5.0 /10
7.0 /10
Colgate Visible White O2, Teeth Whitening Toothpaste vs Perfora Pro+ Activated Charcoal
Decode Label-scored on the concerns that matter for Oral Care — the facts from each label, side by side. We decode, you decide.
Pack images are shown to identify the products. Decode Label is independent of Colgate and Perfora and is not sponsored or endorsed by either. Trademarks
What's different
- •Only Colgate Visible White O2, Teeth Whitening Toothpaste lists the flagged ingredients Sodium Lauryl Sulfate, Sodium Saccharin, Sucralose and PEG-8 and 1 more.
- •Only Perfora Pro+ Activated Charcoal lists the flagged ingredients Menthol, Mentha Piperita Oil and Stevia Rebaudiana Extract.
- •Only Colgate Visible White O2, Teeth Whitening Toothpaste lists the allergen Eugenol.
Colgate Visible White O2, Teeth Whitening Toothpaste
Not ahead on any concern we check.
Perfora Pro+ Activated Charcoal
Fewer concerns on: Harsh Additives (SLS, Alcohol), Preservative Safety
Scores: Perfora Pro+ Activated Charcoal has the higher Decode Label score (7.0 vs 5.0). Which difference matters most depends on who is eating or using it — that's your call.
A higher score means fewer or lighter concerns found under Decode Label's published rules. It is not a medical "safe", and a lower score does not establish that a product is unsafe.
Safety Score
Colgate Visible White O2, Teeth Whitening Toothpaste focuses on whitening with a fluoride source, but includes a primary surfactant with recognized irritation potential.
Safety Score
Perfora Pro+ Activated Charcoal offers a formulation with milder surfactants and a fluoride-free enamel support ingredient.
Side by side
What each label says.
Fragrance allergens matter mainly if you have sensitive skin or a known fragrance allergy.
What these labels can't tell us
- How much of each ingredient is in the product — labels list order, not amounts.
- How the finished product performs, or how your skin or scalp will react — an ingredient list cannot show either.
- Anything a laboratory test would find — Decode Label reads labels; it does not test products.
Concern match
A separate lens from the overall Safety Score above — how well each product suits a specific concern, not an overall verdict. Each concern is scored 0–10: higher means less of that concern (5 ≈ neutral).
What matters most to you?
…or what you want it to do — read from the ingredients, not scored by the engine
For , scores higher ( vs ). This is only a per-concern fit lens — it doesn't change the overall safety score, where still has the higher score.
For , the two are evenly matched. The overall safety verdict is unchanged.
This one is read from the two ingredient lists rather than measured by the Decode Label engine — useful for choosing, but it is not a safety finding.
Both Perfora Pro+ Activated Charcoal and Colgate Visible White O2, Teeth Whitening Toothpaste receive the same score for this concern under Decode Label's criteria, with Colgate Visible White O2 containing Sodium Monofluorophosphate and Perfora Pro+ Activated Charcoal containing Nano-hydroxyapatite, which is a fluoride-free alternative for enamel support.
Perfora Pro+ Activated Charcoal scores higher due to its inclusion of Sodium Methyl Cocoyl Taurate and Cocamidopropyl Betaine, which are generally considered milder surfactants compared to Sodium Lauryl Sulfate found in Colgate Visible White O2, Teeth Whitening Toothpaste.
Both Perfora Pro+ Activated Charcoal and Colgate Visible White O2, Teeth Whitening Toothpaste receive the same score for this concern, as both products list 'Flavor' without further specific disclosure of all components.
Perfora Pro+ Activated Charcoal scores higher due to its use of Potassium Sorbate, a commonly used preservative, while Colgate Visible White O2, Teeth Whitening Toothpaste does not list a specific preservative, which can sometimes indicate reliance on other ingredients for preservation.
Both Perfora Pro+ Activated Charcoal and Colgate Visible White O2, Teeth Whitening Toothpaste receive the same score for this concern under Decode Label's criteria, as neither product lists ingredients flagged as endocrine-active.
Both Perfora Pro+ Activated Charcoal and Colgate Visible White O2, Teeth Whitening Toothpaste receive the same score for this concern under Decode Label's criteria, as neither product lists ingredients flagged for carcinogen or contaminant risk.
Both Perfora Pro+ Activated Charcoal and Colgate Visible White O2, Teeth Whitening Toothpaste receive the same score for this concern, as both labels contain undisclosed generic ingredients ('Flavor' in both, and 'ImerCare® PerWhite 19' in Perfora Pro+ Activated Charcoal).
Declared ingredients linked to common oral care goals
Ingredient read — not a safety scoreRead from the two ingredient lists rather than measured by the Decode Label engine, so these sit apart from the scores above and do not change the verdict. 5 means neutral — no ingredient that helps or hinders. Traditional cosmetic use, not a medical claim — and the ingredient list alone does not establish that the finished product delivers the benefit.
Cavity Protection & Fluoride
Stronger ingredient match: Colgate Visible White O2, Teeth Whitening Toothpaste +1.0Colgate Visible White O2, Teeth Whitening Toothpaste contains Sodium Monofluorophosphate, a fluoride source commonly associated with cavity protection. Perfora Pro+ Activated Charcoal contains Nano-hydroxyapatite, which is commonly included for enamel support.
