Baby Wash and Shampoo Milk & Rice by Johnson's Baby — product pack

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Johnson's Baby

Baby Wash and Shampoo Milk & Rice

No age stated on pack — scored for 0–5 months.

baby
5.5 Moderate

Decode Label Safety Score

Ingredient safety · 55% 7.0/10
Processing · 15% 7.0/10
Marketing · 30% 7.5/10
How we got 5.5 Show
Weighted score 7.2/10
Capped — Undisclosed fragrance in a baby product (allergens not named) ≤ 5.5
Final score 5.5/10 · Moderate

Rates 7.2/10 on the rest of its formulation — the cap is a targeted caution, not a problem with the whole product.

Reviewed 4 times · Methodology v3.1 (updated 8 Oct 2026) — what changed

This baby shampoo is formulated with mild surfactants suitable for delicate skin and hair, which is a positive for its intended audience. However, the presence of an undisclosed 'Fragrance' blend is a significant concern for a baby product, as it may contain allergens that could irritate sensitive skin or trigger reactions in children with fragrance allergies. While the product includes beneficial ingredients like Panthenol and various mineral gluconates, these are listed in trace amounts and are not counted as a formulation strength. Parents of children with sensitive skin or known allergies should exercise caution due to the undisclosed fragrance.

At a glance

From the declared label — not a lab test

Findings to weigh

What’s favorable

  • Cocamidopropyl Betaine
  • PEG-80 Sorbitan Laurate
  • Decyl Glucoside
  • Sodium Methyl Cocoyl Taurate

Mild surfactants, but undisclosed fragrance raises allergy concerns for babies

This baby shampoo uses gentle cleansing agents, which is good for a child's delicate skin. However, it contains an undisclosed 'Fragrance' blend, which is a common source of allergens and can cause irritation or allergic reactions, especially in babies and young children with sensitive skin. While some beneficial ingredients are listed, they are present in very small amounts.

Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Undisclosed fragrance in a baby product (allergens not named) Fragrance

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for baby. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Fragrance & Allergen Exposure Significant concern · 3.0/10
Label Transparency Moderate concern · 4.0/10
Preservative Safety Minor concern · 7.0/10
Endocrine-Active Ingredients No concern identified · 8.0/10
Carcinogen & Contaminant Risk No concern identified · 8.0/10
Harsh Surfactants & Irritants No concern identified · 8.5/10

Specific sensitivities

Avoid if affected
Infants and young children with sensitive skin or allergies

Contains undisclosed 'Fragrance', which can be a common allergen and may cause skin irritation or allergic reactions. Patch testing is advisable if there are concerns.

Why the score is capped

Undisclosed fragrance in a baby product (allergens not named)

Rule PC-CAP-12

What's good

Formulated with mild surfactants (Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl Cocoyl Taurate) suitable for delicate skin and hair.

Watch out for

Undisclosed 'Fragrance' blend, a potential source of allergens and sensitizers, particularly for sensitive baby skin.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Fragrance

"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.

Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA

Fragrance: regulation, sources and other products →

Decode Label Analysis

Contains 'Fragrance' without specific disclosure of individual fragrance allergens. This is a common source of skin irritation and allergic reactions, especially for sensitive skin or individuals with fragrance allergies. This concern is heightened for a baby product.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"NOURISHING" Can't verify

The term 'nourishing' is a subjective marketing term and cannot be objectively verified from the provided ingredient list or nutrition information.

?
"no added dyes" Can't verify

The ingredient list does not explicitly mention dyes, but it also does not explicitly state 'no added dyes' in a way that can be definitively confirmed or denied from the provided information.

?
"no added phthalates" Can't verify

Phthalates are not typically listed as direct ingredients but can be components of 'Fragrance'. Without a full disclosure of fragrance components, this claim cannot be verified.

?
"no more tears" Can't verify

The 'no more tears' claim is a proprietary designation related to product formulation and cannot be verified from the ingredient list alone.

