Little Joys Nutrimix Chocolate Flavour — product pack

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Little Joys

Brand owned by Mosaic Wellness (India) · about the brand

Little Joys Nutrimix Chocolate Flavour

Veg Jain beverage
4.5 Moderate

Decode Label Safety Score

Nutrition · 40% 2.1/10
Ingredient safety · 30% 10.0/10
Processing · 20% 2.0/10
Marketing · 10% 9.0/10
How we got 4.5 Show
Weighted score 5.2/10
Score limited by a dominant nutrition concern. 5.1
Capped — Highly processed (NOVA) and high total sugar ≤ 4.5
Also flagged
Flavour not disclosed — the label does not say which substance this is
Final score 4.5/10 · Moderate

Methodology v3.1 (updated 8 Oct 2026) — what changed

This health malt drink for children contains a notable amount of added sugars from jaggery and dates powder, which are free sugars and should be consumed in moderation, especially for a developing child's diet. While it offers protein, vitamins, and minerals, the presence of 'Natural Identical Flavour' without specific disclosure raises transparency concerns regarding its composition.

Declared allergens: Tree nuts, Milk and Gluten

Tree nuts· Almond Powder, Walnut Powder Milk· Skim Milk Powder, Milk Protein Concentrate Gluten· the pack’s allergen statement

People with these allergies should avoid it and check the pack’s own allergen statement.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

High added sugars from jaggery and dates; undisclosed flavour

This health drink for children contains significant added sugars from jaggery and dates powder, which contribute to overall free sugar intake. While fortified with protein, vitamins, and minerals, the use of an undisclosed 'Natural Identical Flavour' means the specific compounds are not transparently listed.

Consider this product carefully if you are

  • Looking for a lower-sugar option — Added sugar is 14.4 g per 100 g.
Okay for: Children without specific dietary restrictions (in moderation)
Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Nutrition profile Jaggery Powder

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Hydration & Nutritional Value Significant concern · 2.1/10
Added & Hidden Sugar Significant concern · 2.5/10
Empty Calories & Caloric Load Significant concern · 3.0/10
Caffeine & Stimulant Load Minor concern · 6.0/10
Artificial Sweeteners No concern identified · 8.0/10
Acidity & Dental Erosion No concern identified · 8.0/10
Artificial Colours & Dyes No concern identified · 8.0/10
Artificial Flavours No concern identified · 8.0/10
Preservatives & Additives No concern identified · 8.0/10

Infants under 1

Avoid

Contains added sugar, which is not recommended for infants under 1 year of age.

Toddlers & young children (1–5)

Limit

Contains significant added sugars from jaggery and dates powder. High sugar intake in young children can contribute to dental caries and may influence dietary preferences.

Specific sensitivities

Avoid if affected
Children with milk or tree nut allergies

Contains skim milk powder, milk protein concentrate, almond powder, and walnut powder, which are common allergens.

Why the score is capped

Highly processed (NOVA) and high total sugar

Rule F-CAP-07

Flavour not disclosed — the label does not say which substance this is

Rule F-CAP-13

What's good

Good source of protein from milk and protein concentrate

Fortified with essential vitamins and minerals

Contains DHA for brain and eye development

Includes millets and nuts for added nutrients and fiber

Watch out for

High added sugar content from jaggery and dates powder, which are free sugars

Undisclosed 'Natural Identical Flavour' raises transparency concerns

Contains milk and tree nuts (almonds, walnuts) which are common allergens

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Added Sugars

Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.

Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)

Added Sugars: regulation, sources and other products →

Decode Label Analysis

Contains Jaggery Powder and Dates Powder, which are sources of free sugars. WHO advises keeping free sugar intake under 10% of total energy, ideally under 5%, especially for children.

The ingredient 'Natural Identical Flavour' lacks specific disclosure, which means the exact flavouring compounds are not identified on the label, raising transparency concerns.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

§
"7-12 Years" Regulatory designation

This is the maker’s regulatory age/stage designation for the product — an ingredient list can’t confirm or deny it, so it’s classified separately rather than flagged as a doubtful claim.

