Long Sev by Haldiram's — product pack

Pack image shown to identify the product. Decode Label is independent of Haldiram's and is not sponsored or endorsed by it. Trademarks

Compare
Haldiram's

Brand founded in India, 1937 · about the brand

Long Sev

Veg Vegan Jain food
2.8 Concerning

Decode Label Safety Score

Nutrition · 40% 1.3/10
Ingredient safety · 30% 9.2/10
Processing · 20% 6.0/10
Marketing · 10% 8.7/10
How we got 2.8 Show
Weighted score 5.3/10
Score limited by a dominant nutrition concern. 2.8
Also flagged
Very high saturated fat Energy-dense fried snack — 612 kcal and 46 g fat per 100 g, on added vegetable oil Flavouring not disclosed — the label does not say which substance this is
Final score 2.8/10 · Concerning

Methodology v3.1 (updated 8 Oct 2026) — what changed

This snack is primarily made from gram pulse flour and various edible vegetable oils, contributing to its high fat and calorie content. The presence of multiple vegetable oils, including palmolein oil, means it is high in saturated fat, which is a concern for cardiovascular health with regular high intake. While the specific 'Natural Flavouring Substances' are not detailed, this is a common practice in food labelling and does not inherently pose a safety risk for the general population, though it may be a consideration for those with specific sensitivities to undisclosed flavour components. The product is an energy-dense fried snack, making it less suitable for frequent consumption as part of a balanced diet.

At a glance

From the declared label — not a lab test

Findings to weigh

What’s favorable

  • Black pepper powder
  • Clove powder

High saturated fat from multiple vegetable oils; undisclosed natural flavouring

This snack contains a blend of edible vegetable oils, including palmolein oil, which contributes to a high saturated fat content. The label also lists "Natural Flavouring Substances" without further detail, which means the specific components are not transparently disclosed. Regular high intake of saturated fat is linked to cardiovascular concerns.

Consider this product carefully if you are

  • Avoiding certain additives or colours — Palmolein oil is declared.
Okay for: Healthy adults in moderation
Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Nutrition profile Palmolein oil

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Overall Nutritional Value Major concern · 1.3/10
Unhealthy Fats (Trans & Saturated) Significant concern · 3.0/10

Saturated fat 15.7 g · trans fat 0.1 g per 100 g/ml

Ultra-Processing & Refined Carbs Minor concern · 6.0/10
Excess Sodium & Salt Minor concern · 7.0/10
Protein & Fibre Content Minor concern · 7.5/10
Artificial Colours & Dyes No concern identified · 8.0/10
Flavour Enhancers & MSG No concern identified · 8.0/10
Artificial Sweeteners No concern identified · 8.0/10
Preservatives & Additives No concern identified · 8.0/10
Added & Hidden Sugar No concern identified · 9.0/10

Why the score is capped

Very high saturated fat

Rule F-CAP-08

Energy-dense fried snack — 612 kcal and 46 g fat per 100 g, on added vegetable oil

Rule F-CAP-14

Flavouring not disclosed — the label does not say which substance this is

Rule F-CAP-13

What's good

Contains natural spices like black pepper and clove powder

Watch out for

High saturated fat content from multiple vegetable oils, including palmolein oil

Energy-dense fried snack with high calorie and fat content

Undisclosed 'Natural Flavouring Substances' may be a concern for those with specific sensitivities

Cotton Seed Oil — a vegetable oil, contributes to fat content. While not as high in saturated fat as palm oil, it is often refined.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Palm Oil

Palm oil is very high in saturated fatty acids (~50%), which raise LDL cholesterol and increase cardiovascular risk with regular high consumption. Refined palm oil can also carry processing contaminants (glycidyl esters and 3-MCPD esters), which EFSA assessed in 2016.

Regulatory & scientific authority Source: WHO; Harvard T.H. Chan School of Public Health; EFSA CONTAM opinion (2016)

Palm Oil: regulation, sources and other products →

Decode Label Analysis

The product contains Palmolein oil, which is high in saturated fat. High intake of saturated fat is a cardiovascular concern. Additionally, refined palm oil may contain processing contaminants like glycidyl esters, as noted by EFSA (2016), though levels depend on processing.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

ⓘ
"NEW PACK" Packaging / category descriptor

This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.

?
"GREAT TASTE" Can't verify

Taste is a subjective attribute and cannot be objectively verified from the provided label information.

?
"RELISH THE GOODNESS OF DELIGHTFUL SAVOURY TREATS" Can't verify

This is a subjective marketing statement about the product's experience and cannot be objectively verified from the provided label information.

