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Brand owned by ITC Limited (India) · about the brand
Bingo Masala Massacre Potato Chips
Decode Label Safety Score
How we got 1.7 ShowHide
Methodology v3.1 (updated 8 Oct 2026) — what changed
This snack is primarily composed of potato and edible vegetable oil, making it an energy-dense option high in fat. While the ingredients themselves are common, the high fat content, particularly saturated fat from the vegetable oil, is a significant nutritional concern for regular consumption.
High in fat from edible vegetable oil; energy-dense snack
This snack is made from potato and edible vegetable oil, resulting in a product that is high in calories and fat. The specific type of vegetable oil is not detailed, meaning it could contribute significantly to saturated fat intake. This makes it a product to consume in moderation, especially for those monitoring their fat intake.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for food. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Saturated fat 7.3 g · trans fat 0.1 g per 100 g/ml
Why the score is capped
Energy-dense fried snack — 530 kcal and 31 g fat per 100 g, on added vegetable oil
Rule F-CAP-14
Watch out for
High total fat content (31 g per 100 g)
High energy density (530 kcal per 100 g)
Lack of specific disclosure for 'Edible Vegetable Oil' and 'Seasoning'
Decode Label Analysis
The product is an energy-dense fried snack with 530 kcal and 31 g fat per 100 g, primarily from added vegetable oil. This contributes to a high overall fat content, including saturated fat, which should be consumed in moderation as part of a balanced diet.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
The primary ingredient is potato (87.8%), which supports the product being potato chips.
The ingredients list 'SEASONING' which includes 'SPICES AND CONDIMENTS' and 'NATURAL FLAVOURS AND NATURAL FLAVOURING SUBSTANCES', indicating added masala flavour.
Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.
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1.
Potato 87.8%POTATO (87.8%)
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2.
Edible Vegetable Oil~EDIBLE VEGETABLE OIL
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3.
SeasoningSEASONING {ONION POWDER, #SPICES AND CONDIMENTS, IODIZED SALT, BLACK SALT, SUGAR, ACIDITY REGULATORS (CITRIC ACID, MALIC ACID, TARTARIC ACID), TOMATO POWDER, NATURAL FLAVOURS AND NATURAL FLAVOURING SUBSTANCES, HYDROLYSED VEGETABLE PROTEIN, FLAVOUR ENHANCERS (508, 635), GARLIC POWDER, YEAST EXTRACT, NATURE IDENTICAL FLAVOURING SUBSTANCES, MALTODEXTRIN} AND IODIZED SALT.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
| Energy | 530 kcal |
| Protein | 6.6 g |
| Carbohydrate | 57.4 g |
| Total Sugars | 2.9 g |
| Added Sugars | 1.2 g |
| Total Fat | 31.3 g |
| Saturated Fat | 7.3 g |
| Trans Fat | 0.1 g |
| Sodium | 817 mg |
Colour shows the per-100g level (green = low, amber = moderate, red = high), from the product's label.
Compare with other chips snacks products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
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What are the ingredients in Bingo Masala Massacre Potato Chips?
The label of Bingo Masala Massacre Potato Chips lists 3 ingredients, in label order: Potato, Edible Vegetable Oil, Seasoning. Flagged by the analysis: Seasoning.
Is Bingo Masala Massacre Potato Chips safe to eat?
Bingo Masala Massacre Potato Chips scores 1.7/10 on Decode Label (Concerning). This snack is made from potato and edible vegetable oil, resulting in a product that is high in calories and fat. The specific type of vegetable oil is not detailed, meaning it could contribute significantly to saturated fat intake. This makes it a product to consume in moderation, especially for those monitoring their fat intake.
Why does Bingo Masala Massacre Potato Chips score 1.7/10?
Flagged in the score: Lack of specific disclosure for 'Edible Vegetable Oil' and 'Seasoning'. Also noted: High total fat content (31 g per 100 g). High energy density (530 kcal per 100 g).
Who should avoid Bingo Masala Massacre Potato Chips?
The points the analysis notes are most relevant to: Monitoring fat intake; Limiting saturated fat.
How much sugar is in Bingo Masala Massacre Potato Chips?
2.9 g of total sugar per 100 g. The label declares 1.2 g of that as added sugar per 100 g.
Is Bingo Masala Massacre Potato Chips high in salt?
Yes — 817 mg of sodium per 100 g (about 2.04 g of salt), above the 1.5 g of salt per 100 g that UK front-of-pack labelling marks as high.
Are the claims on the Bingo Masala Massacre Potato Chips pack accurate?
Yes — all 2 claims on the pack checked out against the ingredient list and nutrition panel.
Is Bingo Masala Massacre Potato Chips vegetarian?
Bingo Masala Massacre Potato Chips is marked vegetarian.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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