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Brand owned by Wadia Group (India) · about the brand
Winkin' Cow Strawberry Thick Shake
Decode Label Safety Score
How we got 5.8 ShowHide
Reviewed 1 time · Methodology v3.1 (updated 8 Oct 2026) — what changed
This strawberry-flavoured milk contains a significant amount of added sugar, which is a primary nutritional concern, especially for young children. It also includes several food additives, such as carrageenan and erythrosine (Colour 127), which warrant caution for specific groups. While the product provides some nutritional value from milk, the high sugar content and presence of certain additives mean it is best consumed in moderation, particularly by children and individuals with sensitivities to food colours or thickeners.
At a glance
From the declared label — not a lab testFindings to weigh
High added sugar; contains carrageenan and artificial colour erythrosine
This flavoured milk contains a high amount of added sugar, which the WHO advises limiting. It also includes carrageenan, a thickener that some individuals prefer to avoid, and erythrosine (Colour 127), an artificial colour linked to potential hyperactivity in children. While providing milk's nutrients, its additive profile and sugar content mean it's best consumed in moderation.
Consider this product carefully if you are
- Looking for a lower-sugar option — Added sugar is 10.1 g and total sugar is 12.7 g per 100 ml.
Declared allergens: Milk
Relevant if you have this allergy or intolerance.
Based on the declared ingredient list. This is a risk only to people with the allergy, not a general-population safety issue, so it does not lower the safety score.
Personal check · free
Is this right for you or your family?
Just checking whether the product is safe? The analysis above is yours, no account needed. To know if it is safe for you, your father or your child, add a profile and we check this label against them. This one declares Milk, so it matters if anyone in your family reacts to that.
- Allergies. Peanut, milk, gluten, egg and more, checked against the ingredient list.
- Diet. Vegetarian, vegan, Jain, no egg, no dairy.
- Health and goals. Sugar, salt, protein, steady blood sugar, heart-friendly, weight.
- Everyone you buy for. Save a profile for Papa or the kids and switch in one tap.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for beverage. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Infants under 1
AvoidNot suitable as a primary drink due to high added sugar and cow's milk as a main ingredient.
Toddlers & young children (1–5)
LimitHigh added sugar content and the presence of Erythrosine (Colour 127) may contribute to hyperactivity and should be consumed in moderation.
Watch out for
High added sugar content, which contributes to overall calorie intake without significant nutritional benefits beyond energy.
Presence of multiple food additives, including stabilizers and an artificial colour, which may be a concern for sensitive individuals or those seeking a cleaner label.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
Added Sugars
Sugars added to food, and the sugars in honey, syrups and fruit juice concentrates, are "free sugars". The WHO guideline recommends that they stay below 10% of total energy intake and suggests below 5% for additional benefit. Where the sugar sits in the ingredient list and how many grams the panel declares is what matters; this is information, because the nutrition score already prices the grams.
Regulatory & scientific authority Source: WHO, Guideline: Sugars intake for adults and children (2015)
Added Sugars: regulation, sources and other products →Flavouring Substances
Indian rules classify added flavours as natural, nature-identical (chemically synthesised copies of natural compounds) or artificial, and require the class to be declared. The label names the class, not the compounds, so a reader cannot see which substances make up the blend, or whether it carries something they avoid. This is information about transparency, not a finding of harm.
Regulatory & scientific authority Source: FSS (Food Products Standards and Food Additives) Regulations 2011, flavours; FSS (Labelling and Display) Regulations 2020
Flavouring Substances: regulation, sources and other products →Decode Label Analysis
Contains Erythrosine (Colour 127), an artificial food colour linked to potential hyperactivity in children.
Contains carrageenan (Stabilizer 407), which some individuals choose to avoid due to concerns about potential gastrointestinal inflammation.
Contains potassium phosphates and polyphosphates (Acidity Regulators), which may be a concern for individuals with kidney disease if consumed in high amounts.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The label lists this only as a flavouring (nature-identical or artificial), which is made to resemble the ingredient rather than being it, so the pack cannot confirm the ingredient the name implies.
The term 'CRICKET PACK' is a marketing designation that cannot be verified from the ingredient list or nutrition information.
The claim 'SCAN PLAY WIN' refers to a promotional activity that cannot be verified from the ingredient list or nutrition information.
The product is described as a 'Thick Shake' and contains stabilizers (471, 412, 407, 415) which contribute to thickness.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Toned MilkTONED MILK
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2.
SugarSUGAR
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3.
