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Brand founded in India, 2016 · about the brand
Instant Millet Noodles Magic Masala
Decode Label Safety Score
How we got 4.5 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This multigrain noodle product offers a base of whole wheat, jowar, and millet flours, which is a positive for dietary fiber compared to refined wheat. However, the seasoning blend contains added sugar and salt, which are significant concerns for overall nutritional balance, especially given the product's nature as a processed snack. The presence of 'Natural Flavouring Substances' and 'Natural Colour' without further specification, along with 'Thickener' and 'Acidity Regulator' that are only partially identified, indicates a moderate level of processing and limits full transparency regarding all ingredients. While the spice blend is extensive and contributes to flavor, the overall formulation leans towards a processed food profile with notable levels of added sugar and sodium, making it less ideal for frequent consumption, particularly for young children.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Whole Wheat Flour
- Jowar Flour
- Millet Flour
- Onion
- Coriander
- +12 more →
Multigrain noodles with added sugar and sodium in seasoning
This noodle product features a blend of whole wheat, jowar, and millet flours, offering a more diverse grain base. However, the seasoning contains added sugar and a notable amount of sodium, which are common in processed foods and should be consumed in moderation. The label also uses general terms like 'Natural Flavouring Substances' and 'Natural Colour' without specific identification, which limits full ingredient transparency.
Declared allergens: Gluten
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 0.3 g · trans fat 0 g per 100 g/ml
Toddlers & young children (1–5)
LimitHigh added sugar and sodium content may not be suitable for frequent consumption by young children, as it can contribute to unhealthy dietary patterns.
Why the score is capped
Flavouring, thickener, colour not disclosed — 3 additive classes are named without saying which substances they are
Rule F-CAP-13
What's good
Uses a multigrain flour blend including whole wheat, jowar, and millet, offering a more diverse nutritional profile.
Contains a wide array of natural spices for flavor.
Guar gum is a natural thickener.
Watch out for
Contains added sugar, contributing to overall free sugar intake.
Contains iodised salt, contributing to overall sodium intake.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Added Sugars
Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.
Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)
Added Sugars: regulation, sources and other products →Flavouring Substances
Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.
Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020
Flavouring Substances: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains 'Natural Flavouring Substances' without specific disclosure of individual compounds, which may be a concern for individuals with specific sensitivities.
Contains 'Acidity Regulator', 'Thickener', and 'Natural Colour' which are broad categories. While the specific substances (sodium carbonates, citric acid, guar gum, paprika extract) are identified in the provided context, their generic listing on the main label reduces immediate transparency.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The claim 'made by two mothers' refers to the origin or philosophy of the brand, which cannot be verified from the ingredient list or nutrition panel.
The claim 'NOT FRIED' refers to the processing method, which cannot be verified from the ingredient list or nutrition panel. The ingredient list does include 'Edible Vegetable Oil (Sunflower Oil)' and 'Sunflower Oil', but this does not confirm or deny the frying method.
The claim '2 SERVES PACK' refers to the number of servings in the package, which cannot be verified from the ingredient list or nutrition panel alone without knowing the total package weight.
The product name states 'Instant Millet Noodles' and the ingredients list 'Millet Flour' and 'Multigrain Flour Blend (Whole Wheat Flour, Jowar Flour)' which includes millet, confirming the presence of millet.
The product name states 'Magic Masala' and the ingredients list 'Seasoning (17%)' and 'Mixed Spices (Onion, Coriander, Chilli, Turmeric, Garlic, Cumin, Aniseed, Fenugreek, Black Pepper, Ginger, Clove, Cardamom, Nutmeg)', confirming the presence of a masala seasoning.
The ingredients list 'Mixed Spices (Onion, Coriander, Chilli, Turmeric, Garlic, Cumin, Aniseed, Fenugreek, Black Pepper, Ginger, Clove, Cardamom, Nutmeg)' which confirms the presence of a spice mix.
The ingredient list does not contain 'Maida' or 'Refined Wheat Flour'. It lists 'Whole Wheat Flour' and 'Multigrain Flour Blend (Whole Wheat Flour, Jowar Flour)'.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
34 entries as printed on the label · 29 distinct ingredients (some are declared more than once).
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1.
Multigrain Flour Blend 83%Multigrain Flour Blend (Whole Wheat Flour, Jowar Flour)
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Whole Wheat Flour within Multigrain Flour Blend
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Jowar Flour within Multigrain Flour Blend
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2.
Millet Flour 10%
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3.
Edible Vegetable OilEdible Vegetable Oil (Sunflower Oil)
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Sunflower Oil within Edible Vegetable Oil
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4.