Enamel Strengthening & Remineralisation
Stronger ingredient match: Perfora Pro+ Activated Charcoal +1.0Perfora Pro+ Activated Charcoal contains Nano-hydroxyapatite, an ingredient commonly associated with enamel strengthening and remineralisation. Colgate Visible White O2, Teeth Whitening Toothpaste contains Sodium Monofluorophosphate, which also contributes to enamel health.
Teeth Whitening & Stain Removal
Stronger ingredient match: Colgate Visible White O2, Teeth Whitening Toothpaste +1.0Colgate Visible White O2, Teeth Whitening Toothpaste includes Potassium Monoperoxysulfate and Calcium Pyrophosphate, which are commonly used for teeth whitening and stain removal. Perfora Pro+ Activated Charcoal contains Activated Charcoal and ImerCare® PerWhite 19, which are also commonly included for stain removal.
Gum Health & Anti-Gingivitis
Stronger ingredient match: Perfora Pro+ Activated Charcoal +1.0Perfora Pro+ Activated Charcoal includes Zinc Citrate and Eugenia Caryophyllus Flower Oil, which are commonly associated with supporting gum health. Colgate Visible White O2, Teeth Whitening Toothpaste does not list specific ingredients primarily for gum health.
Bad Breath & Antibacterial Action
Stronger ingredient match: Perfora Pro+ Activated Charcoal +1.0Perfora Pro+ Activated Charcoal contains Zinc Citrate, Eugenia Caryophyllus Flower Oil, Menthol, Mentha Piperita Oil, and Mentha Spicata Herb Oil, which are commonly associated with combating bad breath and providing antibacterial action. Colgate Visible White O2, Teeth Whitening Toothpaste contains Eugenol and Menthol, which can also contribute to fresh breath.
Plaque & Tartar Control
Stronger ingredient match: Colgate Visible White O2, Teeth Whitening Toothpaste +1.0Colgate Visible White O2, Teeth Whitening Toothpaste contains Tetrasodium Pyrophosphate and Disodium Pyrophosphate, which are commonly included for plaque and tartar control. Perfora Pro+ Activated Charcoal contains Zinc Citrate, which is also associated with plaque control.
Abrasivity & Enamel Wear
Stronger ingredient match: Perfora Pro+ Activated Charcoal +1.0Perfora Pro+ Activated Charcoal contains Hydrated Silica and Activated Charcoal, which are abrasive agents. Colgate Visible White O2, Teeth Whitening Toothpaste contains Silica and Calcium Pyrophosphate, which are also abrasive agents. The specific abrasivity depends on particle size and concentration, which are not disclosed.
Harsh Additives (SLS, Alcohol, Triclosan)
Stronger ingredient match: Perfora Pro+ Activated Charcoal +4.0Perfora Pro+ Activated Charcoal does not list Sodium Lauryl Sulfate (SLS) or alcohol. Colgate Visible White O2, Teeth Whitening Toothpaste contains Sodium Lauryl Sulfate, a primary surfactant with recognized irritation potential.
Colgate Visible White O2, Teeth Whitening Toothpaste
In its favour, from the label
- Contains Sodium Monofluorophosphate for cavity protection
- Includes whitening agents like Potassium Monoperoxysulfate and Calcium Pyrophosphate
Label findings to note
- Primary surfactant with recognised irritation potential (EU SCCS)
- Undisclosed generic ingredient (specific compound not named)
- Contains 'Flavor' without full disclosure
- Includes PEG-8 and PEG/PPG-116/66 Copolymer
Perfora Pro+ Activated Charcoal
In its favour, from the label
- Milder surfactant system with Sodium Methyl Cocoyl Taurate and Cocamidopropyl Betaine
- Includes Nano-hydroxyapatite for enamel support
- Uses Potassium Sorbate as a preservative
Label findings to note
- Undisclosed generic ingredient (specific compound not named)
- Contains 'Flavor' without full disclosure
- Includes 'ImerCare® PerWhite 19' without specific compound named
Colgate Visible White O2, Teeth Whitening Toothpaste vs Perfora Pro+ Activated Charcoal — frequently asked questions
Colgate Visible White O2, Teeth Whitening Toothpaste's ingredient list includes Eugenol. No allergen is named in Perfora Pro+ Activated Charcoal's ingredient list.
Colgate Visible White O2, Teeth Whitening Toothpaste lists Sodium Lauryl Sulfate, Sodium Saccharin, Sucralose, Cocamidopropyl Betaine, PEG-8 and Sodium Monofluorophosphate. Perfora Pro+ Activated Charcoal lists Cocamidopropyl Betaine, Menthol, Mentha Piperita Oil and Stevia Rebaudiana Extract.
Flagged ingredients in this comparison
Who classified each one, its regulation, and how common it is across the catalogue.
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Comparison generated by Decode Label from each product's listed ingredients. Every score and flagged finding comes from Decode Label's rules engine; the explanations and the ingredient read are written with AI and cannot change a score. Always read the actual label.