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Brand owned by Gujarat Cooperative Milk Marketing Federation (India) · about the brand
Amul Bitter 90% Chocolate, 150 Gram
Decode Label Safety Score
How we got 5.9 ShowHide
Reviewed 5 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This chocolate candy offers a rich cocoa experience, but its high sugar content and the presence of artificial flavoring substances mean it should be consumed in moderation, especially by children. Individuals with sensitivities to artificial flavors or those monitoring sugar intake should be particularly cautious.
At a glance
From the declared label — not a lab testWhat’s favorable
- Cocoa Solids
- Cocoa butter
- Lecithin
- Polyglycerol Polyricinoleate
Rich Cocoa with High Sugar and Artificial Flavors
This chocolate candy features a strong cocoa base but contains a significant amount of sugar, listed high in the ingredients. It also includes artificial flavoring substances and emulsifiers that are not fully disclosed, which may be a concern for those with sensitivities or who prefer natural ingredients. Enjoy in moderation as an occasional treat.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 21.5 g · trans fat 0 g per 100 g/ml
1 concern could not be assessed from this label. That means we don't know — not that there's nothing to find.
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitThis product contains a significant amount of added sugar, which should be limited in the diets of young children to prevent dental issues and promote healthy eating habits.
What's good
Contains cocoa solids and cocoa butter, providing authentic chocolate flavor
Lecithin and Polyglycerol Polyricinoleate are generally safe emulsifiers
Watch out for
High sugar content, listed as the third ingredient
Presence of 'Artificial Flavouring Substances' which may not suit all consumers
Vanilla Flavour — a flavouring blend. Flavour substances are FSSAI/JECFA-evaluated, and labelling rules permit them to be declared by category ("natural", "nature identical", "artificial") rather than by individual compound — so the specific substances used are usually not disclosed. That means someone avoiding artificial flavourings, or with a known sensitivity, cannot verify what is in it. Noted as a moderate, transparency-level concern rather than a hazard.
Decode Label Analysis
The product contains 'Permitted Emulsifiers' and 'Artificial Flavouring Substances' without specific identification, which reduces transparency for consumers who wish to know the exact additives they are consuming.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The ingredient list confirms the presence of cocoa solids and cocoa butter, which contribute to the 'bitter' and 'chocolate' aspects, but the label does not state the 90% cocoa concentration, so the strength cannot be confirmed.
The ingredient list confirms the presence of cocoa solids and cocoa butter, but the label does not state the 90% cocoa concentration, so the strength cannot be confirmed.
The product name 'Amul Bitter 90% Chocolate' and the ingredients list cocoa solids and cocoa butter, indicating a dark chocolate product.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Cocoa SolidsCOCOA SOLIDS
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2.
Cocoa ButterCOCOA BUTTER
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3.
SugarSUGAR
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4.
Permitted EmulsifiersLecithin (INS 322), PGPR (polyglycerol polyricinoleate) (INS 476)PERMITTED EMULSIFIERS (E322, E476)
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Lecithin within Permitted EmulsifiersE322
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Polyglycerol Polyricinoleate within Permitted EmulsifiersE476
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5.
Artificial Flavouring SubstancesCONTAINS ADDED FLAVOURS (ARTIFICIAL FLAVOURING SUBSTANCES - COCOA & VANILLA)
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Cocoa Flavour within Artificial Flavouring SubstancesCOCOA
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Vanilla Flavour within Artificial Flavouring SubstancesVANILLA
In label order — normally largest quantity first. Select a row for the full write-up and sources.
The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 554 kcal |
| Protein | 14.2 g |
| Carbohydrate | 43 g |
| Added Sugars | 10 g |
| Total Fat | 36.1 g |
| Saturated Fat | 21.5 g |
| Trans Fat | 0 g |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other chocolate candy products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Amul Bitter 90% Chocolate, 150 Gram?
The label of Amul Bitter 90% Chocolate, 150 Gram lists 9 ingredients, in label order: Cocoa Solids, Cocoa butter, Sugar, Permitted Emulsifiers, Lecithin, Polyglycerol Polyricinoleate, Artificial Flavouring Substances, Cocoa Flavour, Vanilla Flavour. Flagged by the analysis: Cocoa Flavour, Vanilla Flavour.
Is Amul Bitter 90% Chocolate, 150 Gram safe to eat?
Amul Bitter 90% Chocolate, 150 Gram scores 5.9/10 on Decode Label (Moderate). This chocolate candy features a strong cocoa base but contains a significant amount of sugar, listed high in the ingredients. It also includes artificial flavoring substances and emulsifiers that are not fully disclosed, which may be a concern for those with sensitivities or who prefer natural ingredients. Enjoy in moderation as an occasional treat.
Why does Amul Bitter 90% Chocolate, 150 Gram score 5.9/10?
Flagged in the score: Vanilla Flavour — a flavouring blend. Flavour substances are FSSAI/JECFA-evaluated, and labelling rules permit them to be declared by category ("natural", "nature identical", "artificial") rather than by individual compound — so the specific substances used are usually not disclosed. That means someone avoiding artificial flavourings, or with a known sensitivity, cannot verify what is in it. Noted as a moderate, transparency-level concern rather than a hazard. Also noted: High sugar content, listed as the third ingredient. Presence of 'Artificial Flavouring Substances' which may not suit all consumers.
Who should avoid Amul Bitter 90% Chocolate, 150 Gram?
The points the analysis notes are most relevant to: Sensitive to artificial flavors; Managing sugar intake; Children (due to sugar content).
Is Amul Bitter 90% Chocolate, 150 Gram suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Are the claims on the Amul Bitter 90% Chocolate, 150 Gram pack accurate?
Decode Label checked 3 claims against the ingredient list and nutrition panel. "Amul Bitter 90% Chocolate" — can't be verified from the label. "BITTER 90% COCOA" — can't be verified from the label.
Is Amul Bitter 90% Chocolate, 150 Gram vegetarian?
Amul Bitter 90% Chocolate, 150 Gram is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.
About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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