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Brand owned by Emami (India) · about the brand
Kesh King Gold Ayurvedic Hair Oil
Decode Label Safety Score
How we got 3.9 ShowHide
Reviewed 7 times · Methodology v3.1 (updated 8 Oct 2026) — what changed
The score is capped for a specific safety reason, set out below. This hair oil features a rich blend of traditional botanical extracts, but its safety is significantly compromised by the inclusion of BHT, an antioxidant with endocrine-disruption concerns, and undisclosed 'Sugandhit Dravya' which raises transparency issues regarding potential allergens. The presence of synthetic colors further detracts from its natural appeal. While the botanical base offers potential benefits, the formulation choices for preservation and fragrance introduce notable risks for sensitive individuals and those concerned about endocrine disruptors.
At a glance
From the declared label — not a lab testFindings to weigh
What’s favorable
- Terminalia chebula
- Terminalia bellirica
- Emblica officinalis
- Bacopa Monnieri
- Centella asiatica
- +17 more →
Botanical blend with endocrine disruptor and undisclosed fragrance
The score is capped for a specific safety reason, set out below. This hair oil combines numerous traditional plant extracts, but includes BHT, an antioxidant linked to endocrine disruption. It also contains 'Sugandhit Dravya', an undisclosed fragrance blend that may contain common allergens, making it unsuitable for individuals with sensitive skin or fragrance allergies. Synthetic colors are also present.
Consider this product carefully if you are
- Avoiding certain additives or colours — BHT is declared.
Concern breakdown
Score out of 10 · higher = fewer concernsHow this product performs on each concern we check for haircare. This is a breakdown of the same evidence behind the score above — not a separate verdict.
Why the score is capped
Contains an ingredient flagged for endocrine-disruption concern
Rule PC-CAP-07
Undisclosed fragrance (allergens not named)
Rule PC-CAP-06
What's good
Rich blend of traditional Ayurvedic botanical extracts known for hair and scalp benefits
Watch out for
BHT, an antioxidant with endocrine-disruption concerns, is present.
Undisclosed 'Sugandhit Dravya' (fragrance) may contain allergens, posing a risk for sensitive individuals.
Contains synthetic colorants (Toney Red, Quinzaine Green SS) which can be irritants for sensitive skin.
Phenoxyethanol, a synthetic preservative, can cause skin irritation in some individuals.
Several beneficial plant oils and extracts are present only in trace amounts, so a meaningful benefit is unlikely.
Ingredient Concerns safety database
Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.
BHT (E321)
BHT is a synthetic antioxidant used to stop fats and fragrance oils going rancid. The concern is endocrine activity: animal studies report effects on thyroid hormone and liver enzymes, and the EU SCCS has assessed it as an endocrine-disruption candidate. It is NOT classified as a carcinogen by IARC — that classification (Group 2B) belongs to BHA, a different additive with a similar name. Permitted in cosmetics at low levels.
Regulatory & scientific authority Source: EU SCCS Opinion on BHT (SCCS/1636/21); EFSA re-evaluation of E321
BHT: regulation, sources and other products →Decode Label Analysis
Contains BHT, an ingredient with endocrine-disruption concerns.
Contains 'Sugandhit Dravya', an undisclosed fragrance blend, which may contain common allergens and is a concern for sensitive skin or fragrance allergies.
Claim check
Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.
This claim cannot be verified from the provided ingredient list or nutrition information.
This claim cannot be verified from the provided ingredient list or nutrition information.
This claim cannot be verified from the provided ingredient list or nutrition information.
This claim cannot be verified from the provided ingredient list or nutrition information.
This claim cannot be verified from the provided ingredient list or nutrition information.
This claim cannot be verified from the provided ingredient list or nutrition information.
The ingredient list contains 21 distinct herbs.
In label order — normally largest quantity first. Select a row for the full write-up and sources.
