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Brand owned by Mondelez International (United States) · about the brand
Bourn Vita 5 Star Magic 2X Strength Nutrients
Decode Label Safety Score
How we got 3.6 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This cereal-based beverage mix, marketed for children, contains a significant amount of added sugar and an ammonia-caramel colour (INS 150c) which is classified by IARC as Group 2B, possibly carcinogenic to humans. While it provides some vitamins and minerals, the high sugar content and the presence of this specific colour are notable concerns for regular consumption, especially for its intended young audience. Individuals seeking to limit sugar intake or avoid specific food colours should be cautious.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Minerals
- Vitamins
Declared allergens: Milk, Soy and Gluten
Relevant if you have any of these allergies or intolerances.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
High added sugar; contains IARC 2B caramel colour.
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This cereal-based beverage mix, aimed at children, contains a high amount of added sugar, which is a concern for dental health and overall diet. It also includes Caramel (INS 150c), an ammonia-process colour classified by IARC as Group 2B, 'possibly carcinogenic to humans'. Additionally, the specific flavouring compounds are not disclosed, which may be a concern for those with sensitivities.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 29.6 g per 100 g.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitHigh added sugar content is a concern for dental health and overall dietary balance in young children.
Other audiences
LimitContains Caramel (INS 150c), an ammonia-process colour classified by IARC as Group 2B, 'possibly carcinogenic to humans'.
Specific sensitivities
Avoid if affectedContains barley, wheat, and wheat gluten, which are sources of gluten.
Contains milk solids, which are a source of dairy allergens.
Why the score is capped
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
Flavours not disclosed — the label does not say which substance this is
Rule F-CAP-13
What's good
Fortified with essential vitamins and minerals
Watch out for
High added sugar content
Presence of Caramel (INS 150c), an IARC Group 2B classified colour
Undisclosed flavouring compounds
Contains common allergens: milk solids, wheat, and wheat gluten
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Added Sugars
Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.
Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)
Added Sugars: regulation, sources and other products →Wheat Flour
Wheat and wheat-derived ingredients contain gluten, which triggers an autoimmune response in people with celiac disease, causing intestinal damage. People with non-celiac gluten sensitivity (NCGS) or wheat allergy must also avoid this ingredient. Labelled as a major allergen by FSSAI.
Regulatory & scientific authority Source: FSSAI Food Labelling Regulations; Celiac Disease Foundation
Wheat Flour: regulation, sources and other products →Decode Label Analysis
Contains Caramel (INS 150c), an ammonia-process colour classified by IARC as Group 2B, 'possibly carcinogenic to humans'.
High amount of added sugar, which is a concern for dental health and overall dietary sugar intake, especially for children.
Contains undisclosed flavouring compounds, which may be a concern for individuals with sensitivities or allergies.
Contains wheat and wheat gluten, which are common allergens and unsuitable for individuals with celiac disease or gluten sensitivity.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The term "5 Star Magic" is a proprietary name and cannot be verified against the ingredient list.
The claim of "2X Strength Nutrients" is a comparative claim that cannot be verified without a baseline for comparison or specific nutrient levels to double.
The claim states that adding the product to milk will provide 2X Vitamin D, Iron, and Zinc. This cannot be verified without knowing the nutrient content of the milk and the baseline for comparison.
The claim "Scientifically Designed" is a general statement about the product's development process and cannot be verified from the ingredient list or nutrition facts.
This is the maker’s regulatory age/stage designation for the product — an ingredient list can’t confirm or deny it, so it’s classified separately rather than flagged as a doubtful claim.
The ingredients list "Flavours (Natural and Nature Identical Flavouring Substances)", which supports the claim of added caramel flavour.
The ingredients list "Cereal Extract 63%*, Barley, Wheat, Millets", confirming it is a cereal-based beverage mix.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Cereal Extract 63%Cereal Extract 63%*
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Barley within Cereal Extract
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Wheat within Cereal Extract
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Millets within Cereal Extract
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2.
Sugar
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3.
Milk Solids
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4.
Colour synthetic colourColour (150 c)
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5.
Maltodextrin
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6.
Minerals
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7.
