which substance this is
Rule F-CAP-13
What's good
Contains a multigrain flour blend for diverse nutrients
Includes real fruit powders and pieces (banana, blueberries, cranberries)
Watch out for
Very high added sugar content (20%)
Undisclosed raising agents
Undisclosed nature identical flavouring substances
Added salt, which should be limited in children's diets
Decode Label Analysis
High added sugar content (20%) is a significant concern for children's health, potentially contributing to dental caries and unhealthy eating habits.
The specific 'Raising Agents' are not disclosed, which is a transparency issue for a product intended for children, as some types may be less desirable than others.
The presence of 'Nature identical flavouring substances' without specific identification raises transparency concerns regarding potential allergens or undesirable compounds for children.
Claim check
1 claim not supported by label dataFront-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The ingredient list includes 'Raw unrefined sugar', which is a type of sugar.
The claim 'made by two mothers' is a statement about the product's origin or creators, which cannot be verified from the provided ingredient list or nutrition facts.
The claim 'ZERO JUNK PROMISE' is a general marketing statement that cannot be objectively verified or refuted by the provided ingredient list or nutrition facts.
The ingredient list includes 'Multigrain flour blend', and millets are a type of multigrain, supporting the claim of a millet pancake mix.
The ingredient list explicitly includes 'Blueberries'.
The ingredient list does not contain 'Maida' (refined wheat flour).
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
-
1.
Multigrain flour blend 65%Multigrain flour blend (jowar, oat, foxtail millet)
-
2.
Raw unrefined sugar 20%raw unrefined sugar
-
3.
Banana fruit powder 5%banana fruit powder
-
4.
Blueberriesblueberries
-
5.
Cranberriescranberries (dried)
-
6.
Raising agentsraising agents (baking soda, baking powder)
-
7.
Nature identical flavouring substancesnature identical flavouring substances
-
8.
Iodised saltiodised salt
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 154.5 kcal |
| Protein | 2.8 g |
| Carbohydrate | 30.6 g |
| Total Sugars | 10.1 g |
| Added Sugars | 8 g |
| Total Fat | 2.3 g |
| Saturated Fat | 0.4 g |
| Trans Fat | 0 g |
| Dietary Fibre | 2.8 g |
| Sodium | 94.2 mg |
| Cholesterol | 0 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.
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What are the ingredients in slurrp Farm No Maida Pancake Mix?
The label of slurrp Farm No Maida Pancake Mix lists 8 ingredients, in label order: Multigrain flour blend, Raw unrefined sugar, Banana fruit powder, Blueberries, Cranberries, Raising Agents, Nature identical flavouring substances, Iodised Salt. None of them is flagged by the analysis.
Is slurrp Farm No Maida Pancake Mix safe to eat?
slurrp Farm No Maida Pancake Mix scores 1.8/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This baby food product contains a high amount of added sugar, making up 20% of the mix, which is a concern for children's health and dental hygiene. The 'raising agents' are not specifically identified, which is a transparency issue for a product aimed at a vulnerable population. While it includes fruit powders, the overall formulation is highly processed.
Why does slurrp Farm No Maida Pancake Mix score 1.8/10?
What the analysis notes: Very high added sugar content (20%). Undisclosed raising agents. Undisclosed nature identical flavouring substances.
Who should avoid slurrp Farm No Maida Pancake Mix?
The points the analysis notes are most relevant to: Children with high sugar intake concerns; Parents seeking full ingredient transparency.
Is slurrp Farm No Maida Pancake Mix suitable for babies or young children?
Infants under 1: Limit. Toddlers & young children (1–5): Limit.
Is slurrp Farm No Maida Pancake Mix high in sugar?
Yes — 25.3 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 20 g of that as added sugar per 100 g.
Are the claims on the slurrp Farm No Maida Pancake Mix pack accurate?
Decode Label checked 6 claims against the ingredient list and nutrition panel. "NO REFINED SUGAR" — false. "made by two mothers" — can't be verified from the label. "ZERO JUNK PROMISE" — can't be verified from the label.
Is slurrp Farm No Maida Pancake Mix vegetarian?
slurrp Farm No Maida Pancake Mix is marked vegetarian, and contains no animal-derived ingredients.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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