Decode Label Safe or Not? We Decode, You Decide.
Search Compare Why Decode Label How we score Our Story Our Team FAQ
Log in Submit a Product
Gold Anti-Hairfall Shampoo by Kesh King — product pack

Pack image shown to identify the product. Decode Label is independent of Kesh King and is not sponsored or endorsed by it. Trademarks

Compare
Kesh King

Brand owned by Emami (India) · about the brand

Gold Anti-Hairfall Shampoo

haircare
6.5 Moderate

Decode Label Safety Score

Ingredient safety · 55% 8.0/10
Processing · 15% 3.5/10
Marketing · 30% 5.2/10
How we got 6.5 Show
Weighted score 6.5/10
Also flagged
Undisclosed generic ingredient (specific compound not named) Undisclosed fragrance (allergens not named)
Final score 6.5/10 · Moderate

Methodology v3.1 (updated 8 Oct 2026) — what changed

This shampoo contains a wide array of botanical extracts, but its safety assessment is significantly impacted by the presence of undisclosed 'Preservative' and 'Sugandhit Dravya' (fragrance), which limits transparency. Additionally, it contains two artificial colours, Brilliant Blue FCF and Tartrazine, which are associated with hyperactivity in children and are best avoided by sensitive individuals. While the botanical extracts are numerous, their low declared quantities suggest they are not the primary drivers of the product's performance. The rinse-off nature of the product reduces the overall risk of dermal absorption for most ingredients.

At a glance

From the declared label — not a lab test

What’s favorable

  • Amalaki
  • Shikakai
  • Bhringaraja
  • Brahmi
  • Methi
  • +2 more →

Contains undisclosed fragrance and preservatives, plus artificial colours

This shampoo includes a long list of botanical ingredients, but its formulation transparency is compromised by the use of generic 'Preservative' and 'Sugandhit Dravya' (fragrance) without specific disclosure of their components. It also contains Brilliant Blue FCF and Tartrazine, artificial colours linked to hyperactivity in children. While many botanicals are present, their low declared amounts mean they are not key active ingredients. The product is generally suitable for most users, but those with sensitivities to undisclosed ingredients or artificial colours should exercise caution.

Okay for: Adults without specific sensitivities

Personal check · free

Is this right for you or your family?

Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.

  • Ingredients you avoid. Sulphates, parabens, silicones, fragrance, drying alcohol, PEGs and more.
  • Sensitivities. Sensitive skin, hormonal considerations, pregnancy.
  • Skin and hair goals. Acne, dryness, ageing, hair fall, dandruff: what the label declares for each.
  • Everyone you buy for. Save a profile for each person and switch in one tap.
Create a free account Sign in About two minutes. Health details are stored encrypted.
Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for haircare. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Carcinogen & Contaminant Risk Significant concern · 2.5/10

Triggered by Tartrazine — a synthetic colour on our aromatic-amine watch list (impurity risk). A colour-quality caution, not a finding that this product contains a carcinogen.

Fragrance & Allergen Load Significant concern · 3.0/10
Label Transparency Moderate concern · 4.0/10
Harsh Surfactants & Irritants No concern identified · 8.0/10
Preservative Safety No concern identified · 8.0/10
Irritant & Sensitising Actives No concern identified · 8.0/10
Endocrine-Active Ingredients No concern identified · 8.0/10

Why the score is capped

Undisclosed generic ingredient (specific compound not named)

Rule PC-CAP-08

Undisclosed fragrance (allergens not named)

Rule PC-CAP-06

What's good

Contains a wide variety of traditional botanical extracts known for hair and scalp benefits

Rinse-off product limits exposure to potentially irritating ingredients

Watch out for

Undisclosed 'Sugandhit Dravya' (fragrance) can contain hidden allergens

Undisclosed 'Preservative' lacks transparency regarding potential sensitizers

Artificial colours Brilliant Blue FCF and Tartrazine are linked to hyperactivity and allergic reactions

Generic 'Excipients' term reduces transparency

Decode Label Analysis

Contains undisclosed 'Sugandhit Dravya' (fragrance) and 'Preservative', which can contain allergens or irritants not specified on the label. Individuals with sensitivities should be cautious.

Contains artificial colours Brilliant Blue FCF and Tartrazine, which are linked to hyperactivity in children and potential allergic reactions in sensitive individuals.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"NEW & IMPROVED" Can't verify

The claim 'NEW & IMPROVED' is a comparative statement that cannot be verified from the provided ingredient list or other label information.

?
"Kesh King Scalp & Hair Medicine" Can't verify

The claim 'Scalp & Hair Medicine' is a designation that cannot be verified from the ingredient list alone.

