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Brand owned by Pioneer Foods (India) · about the brand
Sorghum/Jowar Mix Magic Masala
Decode Label Safety Score
How we got 3.9 ShowHide
Reviewed 1 time · Methodology v3.1 (updated 8 Oct 2026) — what changed
This snack provides a good source of plant-based protein and fiber from sorghum, Bengal gram, and red lentils. However, it contains Caramel Colour (ammonia process), which is associated with 4-methylimidazole (4-MEI), classified by IARC as Group 2B, possibly carcinogenic to humans. The product also contains added sugar and iodized salt, contributing to overall sugar and sodium intake, which should be considered as part of a balanced diet. The use of an ambiguous "Edible Vegetable Oil" alongside Rice Bran Oil means the exact fat profile can vary, though the nutrition panel would declare the final saturated fat content.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Sorghum (Jowar) Flakes
- Bengal Gram (Chana Dal)
- Red Lentil (Masoor)
- Coriander
- Ginger
- +9 more →
Plant-based snack with ammonia caramel colour and added sugar
The score is capped for a specific safety reason, set out below. This snack is primarily made from sorghum, Bengal gram, and red lentils, offering plant-based nutrition. However, it includes Caramel Colour, which is an ammonia-process colour that can generate 4-methylimidazole (4-MEI), classified by IARC as possibly carcinogenic to humans. The product also contains added sugar and iodized salt, which contribute to its overall nutritional profile.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 1 g · trans fat 0 g per serving
Toddlers & young children (1–5)
LimitContains added sugar and sodium, which should be consumed in moderation as part of a balanced diet for young children.
Melon seeds may pose a choking hazard for very young children; supervise consumption.
Why the score is capped
Contains ammonia caramel colour (E150c/d) — which can generate 4-MEI during manufacture — IARC classifies 4-MEI as Group 2B (possibly carcinogenic to humans); this label does not state its concentration
Rule F-CAP-10 · Source: IARC / EFSA classification of the additive
Acidity regulator, colour, anticaking agent not disclosed — 3 additive classes are named without saying which substances they are
Rule F-CAP-13
What's good
High in plant-based protein and fiber from sorghum and legumes
Contains beneficial spices and natural flavourings
Includes melon seeds for added nutrition and texture
Watch out for
Contains Caramel Colour (ammonia process) linked to 4-MEI, a possible carcinogen
Presence of added sugar and iodized salt contributes to overall intake
Generic 'Edible Vegetable Oil' and 'Oil' without specific disclosure of type
Decode Label Analysis
Contains Caramel Colour (ammonia process), which can generate 4-methylimidazole (4-MEI). IARC classifies 4-MEI as Group 2B, possibly carcinogenic to humans. The concentration of 4-MEI is not stated on the label.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The label states the product is 100% roasted, but the ingredient list does not provide information to verify this claim.
The ingredient list confirms the presence of Sorghum (Jowar) Flakes, which is a type of millet.
The ingredient list confirms the presence of Sorghum (Jowar) Flakes.
The ingredient list confirms the presence of Sorghum (Jowar) Flakes, Bengal Gram (Chana Dal), Red Lentil (Masoor), and Melon Seeds.
The ingredient list includes a 'Seasoning Mix' with various spices and condiments, which aligns with a 'Magic Masala' flavor.
The nutrition information states 0 mg of Cholesterol per serving.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Sorghum (Jowar) Flakes 47%Sorghum (Jowar) Flakes (47%)
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2.
Bengal Gram (Chana Dal) 17%Bengal Gram (Chana Dal) (17%)
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3.
Red Lentil (Masoor) 14%Red Lentil (Masoor) (14%)
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4.