WaterWATER
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4.
StabilizersMono- and diglycerides of fatty acids (INS 471), Guar gum (INS 412), Carrageenan (INS 407), Xanthan gum (INS 415)STABILIZERS (471, 412, 407, 415)
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5.
Nature Identical (Strawberry) and Natural Flavouring SubstancesNATURE IDENTICAL (STRAWBERRY) AND NATURAL FLAVOURING SUBSTANCES
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6.
Acidity RegulatorsPotassium phosphates (INS 340), Polyphosphates (INS 452)ACIDITY REGULATORS (340(iii), 340(ii), 452(i))
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7.
Iodized SaltIODIZED SALT
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8.
Colour synthetic colourErythrosine (INS 127)COLOUR (127)
In label order — normally largest quantity first. Select a row for the full write-up and sources.
These are major food allergens named on the ingredient list. They are a risk only to people allergic to them — not a general-population safety issue — so they do not lower the safety score. Anyone with the allergy should avoid this product, and check the pack’s own allergen statement.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
Declared on this label as
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 96.3 kcal |
| Protein | 2.61 g |
| Carbohydrate | 13.5 g |
| Total Sugars | 11.43 g |
| Added Sugars | 9.09 g |
| Total Fat | 3.5 g |
| Saturated Fat | 2.34 g |
| Trans Fat | 0 g |
| Sodium | 48.33 mg |
| Mono unsaturated fatty acids | 0.9 g |
| Poly unsaturated fatty acids | 0.09 g |
| Cholesterol | 8.6 mg |
| Calcium | 101.88 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), calculated from the declared serving — this label prints per-serving figures only.
Compare with other flavoured milk products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Winkin' Cow Strawberry Thick Shake?
The label of Winkin' Cow Strawberry Thick Shake lists 8 ingredients, in label order: Toned milk, Sugar, Water, Stabilizers, Nature Identical (Strawberry) and Natural Flavouring Substances, Acidity Regulator, Iodised Salt, Colour. Flagged by the analysis: Colour, Nature Identical (Strawberry) and Natural Flavouring Substances, Stabilizers.
Is Winkin' Cow Strawberry Thick Shake safe to eat?
Winkin' Cow Strawberry Thick Shake scores 5.8/10 on Decode Label (Moderate). This flavoured milk contains a high amount of added sugar, which the WHO advises limiting. It also includes carrageenan, a thickener that some individuals prefer to avoid, and erythrosine (Colour 127), an artificial colour linked to potential hyperactivity in children. While providing milk's nutrients, its additive profile and sugar content mean it's best consumed in moderation.
Why does Winkin' Cow Strawberry Thick Shake score 5.8/10?
Flagged in the score: Presence of multiple food additives, including stabilizers and an artificial colour, which may be a concern for sensitive individuals or those seeking a cleaner label. Also noted: High added sugar content, which contributes to overall calorie intake without significant nutritional benefits beyond energy.
Who should avoid Winkin' Cow Strawberry Thick Shake?
The points the analysis notes are most relevant to: Avoiding high added sugar; Sensitive to carrageenan; Avoiding artificial food colours (Erythrosine); Children prone to hyperactivity; Milk allergy / lactose intolerance.
Is Winkin' Cow Strawberry Thick Shake suitable for babies or young children?
Infants under 1: Avoid. Toddlers & young children (1–5): Limit.
Does Winkin' Cow Strawberry Thick Shake contain allergens?
Yes — the ingredient list contains milk (Toned milk). Check the allergen statement on the pack too if you have a diagnosed allergy.
Does Winkin' Cow Strawberry Thick Shake contain milk?
Yes — the ingredient list names Toned milk. People with milk allergy / lactose intolerance should treat it as containing milk, and check the allergen statement on the pack too.
Is Winkin' Cow Strawberry Thick Shake high in sugar?
Yes — 12.7 g of total sugar per 100 ml, above the 11.25 g per 100 ml that UK front-of-pack labelling marks as high. The label declares 10.1 g of that as added sugar per 100 ml.
Are the claims on the Winkin' Cow Strawberry Thick Shake pack accurate?
Decode Label checked 4 claims against the ingredient list and nutrition panel. "STRAWBERRY" — can't be verified from the label. "CRICKET PACK" — can't be verified from the label. "SCAN PLAY WIN" — can't be verified from the label.
Is Winkin' Cow Strawberry Thick Shake vegetarian?
Winkin' Cow Strawberry Thick Shake is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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