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Dove Serum Bar | with Radiance Serum | Pink Radiance — product pack

Pack image shown to identify the product. Decode Label is independent of Dove and is not sponsored or endorsed by it. Trademarks

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Dove

Brand owned by Unilever (United Kingdom) · about the brand

Dove Serum Bar | with Radiance Serum | Pink Radiance

bath_body
7.3 Favorable

Decode Label Safety Score

Ingredient safety · 55% 7.3/10
Processing · 15% 7.0/10
Marketing · 30% 7.5/10
How we got 7.3 Show
Weighted score 7.3/10
Also flagged
High load of declared fragrance allergens (EU-listed)
Final score 7.3/10 · Favorable

Reviewed 10 times · Methodology v3.1 (updated 8 Oct 2026) — what changed

This bathing bar offers a blend of cleansing agents, combining mild syndet surfactants like Sodium Cocoyl Isethionate with traditional saponified soap ingredients. While generally effective for cleansing, the presence of multiple fragrance allergens, including Alpha-Isomethyl Ionone, Citronellol, Coumarin, Hexyl Cinnamal, Limonene, and Linalool, makes it unsuitable for individuals with sensitive skin, fragrance allergies, or contact dermatitis. The product's overall safety is good for most users, but those with fragrance sensitivities should avoid it.

At a glance

From the declared label — not a lab test

Findings to weigh

Ingredient · worth noting Fragrance Undisclosed fragrance mix — common allergen; 3,000+ possible chemicals →

What’s favorable

  • Sodium Cocoyl Isethionate
  • SODIUM ISETHIONATE
  • Cocamidopropyl Betaine
  • ZINC OXIDE
  • Glycerin

Mixed cleansing system with high fragrance allergen load

This bathing bar uses a combination of gentle synthetic detergents and traditional soap for effective cleansing. However, it contains several common fragrance allergens that may cause irritation or allergic reactions for people with sensitive skin. While it includes Titanium Dioxide, a food additive concern, this is not relevant for a rinse-off topical product.

Okay for: Most adults without fragrance sensitivities
Concern breakdown What drives the score, concern by concern · score out of 10, higher = fewer concerns
Key risks: Fragrance

Concern breakdown

Score out of 10 · higher = fewer concerns

How this product performs on each concern we check for bath body. This is a breakdown of the same evidence behind the score above — not a separate verdict.

Carcinogen & Contaminant Risk Significant concern · 2.5/10

Triggered by CI 17200 — a synthetic colour on our aromatic-amine watch list (impurity risk). A colour-quality caution, not a finding that this product contains a carcinogen.

Fragrance & Allergen Load Significant concern · 3.0/10
pH & Skin Barrier Minor concern · 6.5/10
Preservative Safety Minor concern · 7.0/10
Endocrine-Active Ingredients No concern identified · 8.0/10
Label Transparency No concern identified · 8.0/10
Harsh Surfactants & Irritants No concern identified · 8.5/10

Why the score is capped

High load of declared fragrance allergens (EU-listed)

Rule PC-CAP-03

What's good

Uses mild surfactants (Sodium Cocoyl Isethionate, Sodium Isethionate, Cocamidopropyl Betaine) for gentle cleansing.

Contains Glycerin, a beneficial humectant for skin hydration.

Includes Zinc Oxide, known for soothing and skin-protective properties.

Watch out for

High concentration of fragrance allergens (Alpha-Isomethyl Ionone, Citronellol, Coumarin, Hexyl Cinnamal, Limonene, Linalool) which can cause skin irritation or allergic reactions.

The term 'Fragrance' without specific disclosure of all components raises transparency concerns for those with sensitivities.

CI 17200 — a synthetic colour (Colour Index dye) added purely for appearance — it gives the product no benefit for skin or health. Permitted at regulated levels, but synthetic dyes of this class are a recognised contact-irritant and sensitiser risk for some people, so they are noted as a moderate, subgroup-level concern rather than a general-population hazard.

CI 14700 — a synthetic colour (Colour Index dye) added purely for appearance — it gives the product no benefit for skin or health. Permitted at regulated levels, but synthetic dyes of this class are a recognised contact-irritant and sensitiser risk for some people, so they are noted as a moderate, subgroup-level concern rather than a general-population hazard.

TETRASODIUM EDTA — tetrasodium EDTA is a chelating agent that keeps a product stable and clear. It has been flagged in some studies for potential endocrine-disrupting properties; regulatory consensus is not yet established, so it is noted as a low-level concern rather than a confirmed hazard.

