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Superheroes Milk Mix
Decode Label Safety Score
How we got 3.6 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This 'health malt drink' for children is primarily composed of sugar, which is listed as the first ingredient, indicating it is the most abundant component. While it includes beneficial prebiotics, probiotics, vitamins, minerals, and DHA, the high sugar content is a significant concern for its intended audience. The undisclosed 'Natural Identical Flavour' also raises transparency issues, as the specific compounds are not identified.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Prebiotics (FOS)
- Vitamins
- Minerals
- Sorghum Flour
- Probiotics
- +1 more →
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High added sugar; undisclosed flavour; marketed for children
This product, marketed as a 'health malt drink' for children, lists sugar as its primary ingredient. While it contains beneficial prebiotics, probiotics, vitamins, and DHA, the high sugar content is a major concern for children's health. The specific components of the 'Natural Identical Flavour' are not disclosed, which limits transparency for consumers with sensitivities or specific dietary preferences.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 38.7 g and total sugar is 40.6 g per 100 g.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Infants under 1
AvoidContains added sugar, which is not recommended for infants under 1 year of age.
Toddlers & young children (1–5)
LimitThis product is primarily sugar, which is listed as the first ingredient. High intake of added sugars can contribute to dental caries, unhealthy weight gain, and may displace more nutrient-dense foods in a child's diet.
Why the score is capped
Very high added sugar
Rule F-CAP-01
Flavour not disclosed — the label does not say which substance this is
Rule F-CAP-13
What's good
Contains prebiotics (FOS) for gut health
Fortified with essential vitamins and minerals
Includes Zeaxanthin for eye health
Contains probiotics for digestive well-being
Provides Algal DHA for brain development
Watch out for
High added sugar content, listed as the primary ingredient
Undisclosed 'Natural Identical Flavour' lacks transparency
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Added Sugars
Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.
Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)
Added Sugars: regulation, sources and other products →Decode Label Analysis
The product lists 'Sugar' as the first ingredient, indicating a high concentration of added sugar. The WHO advises keeping free sugar intake under 10% of total energy, ideally under 5%, which is particularly relevant for children's health.
The term 'Natural Identical Flavour' does not disclose the specific flavouring compounds used, which can be a concern for individuals with sensitivities or those seeking full ingredient transparency.
Claim check
1 claim not supported by label dataFront-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The product contains sugar as the first ingredient and 5.8g of added sugar per serving, which is not necessarily 'lowest' without a comparative benchmark.
This is the maker’s regulatory age/stage designation for the product — an ingredient list can’t confirm or deny it, so it’s classified separately rather than flagged as a doubtful claim.
The term 'Nutri Powers' is a marketing claim and cannot be objectively verified from the ingredient list or nutrition facts.
The term 'Energy Unlock' is a marketing claim and cannot be objectively verified from the ingredient list or nutrition facts.
The number of servings per pack cannot be verified from the provided ingredient list and nutrition facts.
The term 'Nutraceutical' is a regulatory or classification designation that cannot be verified from the ingredient list or nutrition facts alone.
The nutrition information lists 21 distinct vitamins and minerals, supporting the claim of 21 vital nutrients.
The product contains prebiotics (FOS) and probiotics (Bacillus coagulans), which are associated with gut health.
The product contains several vitamins and minerals known to support immunity, such as Vitamin C, Zinc, and Vitamin D3.
The product contains Lutegen (Lutein + Zeaxanthin) and Zeaxanthin, which are beneficial for eye health.
The product contains Algal DHA, which is known to support brain health.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
-
1.
Sugar
-
2.
Prebiotics (FOS)
-
3.
Vitamins
-
4.
Minerals
-
5.
Natural Identical Flavours
-
6.
Sorghum Flour
-
7.
And Zeaxanthin
-
8.
Probiotics
-
9.
Algal DHA
-
10.
Added ChocolateADDED CHOCOLATE
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 44.57 kcal |
| Protein | 0.46 g |
| Carbohydrate | 11.59 g |
| Total Sugars | 6.09 g |
| Added Sugars | 5.8 g |
| Total Fat | 0.24 g |
| Saturated Fat | 0.12 g |
| Trans Fat | 0 g |
| Dietary Fibre | 4.89 g |
| Sodium | 23.28 mg |
| Bacillus coagulans (CFU) | 130 Cr |
| Zinc | 2.15 mg |
| Iron | 3.3 mg |
| Manganese | 0.8 mg |
| Biotin (Vit B7) | 5 mcg |
| Vitamin C | 14 mg |
| Folic Acid | 51.3 mcg |
| Vitamin B5 | 0.6 mg |
| Vitamin K2 | 11 mcg |
| Vitamin B6 | 0.78 mg |
| Vitamin B12 | 0.66 mcg |
| Lutegen (Lutein + Zeaxanthin) | 6 mg |
| DHA | 31 mg |
| L-Lysine | 300 mg |
| L-Arginine | 180 mg |
| Calcium | 200 mg |
| Phosphorous | 101 mg |
| Vitamin D3 | 120 IU |
| Magnesium | 51.75 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.
Compare with other health malt drink products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Health & Malt Drink (Bournvita, Horlicks) products we've analysed, in name order.
What are the ingredients in Superheroes Milk Mix?
The label of Superheroes Milk Mix lists 10 ingredients, in label order: Sugar, Prebiotics (FOS), Vitamins, Minerals, Natural Identical Flavour, Sorghum Flour, And Zeaxanthin, Probiotics, Algal DHA, Added Chocolate. None of them is flagged by the analysis.
Is Superheroes Milk Mix safe to eat?
Superheroes Milk Mix scores 3.6/10 on Decode Label (Concerning). This product, marketed as a 'health malt drink' for children, lists sugar as its primary ingredient. While it contains beneficial prebiotics, probiotics, vitamins, and DHA, the high sugar content is a major concern for children's health. The specific components of the 'Natural Identical Flavour' are not disclosed, which limits transparency for consumers with sensitivities or specific dietary preferences.
Why does Superheroes Milk Mix score 3.6/10?
What the analysis notes: High added sugar content, listed as the primary ingredient. Undisclosed 'Natural Identical Flavour' lacks transparency.
Who should avoid Superheroes Milk Mix?
The points the analysis notes are most relevant to: Avoiding high added sugar; Sensitive to undisclosed flavouring agents; Parents concerned about sugar intake in children.
Is Superheroes Milk Mix suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Is Superheroes Milk Mix high in sugar?
Yes — 40.6 g of total sugar per 100 g, above the 22.5 g per 100 g that UK front-of-pack labelling marks as high. The label declares 38.7 g of that as added sugar per 100 g.
Are the claims on the Superheroes Milk Mix pack accurate?
Decode Label checked 11 claims against the ingredient list and nutrition panel. "Lowest Sugar Milk Mix" — misleading. "5+ years Boys & Girls" — can't be verified from the label. "with 5 Nutri Powers" — can't be verified from the label.
Is Superheroes Milk Mix vegetarian?
Superheroes Milk Mix is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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