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NIVED Ice Cream Mix Powder Coconut Malai Flavoured
Decode Label Safety Score
How we got 3.3 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is held down by this product's nutrition profile, which dominates the assessment regardless of the rest of the formulation. This ice cream contains a high amount of sugar and several synthetic food colours, including Tartrazine (INS 102) and Ponceau 4R (INS 124), which are linked to hyperactivity in children and require a warning label in the EU.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Coconut Powder
High sugar, synthetic colours linked to hyperactivity, and undisclosed additives
This ice cream is high in sugar and contains multiple synthetic food colours, including Tartrazine (INS 102) and Ponceau 4R (INS 124), which are associated with hyperactivity in children. It is best consumed in moderation, especially by children.
Consider this product carefully if you are
- Looking for a lower-sugar option — Total sugar is 80.7 g per 100 g.
- Avoiding certain additives or colours — INS124 and INS102 are declared.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 1 g · trans fat 0 g per 100 g/ml
Infants under 1
AvoidHigh added sugar content is not suitable for infants.
Toddlers & young children (1–5)
LimitContains Tartrazine (INS 102) and Ponceau 4R (INS 124), artificial colours linked to hyperactivity in children. Consumption should be limited.
Why the score is capped
Contains Tartrazine (INS 102) and Ponceau 4r (INS 124), synthetic colours linked to hyperactivity in children; the EU requires a pack warning for each
Rule F-CAP-18 · Source: McCann et al., Lancet 2007; EFSA 2009; EU Regulation 1333/2008 Annex V warning
Highly processed (NOVA) and high total sugar
Rule F-CAP-07
Emulsifier, stabilizers, colour not disclosed — 3 additive classes are named without saying which substances they are
Rule F-CAP-13
What's good
Contains natural coconut powder for flavour
Watch out for
High in added sugar, listed as the first ingredient
Contains multiple synthetic food colours (INS 102, INS 133, INS 124)
Contains E407A (Processed Eucheuma Seaweed), a carrageenan derivative
Vanilla Flavour — a flavouring blend. Flavour substances are FSSAI/JECFA-evaluated, and labelling rules permit them to be declared by category ("natural", "nature identical", "artificial") rather than by individual compound — so the specific substances used are usually not disclosed. That means someone avoiding artificial flavourings, or with a known sensitivity, cannot verify what is in it. Noted as a moderate, transparency-level concern rather than a hazard.
E433 — polysorbate 80, a common food emulsifier.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Ponceau 4R (E124)
Ponceau 4R (E124) is a synthetic azo dye and one of the six Southampton-study colours. The EU requires foods containing it to carry the child-activity warning. Some people with aspirin or azo-dye sensitivity react to it. It is not permitted in every market (for example it is not an approved food colour in the United States).
Regulatory & scientific authority Source: EU Regulation 1333/2008 Annex V (mandatory warning: "may have an adverse effect on activity and attention in children"); McCann et al., Lancet 2007; EFSA re-evaluation of food colours (2009)
Ponceau 4R: regulation, sources and other products →Tartrazine (E102)
Tartrazine is a synthetic azo dye. It can cause hypersensitivity reactions in aspirin-sensitive individuals and asthma patients. The EU requires a warning label ("may have an adverse effect on activity and attention in children") on foods containing E102.
Regulatory & scientific authority Source: EFSA 2009; EU Regulation 1333/2008
Tartrazine: regulation, sources and other products →Carrageenan (E407)
Carrageenan is a seaweed-derived thickener and emulsifier widely used in dairy alternatives and processed foods. Animal and cell studies suggest it may promote intestinal inflammation, though regulatory agencies still permit it. People with inflammatory bowel conditions may wish to avoid it.
Regulatory & scientific authority Source: Bhattacharyya et al. 2008; IARC; Consumer Reports
Carrageenan: regulation, sources and other products →Brilliant Blue (E133)
E133 is a synthetic triarylmethane dye. It is banned or restricted in Austria, Belgium, France, Germany, Switzerland, and Sweden. May cause allergic reactions in sensitive individuals. No strong carcinogenic evidence, but the precautionary principle applies.
Regulatory & scientific authority Source: EFSA; CSPI
Brilliant Blue: regulation, sources and other products →Added Sugars
Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.
Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)
Added Sugars: regulation, sources and other products →Flavouring Substances
Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.
Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020
Flavouring Substances: regulation, sources and other products →Decode Label Analysis
Contains Tartrazine (INS 102), an artificial colour linked to hyperactivity in children and may cause reactions in aspirin-sensitive individuals. The EU requires a warning label for this ingredient.