Ingredient Concerns safety database

Sources cited below may be Indian (FSSAI) or international (EU, US, WHO, IARC) — an international classification or law is evidence, not an Indian regulatory finding.

Fragrance

"Fragrance" or "parfum" is a catch-all term that can conceal a blend of hundreds of undisclosed chemicals, including known allergens, sensitisers, and potential endocrine disruptors. The EU now mandates disclosure of 82 specific fragrance allergens. People with fragrance sensitivity, asthma, or contact dermatitis should prefer fragrance-free products.

Regulatory & scientific authority Source: EU Regulation 2023/1545; IFRA

Fragrance: regulation, sources and other products →

Decode Label Analysis

Fragrance: Contains an undisclosed fragrance mix, which can be a common allergen and irritant. Specific fragrance allergens (Alpha-Isomethyl Ionone, Citronellol, Coumarin, Hexyl Cinnamal, Limonene, Linalool) are individually listed, indicating a high potential for sensitization for fragrance-allergic individuals. (Authority: EU Reg. 1223/2009 Art. 19 + Annex III)

Claim check

Front-of-pack marketing claims checked against this product's actual ingredients and nutrition. "Can't verify" means the label does not provide enough information to check the claim — it is not the same as the claim being false.

?
"serum bar" Can't verify

The term 'serum bar' is a product descriptor and its specific properties or benefits cannot be verified from the ingredient list alone.

?
"RADIANCE SERUM" Can't verify

The term 'Radiance Serum' is a marketing claim for a component of the product, but its specific composition or efficacy cannot be verified from the ingredient list.

?
"pink radiance" Can't verify

The term 'pink radiance' describes a visual and sensory aspect of the product, which cannot be verified from the ingredient list.

?
"DERMATOLOGICALLY TESTED" Can't verify

Dermatological testing is a process claim that cannot be verified from the ingredient list.

Read straight from the back-of-pack photo — quantities, sections and any disguised terms, so the small print can’t hide behind the marketing.

  • 1.
    Sodium Cocoyl Isethionate
    SODIUM COCOYL ISETHIONATE
  • 2.
    Palmitic Acid
    PALMITIC ACID
  • 3.
    Stearic Acid
    STEARIC ACID
  • 4.
    Lauric Acid
    LAURIC ACID
  • 5.
    Sodium Palmate
    SODIUM PALMATE
  • 6.
    Water
    WATER
  • 7.
    Sodium Isethionate
    SODIUM ISETHIONATE
  • 8.
    Sodium Stearate
    SODIUM STEARATE
  • 9.
    Cocamidopropyl Betaine
    COCAMIDOPROPYL BETAINE
  • 10.
    Fragrance undisclosed fragrance
    FRAGRANCE
  • 11.
    Sodium Palm Kernelate
    SODIUM PALM KERNELATE
  • 12.
    Titanium Dioxide
    TITANIUM DIOXIDE
  • 13.
    Zinc Oxide
    ZINC OXIDE
  • 14.
    Tetrasodium Etidronate
    TETRASODIUM ETIDRONATE
  • 15.
    Tetrasodium EDTA
    TETRASODIUM EDTA
  • 16.
    Sodium Chloride
    SODIUM CHLORIDE
  • 17.
    Glycerin
    GLYCERIN
  • 18.
    Propylene Glycol
    PROPYLENE GLYCOL
  • 19.
    Alpha-Isomethyl Ionone
    ALPHA-ISOMETHYL IONONE
  • 20.
    Citronellol
    CITRONELLOL
  • 21.
    Coumarin
    COUMARIN
  • 22.
    Hexyl Cinnamal
    HEXYL CINNAMAL
  • 23.
    Limonene
    LIMONENE
  • 24.
    Linalool
    LINALOOL
  • 25.
    CI 17200 synthetic colour
  • 26.
    CI 14700 synthetic colour

In label order — normally largest quantity first. Select a row for the full write-up and sources.

Fragrance allergens are substances EU cosmetics rules require to be named on the label (such as Limonene and Linalool). Fragrant botanicals such as essential oils are grouped with them because they can naturally contain such substances, but they are not on that list. They matter mainly for people with fragrance allergies or already-sensitive skin — not a general-population safety issue. Each named allergen takes a small deduction from the ingredient score, and a high count can cap it; fragrant botanicals take none. Naming them on the label is a transparency positive.

Learn More

Google Wikipedia EWG Skin Deep Open Food Facts

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What are the ingredients in Dove Serum Bar | with Radiance Serum | Pink Radiance?