Seasoning Mix 11%Seasoning Mix (11%)
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Sugar within Seasoning Mix
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Iodized Salt within Seasoning Mix
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Spices and Condiments within Seasoning MixSpices and Condiments (Coriander, Chilli (0.43%), Dry Mango Powder (0.27%), Ginger, Onion, Garlic, Turmeric, Cumin (0.04%), Cardamom, Black Pepper)
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Coriander within Spices and Condiments
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Chilli 0.43% within Spices and Condiments trace amountChilli (0.43%)
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Dry Mango Powder 0.27% within Spices and Condiments trace amountDry Mango Powder (0.27%)
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Ginger within Spices and Condiments
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Onion within Spices and Condiments
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Garlic within Spices and Condiments
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Turmeric within Spices and Condiments
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Cumin 0.04% within Spices and Condiments trace amountCumin (0.04%)
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Cardamom within Spices and Condiments
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Black Pepper within Spices and Condiments
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Maltodextrin within Seasoning Mix
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Tamarind Powder within Seasoning Mix
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Acidity Regulator within Seasoning MixAcidity Regulator (Citric Acid (INS/E 330), Tartaric Acid (INS/E 334))
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Citric Acid within Acidity RegulatorCitric Acid (INS/E 330)
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Tartaric Acid within Acidity RegulatorTartaric Acid (INS/E 334)
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Natural Colour within Seasoning MixNatural Colour (Caramel Colour (INS/E 150d), Paprika Extract (INS/E 160c), Curcumin (INS/E 100))
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Caramel Colour within Natural Colour synthetic colourSulphite ammonia caramel (INS 150D)Caramel Colour (INS/E 150d)
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Paprika Extract within Natural Colour trace amountPaprika Extract (INS/E 160c)
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Curcumin within Natural ColourCurcumin (INS/E 100)
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Mint Leaves 0.09% within Seasoning Mix trace amountMint Leaves (0.09%)
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Anticaking Agent within Seasoning MixAnticaking Agent Silicon Dioxide (INS/E 551))
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Silicon Dioxide within Anticaking AgentSilicon Dioxide (INS/E 551)
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5.
Edible Vegetable OilEdible Vegetable Oil (Rice Bran Oil)
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Rice Bran Oil within Edible Vegetable Oil
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6.
Added AntioxidantAdded Antioxidant (INS 307b)
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7.
Melon Seeds 3%Melon Seeds (3%)
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8.
Oil
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 127 kcal |
| Protein | 4 g |
| Carbohydrate | 19 g |
| Total Sugars | 4 g |
| Added Sugars | 2 g |
| Total Fat | 6 g |
| Saturated Fat | 1 g |
| Trans Fat | 0 g |
| Dietary Fibre | 1 g |
| Sodium | 379 mg |
| Cholesterol | 0 mg |
| Vitamin D | 0.3 mcg |
| Calcium | 11 mg |
| Iron | 1.4 mg |
| Potassium | 111 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.
Compare with other chips snacks products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Sorghum/Jowar Mix Magic Masala?
The label of Sorghum/Jowar Mix Magic Masala lists 34 ingredients, in label order: Sorghum (Jowar) Flakes, Bengal Gram (Chana Dal), Red Lentil (Masoor), Seasoning Mix, Sugar, Iodized Salt, Spices and Condiments, Coriander, Chilli, Dry Mango Powder, Ginger, Onion, Garlic, Turmeric, Cumin, Cardamom, Black Pepper, Maltodextrin, Tamarind Powder, Acidity Regulator, Citric Acid, Tartaric Acid, Natural Colour, Caramel Colour, Paprika Extract, Curcumin, Mint Leaves, Anticaking Agent, Silicon Dioxide, Edible Vegetable Oil, Rice Bran Oil, Added Antioxidant, Melon Seeds, Oil. Flagged by the analysis: Caramel Colour, Natural Colour.
Is Sorghum/Jowar Mix Magic Masala safe to eat?
Sorghum/Jowar Mix Magic Masala scores 3.9/10 on Decode Label (Concerning). The score is capped for a specific safety reason, set out below. This snack is primarily made from sorghum, Bengal gram, and red lentils, offering plant-based nutrition. However, it includes Caramel Colour, which is an ammonia-process colour that can generate 4-methylimidazole (4-MEI), classified by IARC as possibly carcinogenic to humans. The product also contains added sugar and iodized salt, which contribute to its overall nutritional profile.
Why does Sorghum/Jowar Mix Magic Masala score 3.9/10?
Flagged in the score: Contains Caramel Colour (ammonia process) linked to 4-MEI, a possible carcinogen. Also noted: Presence of added sugar and iodized salt contributes to overall intake. Generic 'Edible Vegetable Oil' and 'Oil' without specific disclosure of type.
Who should avoid Sorghum/Jowar Mix Magic Masala?
The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Monitoring added sugar intake; Monitoring sodium intake.
Is Sorghum/Jowar Mix Magic Masala suitable for babies or young children?
Toddlers & young children (1–5): Limit.
How much sugar is in Sorghum/Jowar Mix Magic Masala?
13.3 g of total sugar per 100 g. The label declares 6.7 g of that as added sugar per 100 g.
Is Sorghum/Jowar Mix Magic Masala high in salt?
Yes — 1,263 mg of sodium per 100 g (about 3.16 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Sorghum/Jowar Mix Magic Masala pack accurate?
Decode Label checked 6 claims against the ingredient list and nutrition panel. "100% ROASTED" — can't be verified from the label.
Is Sorghum/Jowar Mix Magic Masala vegetarian?
Sorghum/Jowar Mix Magic Masala is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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