EmulsifiersLecithin (INS 322), Mono- and diglycerides of fatty acids (INS 471)Emulsifiers (322, 471)
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8.
Flavours undisclosed flavouringFlavours (Natural and Nature Identical Flavouring Substances)
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9.
Cocoa Solids 0.5% trace amountCocoa Solids (0.5%*)
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10.
Raising AgentSodium carbonates (INS 500)Raising Agent (500 (ii))
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11.
Wheat Gluten
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12.
Vitamins
-
13.
Iodised Salt
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 385 kcal |
| Protein | 7 g |
| Carbohydrate | 87 g |
| Total Sugars | 48 g |
| Added Sugars | 29.6 g |
| Total Fat | 0.7 g |
| Saturated Fat | 0.2 g |
| Trans Fat | 0 g |
| Sodium | 341 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other health malt drink products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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Bournvita Bournvita 5 Star Magic Nutrition Drink
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Bournvita Cereal Based Beverage Mix
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Horlicks Chocolate Delight
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What are the ingredients in Bourn Vita 5 Star Magic 2X Strength Nutrients?
The label of Bourn Vita 5 Star Magic 2X Strength Nutrients lists 16 ingredients, in label order: Cereal Extract, Barley, Wheat, Millets, Sugar, Milk Solids, Colour, Maltodextrin, Minerals, Emulsifier, Flavours, Cocoa Solids, Raising Agents, Wheat gluten, Vitamins, Iodised Salt. None of them is flagged by the analysis.
Is Bourn Vita 5 Star Magic 2X Strength Nutrients safe to eat?
Bourn Vita 5 Star Magic 2X Strength Nutrients scores 3.6/10 on Decode Label (Concerning). The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This cereal-based beverage mix, aimed at children, contains a high amount of added sugar, which is a concern for dental health and overall diet. It also includes Caramel (INS 150c), an ammonia-process colour classified by IARC as Group 2B, 'possibly carcinogenic to humans'. Additionally, the specific flavouring compounds are not disclosed, which may be a concern for those with sensitivities.
Why does Bourn Vita 5 Star Magic 2X Strength Nutrients score 3.6/10?
What the analysis notes: High added sugar content. Presence of Caramel (INS 150c), an IARC Group 2B classified colour. Undisclosed flavouring compounds.
Who should avoid Bourn Vita 5 Star Magic 2X Strength Nutrients?
The points the analysis notes are most relevant to: Avoiding IARC Group 2B caramel-colour additives; Limiting added sugar intake; Sensitive to undisclosed flavouring compounds; Gluten sensitivity or celiac disease; Milk allergy / lactose intolerance.
Is Bourn Vita 5 Star Magic 2X Strength Nutrients suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Bourn Vita 5 Star Magic 2X Strength Nutrients contain allergens?
Yes — the ingredient list contains milk (Milk Solids), soy (the pack’s allergen statement) and gluten (Barley, Wheat and Wheat gluten). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Bourn Vita 5 Star Magic 2X Strength Nutrients contain milk?
Yes — the ingredient list names Milk Solids. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Does Bourn Vita 5 Star Magic 2X Strength Nutrients contain soy?
Yes — the ingredient list names the pack’s allergen statement. People with soy allergy should treat it as containing soy, and check the allergen statement on the pack too.
Does Bourn Vita 5 Star Magic 2X Strength Nutrients contain gluten?
Yes — the ingredient list names Barley, Wheat and Wheat gluten. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.
Is Bourn Vita 5 Star Magic 2X Strength Nutrients high in sugar?
Yes — 48 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 29.6 g of that as added sugar per 100 g.
Are the claims on the Bourn Vita 5 Star Magic 2X Strength Nutrients pack accurate?
Decode Label checked 7 claims against the ingredient list and nutrition panel. "5 Star Magic" — can't be verified from the label. "2X Strength Nutrients" — can't be verified from the label. "Add to milk for 2X Vit D, Iron, Zinc" — can't be verified from the label.
Is Bourn Vita 5 Star Magic 2X Strength Nutrients vegetarian?
Bourn Vita 5 Star Magic 2X Strength Nutrients is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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