Cold Coffee Classic by Bru — product pack

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Bru

Cold Coffee Classic

Veg Jain beverage
4.9 Moderate

Decode Label Safety Score

Nutrition · 40% 3.4/10
Ingredient safety · 30% 9.7/10
Processing · 20% 2.0/10
Marketing · 10% 9.5/10
How we got 4.9 Show
Weighted score 5.6/10
Score limited by a dominant nutrition concern. 4.9
Final score 4.9/10 · Moderate

Methodology v3.1 (updated 8 Oct 2026) — what changed

This beverage contains added sugar as its primary ingredient, which is a significant nutritional concern, especially for frequent consumption. While it includes milk solids for nutritional value, the presence of multiple stabilizers and an acidity regulator, along with nature-identical flavouring, indicates a highly processed formulation. The trace amount of coffee means its presence is negligible for flavour or benefit. Individuals monitoring sugar intake or those sensitive to food additives should be cautious.

High in added sugar; contains multiple food additives and flavourings

This beverage lists sugar as its main ingredient, contributing to a high added sugar content, which health authorities recommend limiting. It also contains several food additives, including multiple stabilizers and an acidity regulator, along with nature-identical flavouring substances. While milk solids provide some nutritional value, the overall formulation is highly processed.

Consider this product carefully if you are

  • Looking for a lower-sugar option — Added sugar is 6.6 g and total sugar is 12.1 g per 100 ml.
Okay for: Healthy adults in moderation

Declared allergens: Milk

Milk· Milk Solids

Relevant if you have this allergy or intolerance.

Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.

Personal check · free

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Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them. This one declares Milk, so it matters if anyone in your family reacts to that.

  • Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
  • Diet. Vegetarian, vegan, Jain, no egg, no dairy.
  • Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
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Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Hydration & Nutritional Value Significant concern · 3.4/10
Artificial Flavours Significant concern · 3.5/10
Caffeine & Stimulant Load Moderate concern · 4.0/10
Preservatives & Additives Moderate concern · 5.0/10
Added & Hidden Sugar Minor concern · 6.0/10
Empty Calories & Caloric Load Minor concern · 6.0/10
Artificial Sweeteners No concern identified · 8.0/10
Acidity & Dental Erosion No concern identified · 8.0/10
Artificial Colours & Dyes No concern identified · 8.0/10

Toddlers & young children (1–5)

Limit

This product is high in added sugar, which should be limited in the diets of young children to prevent dental issues and promote healthy eating habits.

What's good

Contains milk solids, providing some protein and calcium.

Watch out for

High in added sugar, which should be consumed in moderation as per WHO guidelines.

Presence of multiple stabilizers and an acidity regulator indicates a highly processed product.

Carrageenan (INS 407) has been a subject of debate regarding its potential to cause inflammation in sensitive individuals, though food-grade forms are generally considered safe.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Added Sugars

Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.

Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)

Added Sugars: regulation, sources and other products →

Flavouring Substances

Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.

Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020

Flavouring Substances: regulation, sources and other products →

Decode Label Analysis

Contains multiple food additives, including stabilizers and an acidity regulator, which may be a concern for individuals sensitive to processed ingredients.

The product contains nature-identical flavouring substances, meaning the specific flavour compounds are not disclosed, which is a transparency concern for those wishing to avoid certain flavour components.

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

✓
"Cold Coffee" Checks out

Coffee is listed in the ingredients.

Coffee (0.62%)
✓
"Flavoured Milk" Checks out

Milk solids are listed in the ingredients, and nature-identical flavouring substances are also present, indicating it is flavoured milk.

Milk solids Nature-Identical flavouring substances

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Sugar
  • 2.
    Milk solids
  • 3.
    Coffee 0.62% trace amount
    Coffee (0.62%)
  • 4.
    Stabilizers
    Cellulose (INS 460), Sodium carboxymethyl cellulose (INS 466), Carrageenan (INS 407)
    Stabilizers (INS 1440, INS 460 (i), INS 466, INS 407)
  • 5.
    Acidity Regulator
    Sodium phosphates (INS 339)
    Acidity Regulator (INS 339 (i))
  • 6.
    Nature-Identical flavouring substances undisclosed flavouring
    Nature-Identical flavouring substances.

Trace amounts: some named ingredients appear in token quantities or low in the list. At these concentrations a meaningful benefit is unlikely, and their front-of-pack prominence may not reflect their level in the formulation.

In label order — normally largest quantity first. Select a row for the full write-up and sources.

These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.

Milk Allergen on the label: Milk Solids
Allergen
Trace trans fat
Nutrition (per serving) Serving: 180 ml
Energy 138 kcal
Protein 7 g
Carbohydrate 22.2 g
Total Sugars 21.8 g
Added Sugars 11.9 g
Total Fat 2.5 g
Saturated Fat 1.75 g
Trans Fat 0.08 g
Dietary Fibre 0.2 g
Sodium 232 mg
Cholesterol 11 mg

Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.

Compare with other flavoured milk products

Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.

View all →

Also on this shelf

More Flavoured / Milk Drink products we've analysed, in name order.

What are the ingredients in Cold Coffee Classic?

The label of Cold Coffee Classic lists 6 ingredients, in label order: Sugar, Milk Solids, Coffee, Stabilizers, Acidity Regulator, Nature-Identical Flavouring Substances. Flagged by the analysis: Nature-Identical Flavouring Substances, Stabilizers, Acidity Regulator.

Is Cold Coffee Classic safe to eat?

Cold Coffee Classic scores 4.9/10 on Decode Label (Moderate). This beverage lists sugar as its main ingredient, contributing to a high added sugar content, which health authorities recommend limiting. It also contains several food additives, including multiple stabilizers and an acidity regulator, along with nature-identical flavouring substances. While milk solids provide some nutritional value, the overall formulation is highly processed.

Why does Cold Coffee Classic score 4.9/10?

Flagged in the score: Presence of multiple stabilizers and an acidity regulator indicates a highly processed product. Also noted: High in added sugar, which should be consumed in moderation as per WHO guidelines. Carrageenan (INS 407) has been a subject of debate regarding its potential to cause inflammation in sensitive individuals, though food-grade forms are generally considered safe.

Who should avoid Cold Coffee Classic?

The points the analysis notes are most relevant to: Monitoring added sugar intake; Sensitive to food additives; Avoiding highly processed foods; Milk allergy / lactose intolerance.

Is Cold Coffee Classic suitable for babies or young children?

Toddlers & young children (1–5): Limit.

Does Cold Coffee Classic contain allergens?

Yes — the ingredient list contains milk (Milk Solids). Check the allergen statement on the pack too if you have a diagnosed allergy.

Does Cold Coffee Classic contain milk?

Yes — the ingredient list names Milk Solids. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.

Is Cold Coffee Classic high in sugar?

Yes — 12.1 g of total sugar per 100 ml, above the 11.25 g per 100 ml that UK front-of-pack labelling marks as high. The label declares 6.6 g of that as added sugar per 100 ml.

Does Cold Coffee Classic contain caffeine?

Yes — the ingredient list names Coffee, a source of caffeine. Check the pack for the amount per serving, especially when buying for children or during pregnancy.

Are the claims on the Cold Coffee Classic pack accurate?

Yes — all 2 claims on the pack checked out against the ingredient list and nutrition panel.

Is Cold Coffee Classic vegetarian?

Cold Coffee Classic is marked vegetarian.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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