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Baby Wash & Shampoo Organic Olive Oil & Coconut
No age stated on pack — scored for 0–5 months.
Decode Label Safety Score
How we got 5.5 ShowHide
Rates 7.8/10 on the rest of its formulation — the cap is a targeted caution, not a problem with the whole product.
Methodology v3.1 (updated 8 Oct 2026) — what changed
This baby shampoo uses a mild surfactant system, which is a positive for delicate skin. However, the presence of 'Fragrance' without specific disclosure of its components is a significant concern for a product intended for children, as it may contain undeclared allergens. Additionally, Phenoxyethanol, while a common preservative, is advised against for use in children under three by French regulators. Parents of young children, especially those with sensitive skin or known allergies, should exercise caution.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Decyl Glucoside
- Coco-Glucoside
- Sodium Cocoyl Glycinate
- Glycerin
- Passionflower Seed Oil
- +4 more →
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- Ingredients you avoid. Sulphates, parabens, silicones, fragrance, drying alcohol, PEGs and more.
- Sensitivities. Sensitive skin, hormonal considerations, pregnancy.
- Skin and hair goals. Acne, dryness, ageing, hair fall, dandruff: what the label declares for each.
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Mild cleansing base, but undisclosed fragrance and preservative concerns for babies
This baby shampoo features gentle, plant-derived cleansers, which are beneficial for a child's sensitive skin. However, it contains 'Fragrance' without listing its specific components, which is a common source of allergens and a transparency concern for baby products. The preservative Phenoxyethanol is also present, which some regulators advise caution against for use in infants under three years old.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for baby. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Other audiences
LimitContains Phenoxyethanol, a preservative for which French regulators advise caution in this age group.
Specific sensitivities
Avoid if affectedContains 'Fragrance' without specific disclosure of potential allergens, which may cause irritation or allergic reactions.
Why the score is capped
Undisclosed fragrance in a baby product (allergens not named)
Rule PC-CAP-12
What's good
Formulated with mild, plant-derived surfactants (Decyl Glucoside, Coco-Glucoside, Sodium Cocoyl Glycinate) suitable for sensitive skin.
Includes hydrating Glycerin and soothing Aloe Barbadensis Leaf Juice.
Contains several emollient oils like Passionflower Seed Oil and Coconut Oil.
Watch out for
The presence of 'Fragrance' without specific allergen disclosure is a significant transparency concern for a baby product.
Phenoxyethanol, a preservative, is advised against for use in children under 3 years by French regulators.
Disodium EDTA — disodium EDTA is a chelating agent that keeps a product stable and clear. It has been flagged in some studies for potential endocrine-disrupting properties; regulatory consensus is not yet established, so it is noted as a low-level concern rather than a confirmed hazard.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Phenoxyethanol
Phenoxyethanol is the most widely used paraben-free preservative. The EU limits it to 1% in cosmetics (SCCS has confirmed this is safe for adults), and the French regulator ANSM advised in 2012 against leave-on products containing it for the nappy area of children under three and recommended a lower concentration for them. It can irritate sensitive skin.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex V (max 1.0%); SCCS opinion SCCS/1575/16; ANSM recommendation (2012)
Phenoxyethanol: regulation, sources and other products →Fragrance
"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.
Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA
Fragrance: regulation, sources and other products →Decode Label Analysis
Contains 'Fragrance' without specific disclosure of its components. This is a common source of allergens and irritants, particularly concerning for sensitive skin and baby products.
Contains Phenoxyethanol, a preservative that French regulators advise caution against for use in children under 3 years old.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The label states '98% Natural Origin Ingredients' but does not provide a breakdown or definition of 'natural origin' ingredients to verify this percentage.
This is a benefit claim that cannot be verified from the ingredient list alone.
This is a benefit claim that cannot be verified from the ingredient list alone.
This is a benefit claim that cannot be verified from the ingredient list alone.
The pH level is a technical specification that cannot be verified from the ingredient list.
The recyclability of the bottle is a packaging claim that cannot be verified from the ingredient list.
