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Brand founded in India, 1937 · about the brand
Southern Delights Murukku Crunchy Rice Flour Sticks
Decode Label Safety Score
How we got 4.3 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This snack is primarily composed of wheat and rice flours, with vegetable oil contributing significantly to its fat content. The main nutritional concern is its high energy density and fat content, typical of fried snack foods. While it contains some pulse flours and spices, these are present in trace amounts and do not significantly alter the overall nutritional profile. Individuals managing their fat intake should be mindful of this product.
At a glance
From the declared label — not a lab testFindings to weigh
High in calories and fat from vegetable oil, with trace pulse flours
This snack is an energy-dense product, with a significant portion of its calories and fat coming from the added vegetable oil. While it includes some pulse flours and spices, these are present in very small quantities. It is suitable for general consumption but should be consumed in moderation due to its high fat and calorie content.
Declared allergens: Gluten
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 6 g · trans fat 0 g per serving
Why the score is capped
Energy-dense fried snack — 543 kcal and 34 g fat per 100 g, on added vegetable oil
Rule F-CAP-14
What's good
Contains a blend of grain and pulse flours
Includes natural spices for flavour
Watch out for
High in calories and fat due to vegetable oil
Undisclosed specific type of vegetable oil
Contains gluten from wheat flour
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Wheat Flour contains gluten, which is a common allergen and not suitable for individuals with celiac disease or gluten sensitivity.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.
Taste is a subjective attribute and cannot be verified from the provided ingredient or nutrition information.
This claim refers to the regional origin or style of the snack, which cannot be verified from the provided ingredient or nutrition information.
This is the product name, which describes the type of snack and cannot be verified from the provided ingredient or nutrition information.
This claim refers to the product being new, which cannot be verified from the provided ingredient or nutrition information.
The ingredient list confirms the presence of Rice Flour, supporting the description of 'rice flour sticks'. The 'crunchy' aspect is a textural descriptor consistent with the product type.
The nutrition information states that the product contains 0 mg of Cholesterol per serving.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Wheat Flour 87%Wheat Flour (87%)
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2.
Rice Flour 6%Rice Flour (6%)
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3.
Vegetable OilVegetable Oil (Palmolein)
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4.
Black Lentil Flour 1% trace amountBlack Lentil Flour (1%)
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5.
Chick Peas Pulse Flour
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6.
SaltSalt (Sodium Chloride)
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7.
Cumin Seed trace amount
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8.
Black Cumin
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 190 kcal |
| Protein | 3 g |
| Carbohydrate | 17 g |
| Total Sugars | 0 g |
| Added Sugars | 0 g |
| Total Fat | 12 g |
| Saturated Fat | 6 g |
| Trans Fat | 0 g |
| Dietary Fibre | 1 g |
| Sodium | 252 mg |
| Cholesterol | 0 mg |
| Vitamin D | 0 mcg |
| Calcium | 14 mg |
| Iron | 0.4 mg |
| Potassium | 231 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.
Compare with other chips snacks products
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What are the ingredients in Southern Delights Murukku Crunchy Rice Flour Sticks?
The label of Southern Delights Murukku Crunchy Rice Flour Sticks lists 8 ingredients, in label order: Wheat Flour, Rice flour, Vegetable Oil, Black Lentil Flour, Chick Peas Pulse Flour, Salt, Cumin Seed, Black Cumin. None of them is flagged by the analysis.
Is Southern Delights Murukku Crunchy Rice Flour Sticks safe to eat?
Southern Delights Murukku Crunchy Rice Flour Sticks scores 4.3/10 on Decode Label (Moderate). This snack is an energy-dense product, with a significant portion of its calories and fat coming from the added vegetable oil. While it includes some pulse flours and spices, these are present in very small quantities. It is suitable for general consumption but should be consumed in moderation due to its high fat and calorie content.
Why does Southern Delights Murukku Crunchy Rice Flour Sticks score 4.3/10?
What the analysis notes: High in calories and fat due to vegetable oil. Undisclosed specific type of vegetable oil. Contains gluten from wheat flour.
Who should avoid Southern Delights Murukku Crunchy Rice Flour Sticks?
The points the analysis notes are most relevant to: Managing fat intake; Calorie-restricted diet; Gluten sensitivity or celiac disease.
Does Southern Delights Murukku Crunchy Rice Flour Sticks contain allergens?
Yes — the ingredient list contains gluten (Wheat Flour). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Southern Delights Murukku Crunchy Rice Flour Sticks contain gluten?
Yes — the ingredient list names Wheat Flour. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
How much sugar is in Southern Delights Murukku Crunchy Rice Flour Sticks?
0 g of total sugar per 100 g. The label declares 0 g of that as added sugar per 100 g.
Is Southern Delights Murukku Crunchy Rice Flour Sticks high in salt?
Yes — 720 mg of sodium per 100 g (about 1.8 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Southern Delights Murukku Crunchy Rice Flour Sticks pack accurate?
Decode Label checked 6 claims against the ingredient list and nutrition panel. "GREAT TASTE" — can't be verified from the label. "south indian snacks" — can't be verified from the label. "murukku" — can't be verified from the label.
Is Southern Delights Murukku Crunchy Rice Flour Sticks vegetarian?
Southern Delights Murukku Crunchy Rice Flour Sticks is marked vegetarian, and contains no animal-derived ingredients.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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