7-12 Years
?
"Nutrimix" Can't verify

Nutrimix is a product name and not a verifiable claim.

§
"7+ Years" Regulatory designation

This is the maker’s regulatory age/stage designation for the product — an ingredient list can’t confirm or deny it, so it’s classified separately rather than flagged as a doubtful claim.

7+ Years
✓
"Naturally Sweetened" Checks out

The ingredients list jaggery powder and dates powder as sweeteners, which are natural.

Nutri Sweet Mix (Jaggery Powder & Dates Powder) Jaggery Powder Dates Powder
✓
"4 Protein Blend" Checks out

The ingredients list skim milk powder and milk protein concentrate, which are two protein sources. The label also states 'Protein Mix (Skim Milk Powder & Milk Protein Concentrate)' which implies a blend.

Protein Mix (Skim Milk Powder & Milk Protein Concentrate) Skim Milk Powder Milk Protein Concentrate
✓
"Calcium Supports Bone Health" Checks out

The nutrition information shows 1147.06 mg of Calcium per 100g, which is a significant amount for bone health.

Calcium (mg) 1147.06 mg
✓
"Vit C Supports Immunity" Checks out

The nutrition information shows 44.12 mg of Vitamin C per 100g, which is a significant amount for immunity.

Vitamin C (mg) 44.12 mg
✓
"Vit A Supports Eyesight" Checks out

The nutrition information shows 1147.06 mcg of Vitamin A per 100g, which is a significant amount for eyesight.

Vitamin A (mcg) 1147.06 mcg
✓
"DHA Supports Brain Development" Checks out

The ingredients list Algal DHA (Docosahexaenoic Acid) and the nutrition information shows 58.82 mg of DHA per 100g.

Algal DHA (Docosahexaenoic Acid) Docosahexaenoic Acid DHA (mg) 58.82 mg
✓
"23 Essential Vitamins & Minerals" Checks out

The nutrition information lists more than 23 vitamins and minerals.

Vitamin B1 Vitamin B2 Vitamin B3 Vitamin B5
✓
"9g Protein per serving" Checks out

The nutrition information states 26.47g of protein per 100g, and with a serving size of 34g, this calculates to approximately 9.00g of protein per serving.

protein g 26.47 serving size: 34g
✓
"Chocolate Flavour" Checks out

The ingredients list cocoa solids, chocolate, and natural identical chocolate flavour.

Cocoa Solids Natural Identical Flavours (Chocolate & Vanilla) Chocolate

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Protein Mix
    Protein Mix (Skim Milk Powder & Milk Protein Concentrate)
  • Skim Milk Powder within Protein Mix
  • Milk Protein Concentrate within Protein Mix
  • 2.
    Nutri Sweet Mix
    Nutri Sweet Mix (Jaggery Powder & Dates Powder)
  • Jaggery Powder within Nutri Sweet Mix
  • Dates Powder within Nutri Sweet Mix
  • 3.
    Cocoa Solids
  • 4.
    Millets & Nuts Mix
    Millets & Nuts Mix (Bajra Powder, Jowar Powder, Ragi Powder, Almond Powder & Walnut Powder)
  • Bajra Powder within Millets & Nuts Mix
  • Jowar Powder within Millets & Nuts Mix
  • Ragi Powder within Millets & Nuts Mix
  • Almond Powder within Millets & Nuts Mix
  • Walnut Powder within Millets & Nuts Mix
  • 5.
    Vitamins & Minerals
  • 6.
    Natural Identical Flavours
    Natural Identical Flavours (Chocolate & Vanilla)
  • Chocolate within Natural Identical Flavours
  • Vanilla within Natural Identical Flavours
  • 7.
    Algal DHA
    Algal DHA (Docosahexaenoic Acid)
  • Docosahexaenoic Acid within Algal DHA
  • 8.
    Chicory Root Fiber trace amount
    Chicory Root Fiber (Inulin)
  • Inulin within Chicory Root Fiber
  • 9.
    Enzymes Blend
    Enzymes Blend (Amylase & Cellulase)
  • Amylase within Enzymes Blend
  • Cellulase within Enzymes Blend

Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Tree nuts Allergen on the label: Almond Powder, Walnut Powder
Allergen
Milk Allergen on the label: Skim Milk Powder, Milk Protein Concentrate
Allergen
Gluten Allergen on the label: the pack’s allergen statement
Allergen

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

High in sugar High in added sugar
Nutrition (per 100 g) Serving: 34g
Energy 357.96 kcal
Protein 26.47 g
Carbohydrate 58.52 g
Total Sugars 42.2 g
Added Sugars 14.4 g
Total Fat 5.68 g
Saturated Fat 1.13 g
Trans Fat 0 g
Dietary Fibre 0.48 g
Sodium 205.88 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.

Compare with other health malt drink products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Little Joys Nutrimix Chocolate Flavour?

The label of Little Joys Nutrimix Chocolate Flavour lists 24 ingredients, in label order: Protein Mix, Skim Milk Powder, Milk Protein Concentrate, Nutri Sweet Mix, Jaggery Powder, Dates Powder, Cocoa Solids, Millets & Nuts Mix, Bajra Powder, Jowar Powder, Ragi Powder, Almond Powder, Walnut Powder, Vitamins and Minerals, Natural Identical Flavour, Chocolate, Vanilla, Algal DHA, Docosahexaenoic Acid, Chicory Root Fiber, Inulin, Enzymes Blend, Amylase, Cellulase. Flagged by the analysis: Jaggery Powder, Dates Powder.

Is Little Joys Nutrimix Chocolate Flavour safe to eat?

Little Joys Nutrimix Chocolate Flavour scores 4.5/10 on Decode Label (Moderate). This health drink for children contains significant added sugars from jaggery and dates powder, which contribute to overall free sugar intake. While fortified with protein, vitamins, and minerals, the use of an undisclosed 'Natural Identical Flavour' means the specific compounds are not transparently listed.

Why does Little Joys Nutrimix Chocolate Flavour score 4.5/10?

Flagged in the score: High added sugar content from jaggery and dates powder, which are free sugars. Also noted: Undisclosed 'Natural Identical Flavour' raises transparency concerns. Contains milk and tree nuts (almonds, walnuts) which are common allergens.

Who should avoid Little Joys Nutrimix Chocolate Flavour?

The points the analysis notes are most relevant to: Avoiding high added sugar intake; Sensitive to undisclosed flavouring agents; Tree-nut allergy; Milk allergy / lactose intolerance.

Is Little Joys Nutrimix Chocolate Flavour suitable for babies or young children?

Infants under 1: Avoid. Toddlers & young children (1–5): Limit.

Does Little Joys Nutrimix Chocolate Flavour contain allergens?

Yes — the ingredient list contains tree nuts (Almond Powder and Walnut Powder), milk (Skim Milk Powder and Milk Protein Concentrate) and gluten (the pack’s allergen statement). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Little Joys Nutrimix Chocolate Flavour contain tree nuts?

Yes — the ingredient list names Almond Powder and Walnut Powder. People with tree-nut allergy should treat it as containing tree nuts, and check the allergen statement on the pack too.

Does Little Joys Nutrimix Chocolate Flavour contain milk?

Yes — the ingredient list names Skim Milk Powder and Milk Protein Concentrate. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Does Little Joys Nutrimix Chocolate Flavour contain gluten?

Yes — the ingredient list names the pack’s allergen statement. People with gluten / wheat sensitivity (coeliac disease) should treat it as containing gluten, and check the allergen statement on the pack too.

Is Little Joys Nutrimix Chocolate Flavour high in sugar?

Yes — 42.2 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 14.4 g of that as added sugar per 100 g.

Are the claims on the Little Joys Nutrimix Chocolate Flavour pack accurate?

Decode Label checked 12 claims against the ingredient list and nutrition panel. "7-12 Years" — can't be verified from the label. "Nutrimix" — can't be verified from the label. "7+ Years" — can't be verified from the label.

Is Little Joys Nutrimix Chocolate Flavour vegetarian?

Little Joys Nutrimix Chocolate Flavour is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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