?
"GOLD ANTI-HAIR FALL SHAMPOO" Can't verify

The claim 'ANTI-HAIR FALL' is a functional benefit that cannot be verified from the ingredient list.

?
"Visibly Reduces Hair Fall" Can't verify

The claim 'Visibly Reduces Hair Fall' is a functional benefit that cannot be verified from the ingredient list.

?
"PLANT OMEGA 3-6-9" Can't verify

This nutrient figure isn’t in our database for this product yet, so we can’t check the claim against the panel — it isn’t being called false, we just don’t have the numbers on file.

Karanja (Pongamia pinnata) Sd. Ol. Shall Dhanya (Oryza sativa) Ol. Onion (Allium cepa) Bl. Helianthus annuus) Sd. Ol.
?
"AYURVEDA SCIENCE" Can't verify

The claim 'AYURVEDA SCIENCE' is a broad classification or approach that cannot be verified from the ingredient list alone.

?
"SOFT, SMOOTH & VOLUMINOUS HAIR" Can't verify

The claim 'SOFT, SMOOTH & VOLUMINOUS HAIR' describes product benefits that cannot be verified from the ingredient list.

✓
"21 HERBS" Checks out

The ingredient list contains 21 distinct herbal ingredients: Kanyasara, Haritaki, Lodhra, Amalaki, Bibhitaka, Tulasi (Ocimum sanctum), Shikakai, Bhringaraja, Brahmi, Manjistha, Jatamansi, Badar/Kola, Madyanti, Nagakesar, Musta, Methi, Mandukaparni, Gokshura, Agastya, Nimba, Karan

Kanyasara (Aloe barbadensis) Lf. Haritaki (Terminalia chebula) Fr. Lodhra (Symplocos racemosa) Bk. Amalaki (Emblica officinalis) Dr.Fr.

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

32 entries as printed on the label · 31 distinct ingredients (some are declared more than once).

  • 1.
    Kanyasara
    Kanyasara (Aloe barbadensis) Lf.
  • 2.
    Haritaki
    Haritaki (Terminalia chebula) Fr.
  • 3.
    Lodhra 25.75mg
    Lodhra (Symplocos racemosa) Bk.
  • 4.
    Amalaki 51.5mg
    Amalaki (Emblica officinalis) Dr.Fr.
  • 5.
    Bibhitaka
    Bibhitaka (Terminalia bellirica) Fr.
  • 6.
    Tulasi 15.45mg listed twice
    Tulasi (Ocimum sanctum) Wl.Pl.
  • 7.
    Shikakai
    Shikakai (Acacia concinna) Pod
  • 8.
    Bhringaraja
    Bhringaraja (Eclipta alba) Wl.Pl.
  • 9.
    Brahmi
    Brahmi (Bacopa monnieri) Wl.Pl.
  • 10.
    Manjistha
    Manjistha (Rubia cordifolia) St.
  • 11.
    Jatamansi
    Jatamansi (Nardostachys jatamansi) Rz.
  • 12.
    Badar/Kola
    Badar/Kola (Zizyphus mauritiana) Lf.
  • 13.
    Madyanti
    Madyanti (Lawsonia inermis) Lf.
  • 14.
    Nagakesar
    Nagakesar (Mesua ferrea) Stmn.
  • 15.
    Musta
    Musta (Cyperus rotundus) Rz.
  • 16.
    Methi
    Methi (Trigonella foenum-graecum) Sd.
  • 17.
    Mandukaparni
    Mandukaparni (Centella asiatica) Wl.Pl.
  • 18.
    Gokshura
    Gokshura (Tribulus terrestris) Fr.
  • 19.
    Agastya 10.3mg
    Agastya (Sesbania grandiflora) Wl.Pl.
  • 20.
    Nimba 11.33mg
    Nimba (Azadirachta indica) Lf.
  • 21.
    Karanja 1.03mg
    Karanja (Pongamia pinnata) Sd. Ol.
  • 22.
    Shall Dhanya
    Shall Dhanya (Oryza sativa) Ol.
  • 23.
    Onion
    Onion (Allium cepa) Bl.
  • 24.
    Helianthus Annuus Seed Oil 0.1mg
    Helianthus annuus) Sd. Ol.
  • 25.
    Nimbu
    Nimbu (Citrus limon) Ol.
  • 26.
    Tulasi listed twice
    Tulasi (Ocimum basilicum) Ol.
  • 27.
    Rosemary 0.01mg
    Rosemary (Rosmarinus officinalis) Lf.Ol.
  • 28.
    Sugandhit Dravya undisclosed fragrance
  • 29.
    Excipients
    Excipients-Base Q.S.
  • 30.
    Preservative unnamed
    Preservative-DM DM Hydantoin
  • 31.
    Brilliant Blue FCF synthetic colour
    Colour- Brilliant Blue FCF (and) Tartrazine
  • Tartrazine within Brilliant Blue FCF synthetic colour