✓
"MILK & RICE" Checks out

The ingredient list includes 'Hydrolyzed Rice Bran Protein' and 'Milk Protein', confirming the presence of milk and rice components.

Hydrolyzed Rice Bran Protein Milk Protein
✓
"Gently cleanses, with milk & rice extracts to help skin feel healthy and strong" Checks out

The ingredient list includes 'Hydrolyzed Rice Bran Protein' and 'Milk Protein', which are extracts of milk and rice. The claim of 'gently cleanses' and 'help skin feel healthy and strong' are benefits associated with these ingredients and the product's function as a wash and sham

Hydrolyzed Rice Bran Protein Milk Protein
✓
"no added parabens" Checks out

The ingredient list does not contain any parabens.

✓
"no added sulfates" Checks out

The ingredient list does not contain any sulfates.

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Water
  • 2.
    Cocamidopropyl Betaine
  • 3.
    PEG-80 Sorbitan Laurate
  • 4.
    Glycol Distearate
  • 5.
    Decyl Glucoside
  • 6.
    Acrylates/C10-30 Alkyl Acrylate Crosspolymer
  • 7.
    Phenoxyethanol
  • 8.
    Sodium Methyl Cocoyl Taurate
  • 9.
    Sodium Benzoate
  • 10.
    Fragrance undisclosed fragrance
  • 11.
    PEG-150 Pentaerythrityl Tetrastearate
  • 12.
    PPG-2 Hydroxyethyl Cocamide
  • 13.
    Sodium Hydroxide
  • 14.
    Ethylhexylglycerin
  • 15.
    Panthenol
  • 16.
    Sodium Ascorbyl Phosphate
  • 17.
    Tocopheryl Acetate
  • 18.
    Hydrolyzed Rice Bran Protein
  • 19.
    Milk Protein
  • 20.
    Magnesium Aspartate
  • 21.
    Zinc Gluconate
  • 22.
    Copper Gluconate

In label order — normally largest quantity first. Select a row for the full write-up and sources.

Compare with other baby shampoo products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Baby Wash and Shampoo Milk & Rice?

The label of Baby Wash and Shampoo Milk & Rice lists 22 ingredients, in label order: Water, Cocamidopropyl Betaine, PEG-80 Sorbitan Laurate, Glycol Distearate, Decyl Glucoside, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phenoxyethanol, Sodium Methyl Cocoyl Taurate, Sodium Benzoate, Fragrance, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Sodium Hydroxide, Ethylhexylglycerin, Panthenol, Sodium Ascorbyl Phosphate, Tocopheryl Acetate, Hydrolyzed Rice Bran Protein, Milk Protein, Magnesium Aspartate, Zinc Gluconate, Copper Gluconate. Flagged by the analysis: Fragrance.

Is Baby Wash and Shampoo Milk & Rice safe to use?

Baby Wash and Shampoo Milk & Rice scores 5.5/10 on Decode Label (Moderate). This baby shampoo uses gentle cleansing agents, which is good for a child's delicate skin. However, it contains an undisclosed 'Fragrance' blend, which is a common source of allergens and can cause irritation or allergic reactions, especially in babies and young children with sensitive skin. While some beneficial ingredients are listed, they are present in very small amounts.

Why does Baby Wash and Shampoo Milk & Rice score 5.5/10?

Flagged in the score: Undisclosed 'Fragrance' blend, a potential source of allergens and sensitizers, particularly for sensitive baby skin.

Who should avoid Baby Wash and Shampoo Milk & Rice?

The points the analysis notes are most relevant to: Avoiding undisclosed fragrance blends.

Does Baby Wash and Shampoo Milk & Rice contain fragrance?

Yes — the ingredient list includes Fragrance. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named. This matters mainly if you have sensitive skin or a known fragrance allergy.

Are the claims on the Baby Wash and Shampoo Milk & Rice pack accurate?

Decode Label checked 8 claims against the ingredient list and nutrition panel. "NOURISHING" — can't be verified from the label. "no added dyes" — can't be verified from the label. "no added phthalates" — can't be verified from the label.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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