ⓘ
"Indian Savoury Snack" Packaging / category descriptor

This describes the product’s packaging or its category, not a testable attribute of the food itself — so it’s classified separately rather than flagged as a doubtful claim.

✓
"Cholesterol 0 mg" Checks out

The nutrition information states that the product contains 0 mg of cholesterol per 100g.

Cholesterol 0 mg

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Gram Pulse Flour
  • 2.
    Edible Vegetable Oil
  • Cotton Seed Oil within Edible Vegetable Oil
    Cotton Seed
  • Corn Oil within Edible Vegetable Oil
    Corn
  • Palmolein Oil within Edible Vegetable Oil
  • 3.
    Iodised Salt
  • 4.
    Spices & Condiments
    *Spices & Condiments
  • Black Pepper Powder within Spices & Condiments
  • Red Chilli Powder within Spices & Condiments
  • Clove Powder within Spices & Condiments
  • 5.
    Natural Flavouring Substances
    *Used as natural flavouring substances.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

A blend of refined vegetable oils, judged as a single concern — a high saturated-fat source — rather than one flag per oil. The individual oils are listed below and in "What the label actually shows".

The label declares each of these as a blend and then lists what is in it. The components appear in the groups above on their own merits, so the blend itself is shown here rather than counted a second time.

High in fat High in saturated fat Trace trans fat High in sodium
Nutrition (per 100 g) Serving: 20g
Energy 612.1 kcal
Protein 12.9 g
Carbohydrate 36.4 g
Total Sugars 2.6 g
Added Sugars 0 g
Total Fat 46.1 g
Saturated Fat 15.7 g
Trans Fat 0.1 g
Sodium 765.6 mg
Cholesterol 0 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.

Compare with other chips snacks products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

What are the ingredients in Long Sev?

The label of Long Sev lists 11 ingredients, in label order: Gram Pulse Flour, Edible Vegetable Oil, Cotton Seed Oil, Corn Oil, Palmolein oil, Iodised Salt, Spices & Condiments, Black pepper powder, Red chilli powder, Clove powder, Natural Flavouring Substances. Flagged by the analysis: Cotton Seed Oil.

Is Long Sev safe to eat?

Long Sev scores 2.8/10 on Decode Label (Concerning). This snack contains a blend of edible vegetable oils, including palmolein oil, which contributes to a high saturated fat content. The label also lists "Natural Flavouring Substances" without further detail, which means the specific components are not transparently disclosed. Regular high intake of saturated fat is linked to cardiovascular concerns.

Why does Long Sev score 2.8/10?

What the analysis notes: High saturated fat content from multiple vegetable oils, including palmolein oil. Energy-dense fried snack with high calorie and fat content. Undisclosed 'Natural Flavouring Substances' may be a concern for those with specific sensitivities.

Who should avoid Long Sev?

The points the analysis notes are most relevant to: Limiting saturated fat intake; Specific sensitivities to undisclosed flavour components.

How much sugar is in Long Sev?

2.6 g of total sugar per 100 g. The label declares 0 g of that as added sugar per 100 g.

Is Long Sev high in salt?

Yes — 766 mg of sodium per 100 g (about 1.91 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.

Are the claims on the Long Sev pack accurate?

Decode Label checked 3 claims against the ingredient list and nutrition panel. "GREAT TASTE" — can't be verified from the label. "RELISH THE GOODNESS OF DELIGHTFUL SAVOURY TREATS" — can't be verified from the label.

Is Long Sev vegetarian?

Long Sev is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

Reader reviews

How the product performed for people who used it — taste, value, everyday experience. Separate from the Decode Label score above, which rates what is on the label.

Sign in to leave a review.

Sign in →

No reviews yet — be the first to share your experience.

Help us keep this accurate

Two quick questions about our analysis — not about the product.

Was this analysis helpful?

Tells us whether the breakdown above actually answered your question.

Yes No

0 of 0 readers found this analysis helpful

Does your pack match this page?

Recipes change and packs get reformulated. If the ingredients or the panel on the pack in your hand differ from what we show, tell us and we will check it.

It matches Something is different

About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

Report Error

If you believe this score is inaccurate, provide details below. Our team reviews every report and will update the rating if warranted.

Report submitted

Our team will review your report and update the rating if the evidence warrants it. Thank you for helping keep our data accurate.

Share this product

Long Sev

Link copied — paste it in your Instagram bio or Story!