The label of Dove Serum Bar | with Radiance Serum | Pink Radiance lists 26 ingredients, in label order: Sodium Cocoyl Isethionate, PALMITIC ACID, STEARIC ACID, LAURIC ACID, SODIUM PALMATE, Water, SODIUM ISETHIONATE, SODIUM STEARATE, Cocamidopropyl Betaine, Fragrance, SODIUM PALM KERNELATE, Titanium Dioxide, ZINC OXIDE, TETRASODIUM ETIDRONATE, TETRASODIUM EDTA, Sodium Chloride, Glycerin, Propylene Glycol, ALPHA-ISOMETHYL IONONE, Citronellol, COUMARIN, Hexyl Cinnamal, Limonene, Linalool, CI 17200, CI 14700. Flagged by the analysis: Fragrance, CI 17200, CI 14700, TETRASODIUM EDTA.

Is Dove Serum Bar | with Radiance Serum | Pink Radiance safe to use?

Dove Serum Bar | with Radiance Serum | Pink Radiance scores 7.3/10 on Decode Label (Favorable). This bathing bar uses a combination of gentle synthetic detergents and traditional soap for effective cleansing. However, it contains several common fragrance allergens that may cause irritation or allergic reactions for people with sensitive skin. While it includes Titanium Dioxide, a food additive concern, this is not relevant for a rinse-off topical product.

Why does Dove Serum Bar | with Radiance Serum | Pink Radiance score 7.3/10?

Flagged in the score: High concentration of fragrance allergens (Alpha-Isomethyl Ionone, Citronellol, Coumarin, Hexyl Cinnamal, Limonene, Linalool) which can cause skin irritation or allergic reactions. The term 'Fragrance' without specific disclosure of all components raises transparency concerns for those with sensitivities. CI 17200 — a synthetic colour (Colour Index dye) added purely for appearance — it gives the product no benefit for skin or health. Permitted at regulated levels, but synthetic dyes of this class are a recognised contact-irritant and sensitiser risk for some people, so they are noted as a moderate, subgroup-level concern rather than a general-population hazard.

Who should avoid Dove Serum Bar | with Radiance Serum | Pink Radiance?

The points the analysis notes are most relevant to: Sensitive skin; Fragrance allergy; Contact dermatitis.

Does Dove Serum Bar | with Radiance Serum | Pink Radiance contain allergens?

Yes — the label lists 6 fragrance allergens: ALPHA-ISOMETHYL IONONE, Citronellol, COUMARIN, Hexyl Cinnamal, Limonene and Linalool. These matter mainly if you have sensitive skin or a known fragrance allergy.

Does Dove Serum Bar | with Radiance Serum | Pink Radiance contain fragrance?

Yes — the ingredient list includes Fragrance. Fragrance is declared as a single ingredient, so the individual scent chemicals in it are not named; the label does separately list 6 fragrance allergens (ALPHA-ISOMETHYL IONONE, Citronellol, COUMARIN, Hexyl Cinnamal and Limonene and others). This matters mainly if you have sensitive skin or a known fragrance allergy.

Are the claims on the Dove Serum Bar | with Radiance Serum | Pink Radiance pack accurate?

Decode Label checked 4 claims against the ingredient list and nutrition panel. "serum bar" — can't be verified from the label. "RADIANCE SERUM" — can't be verified from the label. "pink radiance" — can't be verified from the label.

Answers are generated from this product's own Decode Label analysis — the score, the ingredient list and the label claims shown above. Always check the pack itself for allergen and dietary information.

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About this analysis: Based on declared label information and available evidence. Decode Label does not independently laboratory-test products, and a score is not a regulatory determination or medical advice.

Disclaimer: Safety scores are Decode Label-generated assessments based on publicly available regulatory data (FSSAI, WHO, EFSA, IARC) and peer-reviewed research. They are not a substitute for professional medical advice, and they are not a regulatory determination, a laboratory safety certification or a medical diagnosis. Ingredient safety can vary by individual health conditions, concentration, and usage context. Decode Label is an independent information service and scores every brand by the same rules. No brand pays for or influences its score. Our founder also founded the personal-care brand Botani Bestie (see our story); its products are scored exactly like everyone else's. Data limitations: This assessment is based on the information declared on the product label and the evidence sources above — Decode Label does not independently laboratory-test this product. Ingredient concentrations, sourcing and manufacturing can vary between batches and are not always disclosed. A finding that is not shown here means it was not identified from the available label information, not that it has been ruled out.

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