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Brand founded in India, 2013 · about the brand
Veeba Chef's Choice Tomato Ketchup
Decode Label Safety Score
How we got 4.5 ShowHide
Scored as a condiment: nutrition is judged on what a 15 g serving delivers — a typical single use — not on the per-100g figures, which describe a quantity of this product nobody eats. The per-100g panel is still shown in full below.
Reviewed 4 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
This tomato paste product is generally suitable for most adults when used in moderation as a condiment. The primary concerns are its high sugar and sodium content, which are common in many processed sauces. Those monitoring sugar or sodium intake, or with sensitivities to additives, should exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Tomato Paste
- Spices and Condiments
High in sugar and sodium; contains additives
This tomato paste contains significant amounts of sugar and sodium, which should be considered for daily intake. Several additives, including stabilizers, acidity regulator, preservative, and sweetener, are not specifically identified, which can be a concern for those with sensitivities or who prefer full ingredient transparency.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Why the score is capped
Highly processed (NOVA) and high in sugar
Rule F-CAP-07
Sweetener not disclosed — the label does not say which substance this is
Rule F-CAP-13
What's good
Contains 25% tomato paste, providing a good base flavor
Includes iodised salt, contributing to essential iodine intake
Watch out for
High sugar content, contributing to overall daily sugar intake
High sodium content from both iodised salt and sea salt, which can be a concern for blood pressure
Decode Label Analysis
This lack of transparency prevents a full safety assessment and may be a concern for individuals with sensitivities or allergies to specific food additives.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
Chef's Choice is a proprietary designation that cannot be verified from the ingredient list or nutrition facts.
The claim 'GREAT VALUE' is a subjective marketing statement that cannot be verified from the provided label information.
The ingredient list does not explicitly state the absence of artificial flavours, nor does it list any flavours to confirm their nature.
The full ingredient list declares no a synthetic colour, which is exactly what this claim says. The label supports it.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Water
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2.
Tomato Paste 25%Tomato Paste (25.0%)
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3.
Sugar
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4.
Iodised Salt
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5.
StabilizersAcetylated distarch adipate (INS 1422), Xanthan gum (INS 415)Stabilizers (INS1422, INS415)
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6.
Acidity RegulatorAcetic acid (INS 260)Acidity Regulator (INS260)
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7.
Spices and Condiments
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8.
Sea Salt
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9.
PreservativeSodium benzoate (INS 211)Preservative (INS211)
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10.
SweetenerSteviol glycosides (INS 960)Sweetener [Steviol Glycoside (INS960)]
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 109 kcal |
| Protein | 0.75 g |
| Carbohydrate | 26.5 g |
| Total Sugars | 20.7 g |
| Added Sugars | 17.5 g |
| Total Fat | 0 g |
| Sodium | 880 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label. This is a condiment — used by the pinch or the spoonful, not eaten by the plate — so a red row here means the product is dense in that nutrient, not that a serving of it is. The score judges its nutrition on what a 15 g serving actually delivers.
Compare with other sauces spreads products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Veeba Chef's Choice Tomato Ketchup?
The label of Veeba Chef's Choice Tomato Ketchup lists 10 ingredients, in label order: Water, Tomato Paste, Sugar, Iodised Salt, Stabilizers, Acidity Regulator, Spices and Condiments, Sea Salt, Preservative, Sweetener. Flagged by the analysis: Preservative, Sweetener.
Is Veeba Chef's Choice Tomato Ketchup safe to eat?
Veeba Chef's Choice Tomato Ketchup scores 4.5/10 on Decode Label (Moderate). This tomato paste contains significant amounts of sugar and sodium, which should be considered for daily intake. Several additives, including stabilizers, acidity regulator, preservative, and sweetener, are not specifically identified, which can be a concern for those with sensitivities or who prefer full ingredient transparency.
Why does Veeba Chef's Choice Tomato Ketchup score 4.5/10?
What the analysis notes: High sugar content, contributing to overall daily sugar intake. High sodium content from both iodised salt and sea salt, which can be a concern for blood pressure.
Who should avoid Veeba Chef's Choice Tomato Ketchup?
The points the analysis notes are most relevant to: High blood pressure; Diabetes; Sodium-restricted diet; Sugar-restricted diet; Sensitivities to undisclosed additives.
How much sugar is in Veeba Chef's Choice Tomato Ketchup?
20.7 g of total sugar per 100 g. The label declares 17.5 g of that as added sugar per 100 g.
Is Veeba Chef's Choice Tomato Ketchup high in salt?
Yes — 880 mg of sodium per 100 g (about 2.2 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Veeba Chef's Choice Tomato Ketchup pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "Chef's Choice" — can't be verified from the label. "GREAT VALUE" — can't be verified from the label. "NO ARTIFICIAL FLAVOURS" — can't be verified from the label.
Is Veeba Chef's Choice Tomato Ketchup vegetarian?
Veeba Chef's Choice Tomato Ketchup is marked vegetarian, and contains no animal-derived ingredients.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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