Refreshing Facial Wash by Simple — product pack

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Simple

Refreshing Facial Wash

skincare
9.0 Favorable

Decode Label Safety Score

Ingredient safety · 55% 9.7/10
Processing · 15% 8.5/10
Marketing · 30% 7.9/10
DECODE LABEL SAFETY BADGE 9.0 OUT OF 10

Decode Label Safety Badge

Held by the top 12% of everything we score. Awarded on this product's published 9.0/10 — every scoring lane clear, no significant concern, and nothing on the label that its own ingredient list contradicts.

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How we got 9.0 Show
Weighted score 9.0/10
Final score 9.0/10 · Favorable

Methodology v3.1 (updated 8 Oct 2026) — what changed

This face wash is generally well-formulated for rinse-off use, featuring mild cleansing agents and beneficial skin conditioners. The primary concern is the presence of Iodopropynyl Butylcarbamate, a preservative with potential for skin sensitization and regulatory restrictions in certain cosmetic applications, particularly for leave-on products or those for children. While this is a rinse-off product, individuals with sensitive skin or known preservative allergies should exercise caution. The product is otherwise transparent with its ingredient disclosure.

Mild cleansing with a preservative concern for sensitive skin

This face wash uses gentle cleansing agents and includes skin-benefiting ingredients like Panthenol and Tocopheryl Acetate. However, it contains Iodopropynyl Butylcarbamate, a preservative that can cause skin sensitization in some individuals and has regulatory restrictions in certain cosmetic uses. It is generally suitable for most users, but those with sensitive skin or allergies should be aware.

Okay for: Most adults without known sensitivities
Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for skincare. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Harsh Surfactants & Irritants No concern identified · 8.0/10
Fragrance & Allergen Load No concern identified · 8.0/10
Preservative Safety No concern identified · 8.0/10
Irritant & Sensitising Actives No concern identified · 8.0/10
Endocrine-Active Ingredients No concern identified · 8.0/10
Carcinogen & Contaminant Risk No concern identified · 8.0/10
pH & Skin Barrier No concern identified · 8.0/10
Label Transparency No concern identified · 8.0/10

What's good

Contains mild cleansing agents (Cocamidopropyl Betaine) suitable for sensitive skin.

Includes beneficial skin conditioning agents like Panthenol and Tocopheryl Acetate.

Transparent ingredient list with no undisclosed fragrance.

Watch out for

Iodopropynyl Butylcarbamate, a preservative with potential for skin sensitization, especially for those with allergies.

Phenoxyethanol — common preservative - capped at 1%; French regulator advises caution for under-3s.

Propylene Glycol — humectant/solvent - occasional skin irritant at higher concentration.

Disodium EDTA — disodium EDTA is a chelating agent that keeps a product stable and clear. It has been flagged in some studies for potential endocrine-disrupting properties; regulatory consensus is not yet established, so it is noted as a low-level concern rather than a confirmed hazard.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Phenoxyethanol

Phenoxyethanol is the most widely used paraben-free preservative. The EU limits it to 1% in cosmetics (SCCS has confirmed this is safe for adults), and the French regulator ANSM advised in 2012 against leave-on products containing it for the nappy area of children under three and recommended a lower concentration for them. It can irritate sensitive skin.

Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex V (max 1.0%); SCCS opinion SCCS/1575/16; ANSM recommendation (2012)

Phenoxyethanol: regulation, sources and other products →

Iodopropynyl Butylcarbamate

IPBC is a preservative that the EU restricts: a low maximum concentration, not for lip or oral-hygiene products, and not for leave-on products or body lotions intended for children under three. It is a recognised contact sensitiser.

Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex V (conditions of use); SCCS opinion on IPBC

Iodopropynyl Butylcarbamate: regulation, sources and other products →

Cocamidopropyl Betaine

Cocamidopropyl betaine is the usual "gentle" co-surfactant in shampoos, face washes and baby washes. It was named Allergen of the Year by the American Contact Dermatitis Society in 2004; the reactions are attributed mainly to impurities (amidoamine, DMAPA) and are uncommon, but it is a common cause of surfactant allergy in people with eczema.

Peer-reviewed research Source: American Contact Dermatitis Society - Allergen of the Year 2004; contact-dermatitis literature

Cocamidopropyl Betaine: regulation, sources and other products →

Propylene Glycol (E1520)

Propylene glycol is a widely used humectant and solvent considered safe at normal levels. It can irritate or sensitise a minority of people, mainly in leave-on products on damaged or eczema-prone skin.