Listed twice: an ingredient appears more than once in the same part of the list. This may indicate two separate ingredient blends in the formulation, or a duplication in how the label was recorded.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

Learn More

Google Wikipedia EWG Skin Deep Open Food Facts

Compare with other shampoo products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →
Total Rebalance Shampoo

Total Rebalance Shampoo

8.7

Botani Bestie
Argan Oil & Lavender Smooth and Serene Sulfate Free Shampoo

Argan Oil & Lavender Smooth and Serene Sulfate Free Shampoo

7.7

LOVE beauty AND planet
Shakntala Hair Cleanser

Shakntala Hair Cleanser

7.5

Avimee
AGYU Bio Fusion Shampoo

AGYU Bio Fusion Shampoo

7.5

AGYU
Rosemary with Biotin Shampoo

Rosemary with Biotin Shampoo

7.5

WOW

Also on this shelf

More Shampoo products we've analysed, in name order.

What are the ingredients in Gold Anti-Hairfall Shampoo?

The label of Gold Anti-Hairfall Shampoo lists 31 ingredients, in label order: Kanyasara, Haritaki, Lodhra, Amalaki, Bibhitaka, Shikakai, Bhringaraja, Brahmi, Manjistha, Jatamansi, Badar/Kola, Madyanti, Nagakesar, Musta, Methi, Mandukaparni, Gokshura, Agastya, Nimba, Karanja, Shall Dhanya, Onion, Helianthus annuus seed oil, Nimbu, Tulasi, Rosemary, Sugandhit Dravya, Excipients, Preservative, Brilliant Blue FCF, Tartrazine. Flagged by the analysis: Sugandhit Dravya, Brilliant Blue FCF, Tartrazine.

Is Gold Anti-Hairfall Shampoo safe to use?

Gold Anti-Hairfall Shampoo scores 6.5/10 on Decode Label (Moderate). This shampoo includes a long list of botanical ingredients, but its formulation transparency is compromised by the use of generic 'Preservative' and 'Sugandhit Dravya' (fragrance) without specific disclosure of their components. It also contains Brilliant Blue FCF and Tartrazine, artificial colours linked to hyperactivity in children. While many botanicals are present, their low declared amounts mean they are not key active ingredients. The product is generally suitable for most users, but those with sensitivities to undisclosed ingredients or artificial colours should exercise caution.

Why does Gold Anti-Hairfall Shampoo score 6.5/10?

Flagged in the score: Undisclosed 'Sugandhit Dravya' (fragrance) can contain hidden allergens. Artificial colours Brilliant Blue FCF and Tartrazine are linked to hyperactivity and allergic reactions. Also noted: Undisclosed 'Preservative' lacks transparency regarding potential sensitizers.

Who should avoid Gold Anti-Hairfall Shampoo?

The points the analysis notes are most relevant to: Sensitive to undisclosed fragrance ingredients; Avoiding artificial colours (Brilliant Blue FCF, Tartrazine); Sensitive to undisclosed preservatives.

Does Gold Anti-Hairfall Shampoo contain fragrance?

Yes — the ingredient list includes Sugandhit Dravya. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named. This matters mainly if you have sensitive skin or a known fragrance allergy.

Are the claims on the Gold Anti-Hairfall Shampoo pack accurate?

Decode Label checked 8 claims against the ingredient list and nutrition panel. "NEW & IMPROVED" — can't be verified from the label. "Kesh King Scalp & Hair Medicine" — can't be verified from the label. "GOLD ANTI-HAIR FALL SHAMPOO" — can't be verified from the label.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

Reader reviews

How the product performed for people who used it — taste, value, everyday experience. Separate from the Decode Label score above, which rates what is on the label.

Sign in to leave a review.

Sign in →

No reviews yet — be the first to share your experience.

Help us keep this accurate

Two quick questions about our analysis — not about the product.

Was this analysis helpful?

Tells us whether the breakdown above actually answered your question.

Yes No

0 of 0 readers found this analysis helpful

Does your pack match this page?

Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.

It matches Something is different

About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

Report Error

If you believe this score is inaccurate, provide details below. Our team reviews every report and will update the rating if warranted.

Report submitted

Our team will review your report and update the rating if the evidence warrants it. Thank you for helping keep our data accurate.

Share this product

Gold Anti-Hairfall Shampoo

Link copied — paste it in your Instagram bio or Story!