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Gold Anti-Hairfall Shampoo by Kesh King — product pack

Pack image shown to identify the product. Decode Label is independent of Kesh King and is not sponsored or endorsed by it. Trademarks

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Kesh King

Brand owned by Emami (India) · about the brand

Gold Anti-Hairfall Shampoo

haircare
5.5 Moderate

Decode Label Safety Score

Ingredient safety · 55% 8.0/10
Processing · 15% 3.5/10
Marketing · 30% 5.5/10
How we got 5.5 Show
Weighted score 6.6/10
Capped — Ingredient list looks incomplete — no cleansing/carrier base disclosed (actives only) ≤ 5.5
Also flagged
Undisclosed generic ingredient (specific compound not named) Undisclosed fragrance (allergens not named)
Final score 5.5/10 · Moderate

Rates 6.6/10 on the rest of its formulation — the cap is a targeted caution, not a problem with the whole product.

Methodology v3.1 (updated 8 Oct 2026) — what changed

This shampoo features a blend of traditional botanical extracts, which are generally well-regarded for hair and scalp health. However, the product's transparency is significantly compromised by the lack of a disclosed cleansing or carrier base, making a full safety assessment impossible. The presence of undisclosed 'Preservative' and 'Sugandhit Dravya' (fragrance) further limits transparency, as specific compounds and potential allergens are not named. Additionally, it contains two artificial colors, Brilliant Blue FCF and Tartrazine, which are associated with hyperactivity in children and may cause allergic reactions in sensitive individuals. While the botanical ingredients are a positive, the incomplete ingredient list and presence of synthetic additives are notable concerns for consumers seeking full disclosure and avoiding artificial colors.

At a glance

From the declared label — not a lab test

Findings to weigh

Score limiter Ingredient list looks incomplete — no cleansing/carrier base disclosed (actives only) See which concerns held the score down. →

What’s favorable

Incomplete ingredient list; contains artificial colors and undisclosed fragrance

This shampoo lists numerous botanical extracts, but critically omits its cleansing and carrier base, preventing a complete safety assessment. It also contains undisclosed fragrance and preservatives, which can be a concern for those with sensitivities. Two artificial colors, Brilliant Blue FCF and Tartrazine, are present, which are linked to hyperactivity in children and potential allergic reactions.

Okay for: Adults without specific sensitivities to listed ingredients

Personal check · free

Is this right for you or your family?

Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.

  • Ingredients you avoid. Sulphates, parabens, silicones, fragrance, drying alcohol, PEGs and more.
  • Sensitivities. Sensitive skin, hormonal considerations, pregnancy.
  • Skin and hair goals. Acne, dryness, ageing, hair fall, dandruff: what the label declares for each.
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Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Ingredient list looks incomplete — no cleansing/carrier base disclosed (actives only)

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for haircare. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Carcinogen & Contaminant Risk Significant concern · 2.5/10

Triggered by Tartrazine — a synthetic colour on our aromatic-amine watch list (impurity risk). A colour-quality caution, not a finding that this product contains a carcinogen.

Fragrance & Allergen Load Significant concern · 3.0/10
Label Transparency Moderate concern · 4.0/10
Harsh Surfactants & Irritants No concern identified · 8.0/10
Preservative Safety No concern identified · 8.0/10
Irritant & Sensitising Actives No concern identified · 8.0/10
Endocrine-Active Ingredients No concern identified · 8.0/10

Why the score is capped

Ingredient list looks incomplete — no cleansing/carrier base disclosed (actives only)

Rule PC-CAP-16

Undisclosed generic ingredient (specific compound not named)

Rule PC-CAP-08

Undisclosed fragrance (allergens not named)

Rule PC-CAP-06

What's good

Rich blend of traditional botanical extracts known for hair and scalp benefits

Many ingredients are natural and plant-derived

Watch out for

Incomplete ingredient list, missing primary cleansing/carrier base

Undisclosed fragrance ('Sugandhit Dravya') may contain allergens

Undisclosed preservative raises transparency concerns

Contains artificial colors Brilliant Blue FCF and Tartrazine, linked to hyperactivity and potential allergic reactions

Decode Label Analysis

The ingredient list appears incomplete, lacking a disclosed cleansing or carrier base (e.g., water, surfactants, oils). This prevents a full safety and efficacy assessment of the product's primary composition.