Fragrance allergens are substances EU cosmetics rules require to be named on the label (such as Limonene and Linalool). Fragrant botanicals such as essential oils are grouped with them because they can naturally contain such substances, but they are not on that list. They matter mainly for people with fragrance allergies or already-sensitive skin — not a general-population safety issue. Each named allergen takes a small deduction from the ingredient score, and a high count can cap it; fragrant botanicals take none. Naming them on the label is a transparency positive.
Present in trace amounts
Listed near the end of the ingredient list, so present in small quantities — not counted as a headline benefit.
✓ Decode Label Assessment: Favorable ⚠ Decode Label Assessment: Concern Decode Label Assessment: Neutral
Who should take caution
About this ingredient
No detailed safety data in our database yet for this ingredient.
Learn More
Compare with other hair oil products
Assessed using the same Decode Label methodology, sorted by score. Each score reflects the information available for that product at the time of assessment.
Side-by-side comparisons
How this product's label compares with others on the same shelf, row by row.
What are the ingredients in Kesh King Gold Ayurvedic Hair Oil?
The label of Kesh King Gold Ayurvedic Hair Oil lists 33 ingredients, in label order: Terminalia chebula, Terminalia bellirica, Emblica officinalis, Bacopa Monnieri, Centella asiatica, Nardostachys jatamansi, Eclipta alba, Tribulus terrestris, Hibiscus rosa-sinensis, Ziziphus jujuba, Pongamia pinnata, Symplocos racemosa, Lawsonia inermis, Trigonella foenum-graecum, Cyperus rotundus, Amomum subulatum, Ocimum sanctum, Glycyrrhiza glabra, Murraya koenigii, Rubia cordifolia, Mesua ferrea, Salix caprea, Aloe barbadensis, Sesbania grandiflora, Vitis vinifera seed oil, Azadirachta indica fruit oil, Helianthus annuus seed oil, Sesamum indicum seed oil, Sugandhit Dravya, BHT, Phenoxyethanol, Toney Red, Quinzaine Green SS. Flagged by the analysis: Sugandhit Dravya, BHT, Phenoxyethanol, Toney Red, Quinzaine Green SS.
Is Kesh King Gold Ayurvedic Hair Oil safe to use?
Kesh King Gold Ayurvedic Hair Oil scores 3.9/10 on Decode Label (Concerning). The score is capped for a specific safety reason, set out below. This hair oil combines numerous traditional plant extracts, but includes BHT, an antioxidant linked to endocrine disruption. It also contains 'Sugandhit Dravya', an undisclosed fragrance blend that may contain common allergens, making it unsuitable for individuals with sensitive skin or fragrance allergies. Synthetic colors are also present.
Why does Kesh King Gold Ayurvedic Hair Oil score 3.9/10?
Flagged in the score: BHT, an antioxidant with endocrine-disruption concerns, is present. Undisclosed 'Sugandhit Dravya' (fragrance) may contain allergens, posing a risk for sensitive individuals. Contains synthetic colorants (Toney Red, Quinzaine Green SS) which can be irritants for sensitive skin.
Who should avoid Kesh King Gold Ayurvedic Hair Oil?
The points the analysis notes are most relevant to: Sensitive skin; Fragrance allergy; Endocrine disruption concerns; Contact dermatitis.
Does Kesh King Gold Ayurvedic Hair Oil contain allergens?
Yes — the label lists a fragrant botanical (Ocimum sanctum) that can naturally contain fragrance allergens. These matter mainly if you have sensitive skin or a known fragrance allergy.
Does Kesh King Gold Ayurvedic Hair Oil contain fragrance?
Yes — the ingredient list includes Sugandhit Dravya. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named. This matters mainly if you have sensitive skin or a known fragrance allergy.
Are the claims on the Kesh King Gold Ayurvedic Hair Oil pack accurate?
Decode Label checked 7 claims against the ingredient list and nutrition panel. "NEW & IMPROVED" — can't be verified from the label. "Scalp & Hair Medicine" — can't be verified from the label. "Grows New Hair*" — can't be verified from the label.
Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.
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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.
Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.
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