MuscleBlaze Beginner's Whey Protein Powder, Chocolate — product pack

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MuscleBlaze

Brand founded in India, 2012 · about the brand

MuscleBlaze Beginner's Whey Protein Powder, Chocolate

Veg Jain supplement
4.5 Moderate

Decode Label Safety Score

Nutrition · 40% 3.8/10
Ingredient safety · 30% 9.5/10
Processing · 20% 4.5/10
Marketing · 10% 8.5/10
How we got 4.5 Show
Weighted score 6.1/10
Capped — Highly processed (NOVA) and high total sugar ≤ 4.5
Capped — Contains an intense artificial sweetener (named by INS code). Sweeteners are judged by name, and a protein powder is not exempt ≤ 6.0
Final score 4.5/10 · Moderate

Reviewed 6 times · Methodology v3.1 (updated 8 Oct 2026) — what changed

This protein supplement provides a good source of protein from skimmed milk powder and whey protein concentrate, which are beneficial for muscle support and satiety. While these are common in processed foods and supplements, the lack of specific identification means consumers cannot assess potential sensitivities or dietary restrictions related to these additives. It is generally suitable for healthy adults seeking a protein boost, but those with sensitivities to undisclosed additives should exercise caution.

Good protein source, but lacks transparency on several additives.

This protein supplement offers beneficial milk-derived proteins. It's generally suitable for adults, but those with additive sensitivities should be aware of the lack of specific ingredient details.

Consider this product carefully if you are

  • Looking for a lower-sugar option — Added sugar is 0 g per 100 g.
Okay for: Healthy adults

Declared allergens: Milk

Milk· Skimmed Milk Powder, Whey Protein Concentrate

Relevant if you have this allergy or intolerance.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Highly processed (NOVA) and high total sugar Nature identical flavouring substances

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for supplement. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Added & Hidden Sugar Significant concern · 3.5/10
Artificial Sweeteners Significant concern · 3.5/10
Fillers & Additive Burden Moderate concern · 5.0/10
Banned & Adulterant Risk Minor concern · 6.5/10
Micronutrient Overdose No concern identified · 8.0/10
Stimulant Load No concern identified · 8.0/10
Proprietary Blends & Dosing No concern identified · 8.0/10
Artificial Colours & Dyes No concern identified · 8.0/10
Excess Sodium & Salt No concern identified · 9.0/10

Other audiences

Avoid
Not intended for children

This is an adult sports-nutrition supplement, formulated for adults for exercise and training. It is not intended for infants or young children.

Why the score is capped

Highly processed (NOVA) and high total sugar

Rule F-CAP-07

Contains an intense artificial sweetener (named by INS code). Sweeteners are judged by name, and a protein powder is not exempt

Rule S-CAP-01 · Source: Declared ingredient list; EFSA and JECFA acceptable-daily-intake reviews of the named sweetener

What's good

High-quality protein sources (Skimmed Milk Powder, Whey Protein Concentrate)

Cocoa powder provides natural flavor and antioxidants

Watch out for

Undisclosed nature identical flavouring substances

Sweetener — added sweetener — usually a high-intensity, calorie-free type such as acesulfame-K, sucralose or steviol glycosides (occasionally a bulk sugar-alcohol). Either way, some people prefer to limit or avoid these, so it is noted as a moderate, preference-level concern rather than a hazard. (A specific sweetener may carry its own caution — e.g. aspartame is contraindicated in phenylketonuria.).

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Flavouring Substances

Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.

Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020

Flavouring Substances: regulation, sources and other products →

Decode Label Analysis

The product contains undisclosed additives ('Nature identical flavouring substances'). This lack of transparency makes it difficult for consumers to identify specific compounds that may cause sensitivities or allergic reactions, or to align with specific dietary preferences.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"BEGINNER'S PROTEIN" Can't verify

The term 'Beginner's Protein' is a product designation that cannot be verified from the ingredient list or nutrition facts.

?
"THE ULTIMATE PROTEIN BLEND" Can't verify

The claim 'The Ultimate Protein Blend' is a subjective marketing statement that cannot be verified from the ingredient list or nutrition facts.

?
"NUTRACEUTICAL" Can't verify

The term 'Nutraceutical' is a regulatory designation that cannot be verified from the ingredient list or nutrition facts.

§
"For Adults" Regulatory designation

This is the maker’s regulatory age/stage designation for the product — an ingredient list can’t confirm or deny it, so it’s classified separately rather than flagged as a doubtful claim.

✓
"12g PROTEIN" Checks out

The product contains 12g of protein per 30g serving, which is derived from the 40g protein per 100g stated in the nutrition facts.

protein g 40 (per 100g) serving size: 1 Level Scoop (30g)
✓
"5.6g EAAs" Checks out

The product contains 5.64g of Essential Amino Acids (EAAs) per 30g serving, which is derived from the 18.8g EAAs per 100g stated in the nutrition facts.