Contains 'Sugandhit Dravya' (undisclosed fragrance) and 'Preservative' (undisclosed preservative). The lack of specific chemical names for these ingredients is a transparency concern, as they may contain allergens or irritants.

Contains Brilliant Blue FCF (CI 42090) and Tartrazine (CI 19140), artificial colors associated with hyperactivity in children and potential allergic reactions in sensitive individuals.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"NEW & IMPROVED" Can't verify

This claim is a comparative statement that cannot be verified from the provided label information.

?
"GOLD ANTI-HAIR FALL SHAMPOO" Can't verify

The claim 'ANTI-HAIR FALL' is a benefit claim that cannot be verified from the ingredient list alone.

?
"Visibly Reduces Hair Fall" Can't verify

This is a benefit claim that cannot be verified from the provided ingredient list.

?
"PLANT OMEGA 3-6-9" Can't verify

This nutrient figure isn’t in our database for this product yet, so we can’t check the claim against the panel — it isn’t being called false, we just don’t have the numbers on file.

Karanja (Pongamia pinnata) Sd. Ol. Shall Dhanya (Oryza sativa) Ol. Draksha (Vitis vinifera) Sd. Ol. Adityabhakta (Helianthus annuus) Sd. Ol.
?
"AYURVEDA SCIENCE" Can't verify

This is a claim about the product's formulation philosophy or origin, which cannot be verified from the ingredient list alone.

?
"SOFT, SMOOTH & VOLUMINOUS HAIR" Can't verify

This is a benefit claim that cannot be verified from the provided ingredient list.

✓
"21 HERBS" Checks out

The ingredient list contains 21 distinct herbal ingredients: Kanyasara, Haritaki, Bibhitaka, Lodhra, Amalaki, Manjistha, Shikakai, Bhringraj, Brahmi, Jatamansi, Badar, Madyanti, Nagakesar, Musta, Methi, Mandukaparni, Gokshura, Agastya, Neem, Karanja, and Rosemary.

Kanyasara (Aloe barbadensis) Lf. Haritaki (Terminalia chebula) Fr. Bibhitaka (Terminalia belerica) Fr. Lodhra (Symplocos racemosa) St.Bk.