Iodized Salt
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5.
Acidity RegulatorSodium carbonates (INS 500)Acidity Regulator (INS 500(ii))
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6.
Natural Flavouring Substances
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7.
Seasoning 17%Seasoning (17%)
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Natural Flavouring Substances within Seasoning
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Mixed Spices within SeasoningMixed Spices (Onion, Coriander, Chilli, Turmeric, Garlic, Cumin, Aniseed, Fenugreek, Black Pepper, Ginger, Clove, Cardamom, Nutmeg)
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Onion within Mixed Spices
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Coriander within Mixed Spices
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Chilli within Mixed Spices
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Turmeric within Mixed Spices
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Garlic within Mixed Spices
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Cumin within Mixed Spices
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Aniseed within Mixed Spices
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Fenugreek within Mixed Spices
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Black Pepper within Mixed Spices
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Ginger within Mixed Spices
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Clove within Mixed Spices
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Cardamom within Mixed Spices
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Nutmeg within Mixed Spices
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Sugar within Seasoning
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Iodized Salt within Seasoning
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Edible Vegetable Oil within SeasoningEdible Vegetable Oil (Sunflower Oil)
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Sunflower Oil within Edible Vegetable Oil
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Acidity Regulator within SeasoningCitric acid (INS 330)Acidity Regulator (INS 330)
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Thickener within SeasoningThickener (Guar Gum)
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Guar Gum within Thickener
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Natural Color within SeasoningNatural Color (Paprika Extract)
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Paprika Extract within Natural Color trace amount
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 490 kcal |
| Protein | 15.5 g |
| Carbohydrate | 97 g |
| Total Sugars | 3.5 g |
| Total Fat | 3.5 g |
| Saturated Fat | 0.25 g |
| Trans Fat | 0 g |
| Dietary Fibre | 18.5 g |
| Sodium | 2,195 mg |
| Total Fat | 3.5 g |
| Cholesterol | 0 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other instant noodles products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Instant Millet Noodles Magic Masala?
The label of Instant Millet Noodles Magic Masala lists 29 ingredients, in label order: Multigrain flour blend, Whole Wheat Flour, Jowar Flour, Millet Flour, Seasoning, Natural Flavouring Substances, Mixed Spices, Onion, Coriander, Chilli, Turmeric, Garlic, Cumin, Aniseed, Fenugreek, Black Pepper, Ginger, Clove, Cardamom, Nutmeg, Sugar, Iodised Salt, Edible Vegetable Oil, Sunflower oil, Acidity Regulator, Thickener, Guar gum, Natural Colour, Paprika Extract. Flagged by the analysis: Natural Flavouring Substances.
Is Instant Millet Noodles Magic Masala safe to eat?
Instant Millet Noodles Magic Masala scores 4.5/10 on Decode Label (Moderate). This noodle product features a blend of whole wheat, jowar, and millet flours, offering a more diverse grain base. However, the seasoning contains added sugar and a notable amount of sodium, which are common in processed foods and should be consumed in moderation. The label also uses general terms like 'Natural Flavouring Substances' and 'Natural Colour' without specific identification, which limits full ingredient transparency.
Why does Instant Millet Noodles Magic Masala score 4.5/10?
What the analysis notes: Contains added sugar, contributing to overall free sugar intake. Contains iodised salt, contributing to overall sodium intake.
Who should avoid Instant Millet Noodles Magic Masala?
The points the analysis notes are most relevant to: Monitoring added sugar intake; Managing sodium intake; Sensitive to undisclosed flavouring substances; Gluten sensitivity or celiac disease.
Is Instant Millet Noodles Magic Masala suitable for babies or young children?
Toddlers & young children (1–5): Limit.
Does Instant Millet Noodles Magic Masala contain allergens?
Yes — the ingredient list contains gluten (Whole Wheat Flour). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Instant Millet Noodles Magic Masala contain gluten?
Yes — the ingredient list names Whole Wheat Flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
How much sugar is in Instant Millet Noodles Magic Masala?
3.5 g of total sugar per 100 g. The label does not declare added sugar separately, so we cannot say how much of it is added.
Is Instant Millet Noodles Magic Masala high in salt?
Yes — 2,195 mg of sodium per 100 g (about 5.49 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Instant Millet Noodles Magic Masala pack accurate?
Decode Label checked 7 claims against the ingredient list and nutrition panel. "made by two mothers" — can't be verified from the label. "NOT FRIED" — can't be verified from the label. "2 SERVES PACK" — can't be verified from the label.
Is Instant Millet Noodles Magic Masala vegetarian?
Instant Millet Noodles Magic Masala is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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