Contains Ponceau 4R (INS 124), an artificial colour linked to hyperactivity in children. The EU requires a warning label for this ingredient.
Contains Brilliant Blue FCF (INS 133), a synthetic blue dye that is banned in several countries due to safety concerns.
Contains E407A (Processed Eucheuma Seaweed), a type of carrageenan that has been linked to gut inflammation in some studies.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This is a product category description and cannot be verified from the ingredient list.
The number of scoops the product makes is a usage claim that cannot be verified from the ingredient or nutrition list.
The ingredient list includes coconut powder and coconut flavoring substance, supporting the coconut malai flavored claim.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
-
1.
Sugar
-
2.
Milksolidsmilksolids
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3.
Starchstarch
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4.
Coconut Powdercoconut powder
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5.
Saltsalt
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6.
EmulsifiersEMULSIFIERS
-
7.
StabilizersSTABILIZERS
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E471 within Emulsifiers
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E412 within Stabilizers
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E433 within Emulsifiers
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E407A within Stabilizers
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8.
Artificial and Natural Identical Flavouring SubstanceARTIFICIAL AND NATURALIDENTICAL FLAVOURING SUBSTANCE
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Coconut Flavour within Artificial and Natural Identical Flavouring SubstanceCOCONUT
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Vanilla Flavour within Artificial and Natural Identical Flavouring SubstanceVANILLA
-
9.
Synthetic Food Colour synthetic colourSYNTHETIC FOOD COLOUR
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INS102 within Synthetic Food Colour synthetic colourTartrazine (INS 102)
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INS133 within Synthetic Food Colour synthetic colourBrilliant blue FCF (INS 133)
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INS124 within Synthetic Food Colour synthetic colourPonceau 4R (INS 124)
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 450.8 kcal |
| Protein | 1.7 g |
| Carbohydrate | 91.5 g |
| Total Sugars | 80.7 g |
| Total Fat | 1.6 g |
| Saturated Fat | 1 g |
| Trans Fat | 0 g |
| Dietary Fibre | 1.5 g |
| Sodium | 0.9 mg |
| Cholesterol | 0 g |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other ice cream products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
What are the ingredients in NIVED Ice Cream Mix Powder Coconut Malai Flavoured?
The label of NIVED Ice Cream Mix Powder Coconut Malai Flavoured lists 18 ingredients, in label order: Sugar, Milksolids, Starch, Coconut Powder, Salt, Emulsifier, Stabilizers, E471, E412, E433, E407A, Artificial and Natural Identical Flavouring Substance, Coconut Flavour, Vanilla Flavour, Synthetic Food Colour, INS102, INS133, INS124. Flagged by the analysis: INS102, INS124, INS133, E407A, Artificial and Natural Identical Flavouring Substance and 3 more.
Is NIVED Ice Cream Mix Powder Coconut Malai Flavoured safe to eat?
NIVED Ice Cream Mix Powder Coconut Malai Flavoured scores 3.3/10 on Decode Label (Concerning). This ice cream is high in sugar and contains multiple synthetic food colours, including Tartrazine (INS 102) and Ponceau 4R (INS 124), which are associated with hyperactivity in children. It is best consumed in moderation, especially by children.
Why does NIVED Ice Cream Mix Powder Coconut Malai Flavoured score 3.3/10?
Flagged in the score: Contains E407A (Processed Eucheuma Seaweed), a carrageenan derivative. Also noted: High in added sugar, listed as the first ingredient. Contains multiple synthetic food colours (INS 102, INS 133, INS 124).
Who should avoid NIVED Ice Cream Mix Powder Coconut Malai Flavoured?
The points the analysis notes are most relevant to: Children sensitive to artificial colours; Individuals managing sugar intake; Avoiding synthetic food colours; Sensitive to undisclosed food additives.
Is NIVED Ice Cream Mix Powder Coconut Malai Flavoured suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Is NIVED Ice Cream Mix Powder Coconut Malai Flavoured high in sugar?
Yes — 80.7 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label does not declare added sugar separately, so we cannot say how much of it is added.
Are the claims on the NIVED Ice Cream Mix Powder Coconut Malai Flavoured pack accurate?
Decode Label checked 3 claims against the ingredient list and nutrition panel. "ICE CREAM MIX POWDER" — can't be verified from the label. "10 MAKE SCOOPS (APPROX 90ML)" — can't be verified from the label.
Is NIVED Ice Cream Mix Powder Coconut Malai Flavoured vegetarian?
NIVED Ice Cream Mix Powder Coconut Malai Flavoured is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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