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Toothpowder Freshmint Flavour
Decode Label Safety Score
How we got 5.0 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This toothpaste contains Sodium Lauryl Sulfate, a known irritant, and undisclosed 'Flavours', which limits transparency. While generally safe for adults, the presence of Sodium Lauryl Sulfate and artificial colours may be a concern for individuals with sensitive oral mucosa or those seeking full ingredient disclosure. The product is suitable for general use, but those with specific sensitivities should consider alternatives.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Calcium Carbonate
Contains irritant surfactant and undisclosed flavouring
This oral care product includes Sodium Lauryl Sulfate, a surfactant known to cause irritation to skin and mucous membranes, which may affect individuals with sensitive gums or oral tissues. The 'Flavours' are not specifically disclosed, which reduces transparency for consumers who prefer to know all ingredients. It also contains artificial colours, which are generally safe but may be a concern for some.
Consider this product carefully if you are
- Avoiding certain additives or colours — Sodium Lauryl Sulfate is declared.
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Is this right for you or your family?
Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them.
- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
- Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
- Everyone you buy for. Save a profile for Papa or the kids and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for oral care. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Triggered by CI 19140, CI 42090 — a synthetic colour on our aromatic-amine watch list (impurity risk). A colour-quality caution, not a finding that this product contains a carcinogen.
Why the score is capped
Primary surfactant with recognised irritation potential (EU SCCS)
Rule PC-CAP-05
Undisclosed generic ingredient (specific compound not named)
Rule PC-CAP-08
What's good
Contains Calcium Carbonate for effective plaque removal
Uses Sodium Saccharin as a non-cariogenic sweetener
Watch out for
Sodium Lauryl Sulfate (SLS) can cause oral irritation, especially for sensitive individuals
Undisclosed 'Flavours' reduce transparency
Contains synthetic colourants (CI 19140, CI 42090)
Aluminium Hydroxide — antiperspirant ingredient — ongoing debate over breast cancer/Alzheimer's link.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Sodium Lauryl Sulfate
SLS is an aggressive surfactant that strips skin of its natural oils, disrupts the skin barrier, and can cause contact dermatitis, canker sores, and eye irritation. People with eczema, psoriasis, or sensitive skin should avoid SLS-containing products. It is particularly harsh in oral care products where it contacts mucous membranes.
Regulatory & scientific authority Source: SCCS; American Academy of Dermatology; Herlofson & Barkvoll 1996
Sodium Lauryl Sulfate: regulation, sources and other products →Saccharin (E954)
Saccharin is an approved intense sweetener and is used in small amounts to flavour toothpaste. An earlier rodent-bladder finding was judged not relevant to humans and IARC moved it to Group 3 (not classifiable) in 1999. The WHO (2023) nevertheless advises against relying on non-sugar sweeteners for weight control. In toothpaste the amount swallowed is very small.
Regulatory & scientific authority Source: IARC Monographs Vol. 73 (1999); WHO guideline on non-sugar sweeteners (2023); EFSA/JECFA acceptable daily intake
Saccharin: regulation, sources and other products →Aluminium
Aluminium salts block sweat glands in antiperspirants. Some researchers have proposed links to breast cancer and Alzheimer's disease, though current evidence is inconclusive and regulatory bodies have not restricted its use. People who are concerned may prefer deodorants (not antiperspirants) which do not contain aluminium.
Regulatory & scientific authority Source: Darbre 2005; SCCS 2020 Opinion; American Cancer Society
Aluminium: regulation, sources and other products →Synthetic Cosmetic Colourants (CI)
These Colour Index (CI) numbers are colourants on the EU list of permitted cosmetic colours, each with conditions on where it may be used (for example, some are allowed only in products that do not stay in contact with mucous membranes). A listed colour in a product used as directed is not a finding of harm; the colour serves only to colour the product, and this is information for anyone who prefers to avoid synthetic dyes.
Regulatory & scientific authority Source: EU Regulation 1223/2009 Annex IV (permitted colourants); SCCS opinions on colourants
Synthetic Cosmetic Colourants (CI): regulation, sources and other products →Decode Label Analysis
Sodium Lauryl Sulfate is a strong surfactant and foaming agent known to be a skin and mucous membrane irritant, as noted by the EU SCCS. This may cause discomfort or irritation for individuals with sensitive oral tissues.
The term 'Flavours' is generic and does not disclose the specific flavouring compounds used, which can be a concern for individuals with allergies or sensitivities to specific flavour ingredients.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The only ingredient supporting this claim is an undisclosed generic — the label names a class, not the actual compound — so the list cannot confirm it.
The label does not provide information or evidence to substantiate the claim of powerful stain removal.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Calcium Carbonate
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2.
WaterAqua
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3.
Sodium Lauryl Sulfate
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4.
Flavour undisclosed fragrance
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5.
Sodium Saccharin
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6.
Aluminium Hydroxide
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7.
CI 19140 synthetic colour
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8.
CI 42090 synthetic colour
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other other oral products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Also on this shelf
More Other Oral Care products we've analysed, in name order.
What are the ingredients in Toothpowder Freshmint Flavour?
The label of Toothpowder Freshmint Flavour lists 8 ingredients, in label order: Calcium Carbonate, Water, Sodium Lauryl Sulfate, Flavours, Sodium Saccharin, Aluminium Hydroxide, CI 19140, CI 42090. Flagged by the analysis: Sodium Lauryl Sulfate, Sodium Saccharin, CI 19140, CI 42090, Aluminium Hydroxide.
Is Toothpowder Freshmint Flavour safe to use?
Toothpowder Freshmint Flavour scores 5.0/10 on Decode Label (Moderate). This oral care product includes Sodium Lauryl Sulfate, a surfactant known to cause irritation to skin and mucous membranes, which may affect individuals with sensitive gums or oral tissues. The 'Flavours' are not specifically disclosed, which reduces transparency for consumers who prefer to know all ingredients. It also contains artificial colours, which are generally safe but may be a concern for some.
Why does Toothpowder Freshmint Flavour score 5.0/10?
Flagged in the score: Sodium Lauryl Sulfate (SLS) can cause oral irritation, especially for sensitive individuals. Contains synthetic colourants (CI 19140, CI 42090). Also noted: Undisclosed 'Flavours' reduce transparency.
Who should avoid Toothpowder Freshmint Flavour?
The points the analysis notes are most relevant to: Sensitive oral mucosa or gums; Avoiding Sodium Lauryl Sulfate; Seeking full flavour ingredient disclosure; Sensitive to artificial colours.
Are the claims on the Toothpowder Freshmint Flavour pack accurate?
Decode Label checked 2 claims against the ingredient list and nutrition panel. "Freshmint Flavour" — can't be verified from the label. "Powerful Stain Removal" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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