Peer-reviewed research Source: Cosmetic Ingredient Review; contact-dermatitis literature

Propylene Glycol: regulation, sources and other products →

Decode Label Analysis

Contains Iodopropynyl Butylcarbamate, a preservative associated with skin sensitization and contact allergy. Its use is restricted in certain cosmetic applications by EU regulations, particularly in leave-on products and those for children. While this is a rinse-off product, individuals with sensitive skin or known allergies should be cautious.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"KIND TO SKIN™" Can't verify

This is a proprietary or trademarked claim that cannot be verified against the ingredient list or other label information.

?
"deeply cleanses for smooth and fresh skin from 1st use" Can't verify

This claim describes a performance benefit that cannot be objectively verified from the ingredient list or other label information.

?
"DERMATOLOGICALLY TESTED" Can't verify

This claim refers to a testing process that cannot be verified from the ingredient list or other label information.

?
"no harsh chemicals that can upset your skin" Can't verify

The term 'harsh chemicals' is subjective and not defined, making the claim unverifiable from the ingredient list.

✓
"pro-vitamin B5+E" Checks out

The ingredient list includes Panthenol (pro-vitamin B5) and Tocopheryl Acetate (vitamin E), supporting the claim.

PANTHENOL TOCOPHERYL ACETATE
✓
"100% soap free" Checks out

The ingredient list does not contain any ingredients typically identified as soap (e.g., sodium cocoate, sodium olivate, sodium tallowate).

AQUA COCAMIDOPROPYL BETAINE PROPYLENE GLYCOL HYDROXYPROPYL METHYLCELLULOSE
✓
"no colour" Checks out

The ingredient list does not contain any ingredients typically identified as colorants.

AQUA COCAMIDOPROPYL BETAINE PROPYLENE GLYCOL HYDROXYPROPYL METHYLCELLULOSE
✓
"no perfume" Checks out

The ingredient list does not contain any ingredients typically identified as perfumes or fragrance compounds.

AQUA COCAMIDOPROPYL BETAINE PROPYLENE GLYCOL HYDROXYPROPYL METHYLCELLULOSE

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Water
    AQUA
  • 2.
    Cocamidopropyl Betaine
    COCAMIDOPROPYL BETAINE
  • 3.
    Propylene Glycol
    PROPYLENE GLYCOL
  • 4.
    Hydroxypropyl Methylcellulose
    HYDROXYPROPYL METHYLCELLULOSE
  • 5.
    Panthenol
    PANTHENOL
  • 6.
    Disodium EDTA
    DISODIUM EDTA
  • 7.
    Glycerin
    GLYCERIN
  • 8.
    Iodopropynyl Butylcarbamate
    IODOPROPYNYL BUTYLCARBAMATE
  • 9.
    Phenoxyethanol
    PHENOXYETHANOL
  • 10.
    Sodium Hydroxide
    SODIUM HYDROXIDE
  • 11.
    Tocopheryl Acetate
    TOCOPHERYL ACETATE
  • 12.
    Citric Acid
    CITRIC ACID

In label order — normally largest quantity first. Select a row for the full write-up and sources.

Compare with other face wash products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Refreshing Facial Wash?

The label of Refreshing Facial Wash lists 12 ingredients, in label order: Water, Cocamidopropyl Betaine, Propylene Glycol, Hydroxypropyl Methylcellulose, Panthenol, Disodium EDTA, Glycerin, Iodopropynyl Butylcarbamate, Phenoxyethanol, Sodium Hydroxide, Tocopheryl Acetate, Citric Acid. Flagged by the analysis: Iodopropynyl Butylcarbamate, Cocamidopropyl Betaine, Phenoxyethanol, Propylene Glycol, Disodium EDTA.

Is Refreshing Facial Wash safe to use?

Refreshing Facial Wash scores 9.0/10 on Decode Label (Favorable). This face wash uses gentle cleansing agents and includes skin-benefiting ingredients like Panthenol and Tocopheryl Acetate. However, it contains Iodopropynyl Butylcarbamate, a preservative that can cause skin sensitization in some individuals and has regulatory restrictions in certain cosmetic uses. It is generally suitable for most users, but those with sensitive skin or allergies should be aware.

Why does Refreshing Facial Wash score 9.0/10?

Flagged in the score: Iodopropynyl Butylcarbamate, a preservative with potential for skin sensitization, especially for those with allergies. Phenoxyethanol — common preservative - capped at 1%; French regulator advises caution for under-3s. Propylene Glycol — humectant/solvent - occasional skin irritant at higher concentration.

Who should avoid Refreshing Facial Wash?

The points the analysis notes are most relevant to: Sensitive skin; Preservative allergies; Avoiding Iodopropynyl Butylcarbamate.

Are the claims on the Refreshing Facial Wash pack accurate?

Decode Label checked 8 claims against the ingredient list and nutrition panel. "KIND TO SKIN™" — can't be verified from the label. "deeply cleanses for smooth and fresh skin from 1st use" — can't be verified from the label. "DERMATOLOGICALLY TESTED" — can't be verified from the label.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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