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Brand founded in India, 1994 · about the brand
Fun Flips Puffs Hot & Saucy
Decode Label Safety Score
How we got 5.5 ShowHide
Reviewed 1 time · Methodology v3.1 (updated 8 Oct 2026) — what changed
This snack product is primarily corn-based, offering a generally neutral base. While the product contains common ingredients like sugar and iodized salt, their overall contribution to the nutritional profile should be considered, especially for those monitoring intake. The 'Hydrolyzed Vegetable Protein' can contribute to a savory taste but may also contain free glutamates, which some individuals prefer to avoid. Overall, it's a typical processed snack with some additive transparency issues.
At a glance
From the declared label — not a lab testFindings to weigh
Corn-based snack with undisclosed flavourings and enhancers
This snack is made mostly from corn meal, with added sugar, salt, and spices. It contains 'Flavouring Substances' and a 'Flavour Enhancer' that are not specifically identified, which means the exact compounds used for taste are not transparently disclosed.
Consider this product carefully if you are
- Avoiding certain additives or colours — Flavour Enhancer is declared.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 6.7 g · trans fat 0 g per 100 g/ml
Why the score is capped
Flavouring not disclosed — the label does not say which substance this is
Rule F-CAP-13
Watch out for
Potential for high sodium and sugar content depending on serving size.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Disodium Ribonucleotides (E635)
E635 is a mixture of disodium inosinate (E631) and disodium guanylate (E627). Both are purine nucleotides, which the body breaks down to uric acid. People with gout or hyperuricaemia, or who have been advised to limit purines, may wish to limit foods containing it. The amounts used in foods are small, so the concern applies to people already managing uric acid rather than to the general population.
Regulatory & scientific authority Source: EFSA; WHO; Arthritis Foundation
Disodium Ribonucleotides: regulation, sources and other products →Decode Label Analysis
The ingredient 'Flavour Enhancer' is not specifically identified. If it includes Disodium Ribonucleotides, it is a purine source relevant for individuals managing gout.
The ingredient 'Flavouring Substances' is not specifically identified, which limits transparency regarding the exact compounds used for flavour.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The label states 'It's Baked', but there is no information in the ingredients or nutrition facts to confirm the cooking method.
The ingredients list 'CONTAINS ADDED FLAVOURS - NATURAL AND NATURE IDENTICAL FLAVOURING SUBSTANCES', which supports the claim of having exotic flavours.
The ingredients list red chilli powder and tomato powder, which contribute to a hot and saucy flavor profile.
The primary ingredient listed is Corn Meal (72.30%), indicating the product is made with corn.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Corn Meal 72.3%Corn Meal (72.30%)
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2.
Edible Vegetable OilEdible Vegetable Oil (Palmolein Oil)
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3.
Sugar
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4.
Iodized Salt
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5.
Spices and CondimentsSpices and Condiments (Onion Powder, Red Chilli Powder, Coriander, Cumin Powder)
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6.
Rice Meal
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7.
Tomato Powder
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8.
Hydrolyzed Vegetable Protein
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9.
Acidity RegulatorCitric acid (INS 330)Acidity Regulator (INS 330)
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10.
Flavour EnhancerDisodium guanylate (INS 627), Disodium inosinate (INS 631)Flavour Enhancer (INS 627, INS 631)
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11.
Flavouring Substances undisclosed flavouringCONTAINS ADDED FLAVOURS - NATURAL AND NATURE IDENTICAL FLAVOURING SUBSTANCES
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 445.71 kcal |
| Protein | 5.56 g |
| Carbohydrate | 72.68 g |
| Total Sugars | 7.11 g |
| Added Sugars | 4.8 g |
| Total Fat | 14.75 g |
| Saturated Fat | 6.7 g |
| Trans Fat | 0.01 g |
| Sodium | 1,256.42 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other chips snacks products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Fun Flips Puffs Hot & Saucy?
The label of Fun Flips Puffs Hot & Saucy lists 11 ingredients, in label order: Corn Meal, Edible Vegetable Oil, Sugar, Iodized Salt, Spices and Condiments, Rice Meal, Tomato Powder, Hydrolyzed Vegetable Protein, Acidity Regulator, Flavour Enhancer, Flavouring Substances. Flagged by the analysis: Flavour Enhancer.
Is Fun Flips Puffs Hot & Saucy safe to eat?
Fun Flips Puffs Hot & Saucy scores 5.5/10 on Decode Label (Moderate). This snack is made mostly from corn meal, with added sugar, salt, and spices. It contains 'Flavouring Substances' and a 'Flavour Enhancer' that are not specifically identified, which means the exact compounds used for taste are not transparently disclosed.
Why does Fun Flips Puffs Hot & Saucy score 5.5/10?
What the analysis notes: Potential for high sodium and sugar content depending on serving size.
Who should avoid Fun Flips Puffs Hot & Saucy?
The points the analysis notes are most relevant to: Sensitive to undisclosed flavouring substances; Avoiding flavour enhancers (e.g., purine sources); Managing gout (due to purine sources).
How much sugar is in Fun Flips Puffs Hot & Saucy?
7.1 g of total sugar per 100 g. The label declares 4.8 g of that as added sugar per 100 g.
Is Fun Flips Puffs Hot & Saucy high in salt?
Yes — 1,256 mg of sodium per 100 g (about 3.14 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Fun Flips Puffs Hot & Saucy pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "It's Baked" — can't be verified from the label.
Is Fun Flips Puffs Hot & Saucy vegetarian?
Fun Flips Puffs Hot & Saucy is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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