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Kanyasara
    Kanyasara (Aloe barbadensis) Lf.
  • 2.
    Haritaki
    Haritaki (Terminalia chebula) Fr.
  • 3.
    Bibhitaka
    Bibhitaka (Terminalia belerica) Fr.
  • 4.
    Lodhra 25.75mg
    Lodhra (Symplocos racemosa) St.Bk.
  • 5.
    Amalaki 51.5mg
    Amalaki (Emblica officinalis) Dr.Fr.
  • 6.
    Manjistha 15.45mg
    Manjistha (Rubia cordifolia) St.
  • 7.
    Shikakai
    Shikakai (Acacia concinna) Pod
  • 8.
    Bhringraj
    Bhringraj (Eclipta alba) Wh.Pl.
  • 9.
    Brahmi
    Brahmi (Bacopa monnieri) Wh.Pl.
  • 10.
    Jatamansi
    Jatamansi (Nardostachys jatamansi) Rz.
  • 11.
    Badar
    Badar (Zizyphus mauritiana) Lf.
  • 12.
    Madyanti
    Madyanti (Lawsonia inermis) Lf.
  • 13.
    Nagakesar
    Nagakesar (Mesua ferrea) Stmn.
  • 14.
    Musta
    Musta (Cyperus rotundus) Rz.
  • 15.
    Methi
    Methi (Trigonella foenum-graecum) Sd.
  • 16.
    Mandukaparni
    Mandukaparni (Centella asiatica) Wh.Pl.
  • 17.
    Gokshura
    Gokshura (Tribulus terrestris) Fr.
  • 18.
    Agastya 10.3mg
    Agastya (Sesbania grandiflora) Wh.Pl.
  • 19.
    Neem 11.33mg
    Neem (Azadirachta indica) Lf.
  • 20.
    Karanja 1mg
    Karanja (Pongamia pinnata) Sd. Ol.
  • 21.
    Shall Dhanya
    Shall Dhanya (Oryza sativa) Ol.
  • 22.
    Draksha
    Draksha (Vitis vinifera) Sd. Ol.
  • 23.
    Adityabhakta 0.1mg
    Adityabhakta (Helianthus annuus) Sd. Ol.
  • 24.
    Nimbu
    Nimbu (Citrus limon) Ol.
  • 25.
    Tulasi
    Tulasi (Ocimum basilicum) Ol.
  • 26.
    Rosemary 0.01mg
    Rosemary (Rosmarinus officinalis) Lf.Ol.
  • 27.
    Sugandhit Dravya undisclosed fragrance
  • 28.
    Preservative unnamed
    Preservative-DM DM Hydantoin
  • 29.
    Brilliant Blue FCF synthetic colour
    Brilliant Blue FCF (and) Tartrazine
  • Tartrazine within Brilliant Blue FCF synthetic colour

In label order — normally largest quantity first. Select a row for the full write-up and sources.

Learn More

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What are the ingredients in Gold Anti-Hairfall Shampoo?

The label of Gold Anti-Hairfall Shampoo lists 30 ingredients, in label order: Kanyasara, Haritaki, Bibhitaka, Lodhra, Amalaki, Manjistha, Shikakai, Bhringraj, Brahmi, Jatamansi, Badar, Madyanti, Nagakesar, Musta, Methi, Mandukaparni, Gokshura, Agastya, Neem, Karanja, Shall Dhanya, Draksha, Adityabhakta, Nimbu, Tulasi, Rosemary, Sugandhit Dravya, Preservative, Brilliant Blue FCF, Tartrazine. Flagged by the analysis: Sugandhit Dravya, Brilliant Blue FCF, Tartrazine.

Is Gold Anti-Hairfall Shampoo safe to use?

Gold Anti-Hairfall Shampoo scores 5.5/10 on Decode Label (Moderate). This shampoo lists numerous botanical extracts, but critically omits its cleansing and carrier base, preventing a complete safety assessment. It also contains undisclosed fragrance and preservatives, which can be a concern for those with sensitivities. Two artificial colors, Brilliant Blue FCF and Tartrazine, are present, which are linked to hyperactivity in children and potential allergic reactions.

Why does Gold Anti-Hairfall Shampoo score 5.5/10?

Flagged in the score: Undisclosed fragrance ('Sugandhit Dravya') may contain allergens. Also noted: Incomplete ingredient list, missing primary cleansing/carrier base. Undisclosed preservative raises transparency concerns.

Who should avoid Gold Anti-Hairfall Shampoo?

The points the analysis notes are most relevant to: Sensitive to artificial colors (Brilliant Blue FCF, Tartrazine); Avoiding undisclosed fragrance ingredients; Seeking full ingredient transparency; Children prone to hyperactivity.

Does Gold Anti-Hairfall Shampoo contain fragrance?

Yes — the ingredient list includes Sugandhit Dravya. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named. This matters mainly if you have sensitive skin or a known fragrance allergy.

Are the claims on the Gold Anti-Hairfall Shampoo pack accurate?

Decode Label checked 7 claims against the ingredient list and nutrition panel. "NEW & IMPROVED" — can't be verified from the label. "GOLD ANTI-HAIR FALL SHAMPOO" — can't be verified from the label. "Visibly Reduces Hair Fall" — can't be verified from the label.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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