The ingredient list includes Olea Europaea (Olive) Fruit Oil and Cocos Nucifera (Coconut) Oil, and the term 'Organic' is listed at the end of the ingredients, indicating these are organic.
The ingredient list does not contain any ingredients typically identified as added fragrances.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
-
1.
WaterAqua
-
2.
Decyl Glucoside
-
3.
Coco-Glucoside
-
4.
Sodium Cocoyl Glycinate
-
5.
Glycerin
-
6.
Xanthan Gum
-
7.
Phenoxyethanol
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8.
Ethylhexylglycerin
-
9.
Passionflower Seed OilPassiflora Edulis Seed Oil
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10.
Citric Acid
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11.
Aloe Barbadensis Leaf Juice
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12.
Coconut OilCocos Nucifera (Coconut) Oil
-
13.
Punica Granatum Seed Oil
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14.
Holy Basil Leaf ExtractOcimum Sanctum Leaf Extract
-
15.
Withania Somnifera Root Extract trace amount
-
16.
Olive Fruit Oil trace amountOlea Europaea (Olive) Fruit Oil
-
17.
Tocopheryl Acetate
-
18.
Disodium EDTA
-
19.
Sodium Citrate
-
20.
Jojoba Seed Oil trace amountSimmondsia Chinensis (Jojoba) Seed Oil
-
21.
Chamomile Flower Oil trace amountChamomilla Recutita (Matricaria) Flower Oil
-
22.
Fragrance undisclosed fragranceOrganic.
Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other baby shampoo products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Baby Shampoo products we've analysed, in name order.
What are the ingredients in Baby Wash & Shampoo Organic Olive Oil & Coconut?
The label of Baby Wash & Shampoo Organic Olive Oil & Coconut lists 22 ingredients, in label order: Water, Decyl Glucoside, Coco-Glucoside, Sodium Cocoyl Glycinate, Glycerin, Xanthan Gum, Phenoxyethanol, Ethylhexylglycerin, Passionflower Seed Oil, Citric Acid, Aloe Barbadensis Leaf Juice, Coconut oil, Punica Granatum Seed Oil, Holy Basil Leaf Extract, Withania somnifera root extract, Olive Fruit Oil, Tocopheryl Acetate, Disodium EDTA, Sodium Citrate, Jojoba Seed Oil, Chamomile Flower Oil, Fragrance. Flagged by the analysis: Phenoxyethanol, Fragrance, Disodium EDTA.
Is Baby Wash & Shampoo Organic Olive Oil & Coconut safe to use?
Baby Wash & Shampoo Organic Olive Oil & Coconut scores 5.5/10 on Decode Label (Moderate). This baby shampoo features gentle, plant-derived cleansers, which are beneficial for a child's sensitive skin. However, it contains 'Fragrance' without listing its specific components, which is a common source of allergens and a transparency concern for baby products. The preservative Phenoxyethanol is also present, which some regulators advise caution against for use in infants under three years old.
Why does Baby Wash & Shampoo Organic Olive Oil & Coconut score 5.5/10?
Flagged in the score: The presence of 'Fragrance' without specific allergen disclosure is a significant transparency concern for a baby product. Phenoxyethanol, a preservative, is advised against for use in children under 3 years by French regulators. Disodium EDTA — disodium EDTA is a chelating agent that keeps a product stable and clear. It has been flagged in some studies for potential endocrine-disrupting properties; regulatory consensus is not yet established, so it is noted as a low-level concern rather than a confirmed hazard.
Who should avoid Baby Wash & Shampoo Organic Olive Oil & Coconut?
The points the analysis notes are most relevant to: Avoiding undisclosed fragrance ingredients; Children under 3 years old (due to Phenoxyethanol caution).
Does Baby Wash & Shampoo Organic Olive Oil & Coconut contain fragrance?
Yes — the ingredient list includes Fragrance. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named. This matters mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the Baby Wash & Shampoo Organic Olive Oil & Coconut pack accurate?
Decode Label checked 8 claims against the ingredient list and nutrition panel. "98% Natural Origin Ingredients" — can't be verified from the label. "FOR DELICATE SKIN" — can't be verified from the label. "Gently Cleanses & Preserves Moisture Lock" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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