Essential Amino Acids (EAAs) 18.8 g (per 100g) serving size: 1 Level Scoop (30g)
✓
"0g ADDED SUGARS" Checks out

The nutrition information states 0g of added sugar per 100g.

added sugar g 0
✓
"Whey Protein Powder" Checks out

Whey Protein Concentrate is listed as an ingredient.

Whey Protein Concentrate

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Skimmed Milk Powder
  • 2.
    Whey Protein Concentrate
  • 3.
    Cocoa Powder
  • 4.
    Nature Identical Flavouring Substances
  • 5.
    Stabilizer
    Xanthan gum (INS 415)
    Stabilizer (INS 415)
  • 6.
    Emulsifier
    Lecithin (INS 322)
    Emulsifier (INS 322 (i))
  • 7.
    Sweetener
    Sucralose (INS 955)
    Sweetener (INS 955)
  • 8.
    Anticaking Agent
    Silicon dioxide (INS 551)
    & Anticaking Agent (INS 551)

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Skimmed Milk Powder, Whey Protein Concentrate
Allergen
High in sugar Trace trans fat
Nutrition (per 100 g) Serving: 1 Level Scoop (30g)
Energy 371.7 kcal
Protein 40 g
Carbohydrate 45.5 g
Total Sugars 36 g
Added Sugars 0 g
Total Fat 3.3 g
Saturated Fat 2.1 g
Trans Fat 0.01 g
Sodium 472.1 mg
Mono Unsaturated Fatty Acids 0.98 g
Poly Unsaturated Fatty Acids 0.22 g
Cholesterol 47.4 mg
Essential Amino Acids (EAAs) 18.8 g
Branched Chain Amino Acids (BCAAs) 8.82 g
Semi Essential Amino Acids (SEAAs) 6.08 g
Non Essential Amino Acids (NEAAs) 15.12 g
Glutamic Acid 7.01 g

Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.

What are the ingredients in MuscleBlaze Beginner's Whey Protein Powder, Chocolate?

The label of MuscleBlaze Beginner's Whey Protein Powder, Chocolate lists 8 ingredients, in label order: Skimmed Milk Powder, Whey Protein Concentrate, Cocoa powder, Nature identical flavouring substances, Stabilizers, Emulsifier, Sweetener, Anticaking Agent. Flagged by the analysis: Nature identical flavouring substances, Sweetener.

Is MuscleBlaze Beginner's Whey Protein Powder, Chocolate safe to eat?

MuscleBlaze Beginner's Whey Protein Powder, Chocolate scores 4.5/10 on Decode Label (Moderate). This protein supplement offers beneficial milk-derived proteins. It's generally suitable for adults, but those with additive sensitivities should be aware of the lack of specific ingredient details.

Why does MuscleBlaze Beginner's Whey Protein Powder, Chocolate score 4.5/10?

Flagged in the score: Undisclosed nature identical flavouring substances. Sweetener — added sweetener — usually a high-intensity, calorie-free type such as acesulfame-K, sucralose or steviol glycosides (occasionally a bulk sugar-alcohol). Either way, some people prefer to limit or avoid these, so it is noted as a moderate, preference-level concern rather than a hazard. (A specific sweetener may carry its own caution — e.g. aspartame is contraindicated in phenylketonuria.).

Who should avoid MuscleBlaze Beginner's Whey Protein Powder, Chocolate?

The points the analysis notes are most relevant to: Sensitive to undisclosed food additives; Specific dietary restrictions; Milk allergy / lactose intolerance.

Does MuscleBlaze Beginner's Whey Protein Powder, Chocolate contain allergens?

Yes — the ingredient list contains milk (Skimmed Milk Powder and Whey Protein Concentrate). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does MuscleBlaze Beginner's Whey Protein Powder, Chocolate contain milk?

Yes — the ingredient list names Skimmed Milk Powder and Whey Protein Concentrate. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Is MuscleBlaze Beginner's Whey Protein Powder, Chocolate high in sugar?

Yes — 36 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 0 g of that as added sugar per 100 g.

Are the claims on the MuscleBlaze Beginner's Whey Protein Powder, Chocolate pack accurate?

Decode Label checked 8 claims against the ingredient list and nutrition panel. "BEGINNER'S PROTEIN" — can't be verified from the label. "THE ULTIMATE PROTEIN BLEND" — can't be verified from the label. "NUTRACEUTICAL" — can't be verified from the label.

Is MuscleBlaze Beginner's Whey Protein Powder, Chocolate vegetarian?

MuscleBlaze Beginner's Whey Protein Powder, Chocolate is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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